Yadi cross-border: How to build a high-end electric car?

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At the end of August, Yadi held a huge product launch in Beijing, in which Yadi officially released the latest electric vehicle products Yadi Z3 for global users.

This electric car product has a set of art, technology and experience as one of the high-quality characteristics, more importantly, its domestic price is only about one-third of foreign prices. According to Yadi's official spokesman, this Z3 not only embodies Yadi's excellent product quality as always, but also has a perfect performance in terms of design, trend and all kinds of black technology. The author at present from the domestic large multimedia website and social network users of the judging results, found that most consumers of this electric vehicle products are placed a certain degree of expectations, especially the electric vehicle products through cross-border thinking to create a comprehensive experience, these consumers are favored by the biggest bright spot.

1, research and production across the border: The United States, Japan, Italy and other countries to work together

Yadi launched this Z3 as a high-end user-oriented quality products, in research and development and production of natural and other brands of electric vehicles naturally not comparable. According to the official information, this Z3 in the development and production of the United States, Italy and Japan, based on the premise of a better product experience, with the cross-border talent and resources of the U.S., Italian and Japanese strategy-the advantages of different countries in the field of strength to focus and integration of Yadi Z3 body, In order to build a consumer all-round experience has improved electric vehicle products.

Integrating global resources to create a better experience is a major factor in the Z3 's popularity among consumers.

For example, Yadi with the United States Lightning (Lightning) company, in the technical innovation and cooperation has a greater space and platform. We know that lighteing company is the leading star in the field of electric motor, is the world's first motorcycle racing enterprise, the manufacture of electric vehicles up to 352 kilometers per hour. Yadi Z3 uses the GTR-2 generation of broadband power motor, effectively protect the electric vehicle products in the power of the superiority of the current Yadi Z3 both in terms of driving speed or power, are already enough to shoulder some electric vehicles.

In other parts and important areas, Yadi also did not compromise the experience.

Together with Japan Panasonic, Italy's top designer Giovannoni, German automotive-grade paint experts BASF, Austrian Swarovski, super-wei battery, day battery and other ways of cooperation, not only to ensure that the Yadi Z3 battery life Breakthrough a new peak (Yadi Z3 maximum battery life up to 120 km), It also makes Yadi Z3 experience beyond expectations in terms of beauty, design and vision. These through the different segments with foreign partners, fundamentally protect the Yadi Z3 from inside to outside, from inside to inside the whole aspect experience, also makes Yadi Z3 itself in the product and other brands of electric vehicles from this opened a great distance.

2. Experience and service Cross-border: Join the PICC to launch the security service

Yadi Z3 from product development to listed sales, after-sales service has a very perfect system flow, in terms of service, the cross-border mode is still Yadi Z3 main strategic route.

July 31, Yadi formally teamed up with the Chinese People's Property Insurance Co., Ltd. (PICC) to launch an accident insurance service for electric vehicle consumers, "safety and security" services, providing consumers with the highest protection solutions. According to the official understanding, the "security" service is the main content of "Customers only buy Yadi electric vehicles, Yadi will buy a maximum of 52,000 yuan for users of" security. This insurance includes personal accident injury insurance and accidental medical insurance, which aims to provide Yadi car owners with more timely, professional and considerate security services, and to build the safest electric bike experience in China. ”

As the industry's first security service for electric vehicle services, Yadi Z3 This move is undoubtedly of great significance.

On the one hand, Yadi Z3 join hands to protect the implementation of security services, will be conducive to consumer product purchase and use experience, the whole aspect of improving consumer trust; On the other hand, Yadi Z3 together with the protection of the cross-border security, in filling the electric vehicle industry without riding the risk of the gap, It provides a demonstration and effect for the green development of the whole industry. In the not-too-distant future, it is expected that other industries, such as Yadi and other insurance companies that cross-border with other insurers, will be expected to become a new industry trend, while for consumers, Yadi Z3 's initiative to launch an insurance service also means that Yadi Z3 's buying power is stronger.

3, marketing cross-border services: multi-dimensional subdivision of the field of cross-border cooperation

Based on product development, service and other aspects of cross-border innovation, Yadi Z3 in the marketing of cross-border cooperation is also a must.

In the field of marketing, Yadi Z3 's cross-border approach is multi-dimensional, combining with partners in different segments to give consumers a more extreme experience in different areas. For example, in the purchase of payments, Yadi Z3 has taken a partnership with financial institutions such as God horse finance, allowing consumers to experience the new Yadi Z3 in a way that can be purchased in installments without paying the full amount. In addition, Yadi Z3 has played an important role in consumer awareness and brand communication, as well as under-the-line promotional experience with the Austrian Swarovski. It is these and many segments of the cross-domain cooperation, to fundamentally protect the Yadi Z3 can quickly in the minds of consumers to build a cognitive brand of the main factors.

In cooperation with financial institutions to carry out installment payments, in favor of young consumers of consumer behavior habits, and Yadi Z3 as the positioning of younger products, undoubtedly in this area has a better connection advantage. And with the Austrian Swarovski to develop online product design cooperation, offline promotion cooperation, let Yadi Z3 in the leading fashion life category with innovative trends ... In these cross-border cooperative marketing activities, each choice of Yadi fully conveys the concept of product and consumer fit, so after the release of the product to win a large number of fans sought after, Yadi Z3 marketing value.

From the current situation, Yadi Z3 as a high-end user group to launch high-quality electric vehicle products, which not only from the production research and development, service and other aspects of the most experienced product grinding, but also in the marketing Yadi Z3 ingenuity to carry out all aspects of innovation. These different dimensions of the cross-boundary approach, not only for the Yadi Z3 brought beyond the consumer expectations of product pursuit realm, but also to a certain extent, to ensure the experience of this product innovation; for the current electric vehicle industry, Yadi of this cross-border thinking, may also be to a certain extent for the whole industry innovation and development, bring a new mode of thinking.

We have to wait and see.

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi qq:87108198
Public Number: Zhuyiweixin/cnitnews

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Yadi cross-border: How to build a high-end electric car?