Copy WritingIs the combination of creativity, common sense and effort. Copywriting is equal to writing ability + sales skills, ordinary writing ability is far from satisfying the writing ability, knowledge and experience of the qualified requirements. Copywriting is not a routine, each copy of the text according to different time, space requirements and different products, tailor-made. Compared to most other literary creations, copywriting is accurate, clear and convincing with less text!! And its purpose is to be able to impress consumers and generate sales!! To create a convincing and can cause sales of the copy!! So what's the need?
writing skills for copywritingIt? First of all! To understand the importance of copywriting (importance has been in a previous article "
100% Improve product conversion rate of sales copy")!! Copywriting creators are an important part of the marketing team. To write a valid copy, you have to figure out what your product, potential consumer, purchase factor is, and what product you are writing to. 1, the product of almost all successful products, not to meet the needs of consumers, is to meet their desires. To the user, the product has what kind of benefit, the product or the service localization is appropriate, lets the customer trust this product to solve the problem which they face. 2. Potential consumers understand the gender, age, and income of potential consumers, and how much of a potential consumer's perception of the product is something that is obvious, when writing a copy, often forgetting those obvious things, forgetting those simple and pure truths-remember, What is obvious will make copywriting a sales force. 3, the purchase investigation affects the customer to purchase the obstruction factor, if has the doubt, stands in the customer's position to eliminate the doubt, must not be out of thin air speculation, only then can determine oneself aimed at the correct market, can let the exaltation customer to your trust degree and the identity second, next, is how to create the copy! How to write a convincing copy, let the user action to buy your product, if the user does not act, you copy is tantamount to write white. At the same time, the more you let the customer take action, the easier the better, the more specific the better, the clearer the better. 1, title and sub-title is the key to determine the success of this sales copy, so good copy of the title must be able to attract the attention of the reader, can win attention to the title is a successful sales copy key elements. A good copywriting title can attract attention, screen listeners, convey complete information, and guide readers to read the copy. 2, the copy of the main body of your copy is clear delivery of the products and services provided by the benefits? This is the most important criterion to judge the quality of a copy. Do not focus simply on the main features of the description above, more to pass these features can provide what benefits to your potential buyers. 3. Does the copywriting contain content to build trust? Human nature, citing real people, referrals and compliments, direct quotes, customer stories, etc. are good ways to build trust. We're on the persuasive
Writing SkillsAlso mentioned a lot of how to build trust skills, in the copy writing can also be used for reference. 4, pay attention to the overall details of the text layout reasonable you must not allow customers to do a lot of efforts, to be able to buy your products. If so, you are depriving yourself of the right to deal with the client. 8 Tips for specific copywriting can be viewed in a previous article, "
Top Secret Eight steps, the idea of super sales copy, in accordance with these eight steps to write, I believe it will bring you a small advantage, not only the ability to improve the writing, but also to bring you a steady flow of customers!! Read the latest article please pay attention to my public number "zhicaifu008" or directly scan QR code
Writing skills of sales copywriting in Copywriting
