Would you prefer to buy it right away or put it in the cart?

Taobao, Pat and Youa now have the action button to buy and put into the shopping cart immediately . However, ebay only immediately buys the action button on the Product Details page. There is no data on hand, so it is hard to say whether it is better to put the cart into the shopping cart or not.

In real life, shopping carts are designed to facilitate the purchase of too many items at once. After all, your hands are very limited, and when you buy more than you can carry with your hands, you need other tools to help you carry and go shopping. So at this time, the shopping cart appeared.

And what is the role of online shopping cart? As far as I am aware, online shopping carts have the convenience of merging and buying. When you put more than one item in your shopping cart, you don't have to choose the email address again and again, enter the code and pay it multiple times. In addition, I think there is a part of the Favorites feature. Store what you like but don't need to buy in your shopping cart, when you need to buy or recommend something to a friend. Apart from these two points, it is not clear what other roles are.

But personally, online shopping carts have never been used. I have always been very clear shopping, to buy something directly into the site search, confirmation, communication, purchase, and then wait for receiving goods. Basically buy only one item at a time, even if the occasional buy two different goods, also buy one of the first, and then buy another one, never put two items into the shopping cart. After all, most of the time you choose a product is not a store. So in your communication when it is actually necessary to purchase with two sellers, my personality is to buy one, and not to wait for two to be fixed after the unified purchase. Because many times, you can't guarantee that two can be done. Especially bargain this piece, many sellers simply do not give you the leeway and opportunity to bargain.

So it doesn't make sense for me to put the shopping cart into action. And I personally think, in the Product Details page plus put the cart this button, will be to some extent, the loss of user conversion rate. Because the purchase immediately means very clear, and a kind of compulsion means. When I choose this button, my head will be controlled by these four words, then I would be silly to buy the first time to pay, and if I choose to put into the shopping cart , there is no such immediate pressure to buy and pay, but just think it is to put the goods into the shopping cart so simple.

Anyway, I don't think the shopping cart means much. Put it there, it does more harm than good!