In recent years, with the continuous prosperity of the market economy, the continuous development and improvement of business form, the war in the market, all walks of life are going through or will experience the re-shuffle of the industry, all walks of life also formally entered a resource highly integrated era.
July 2015, reporters from the Yiyang City of Joy will learn that Yiyang Joy will continue to update and operation of the system, Yiyang Joy will, Joy Mall-Lighting Town officially open, this joy will be Joy Mall-lighting city as the backing, The National Home lighting lighting market development and construction has become a home lighting industry online transactions, online payment and settlement and offline logistics services and after-sales maintenance and Internet financial integration of advanced trading platform. The platform can provide trading customers with big data, internet finance, e-commerce, logistics warehousing, after-sales service, such as all-round, one-stop home lighting industry chain trading services, Joy Mall-lighting city to meet the existing customer on-line trading needs as the basis, and gradually the trading market to develop and operate, the province's trade participation, The most influential market for LED products in the province.
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Joy Mall-Lighting City General Design Guide Mr. Guo Bin told reporters: on July 1, the State Council issued "on the positive promotion of" Internet + "The guidance of action", put forward 11 key actions. Among them, in the "Internet +" e-commerce action, the need to vigorously develop industry e-commerce. Encourage energy, chemical, steel, electronics, textile, pharmaceutical and other industries, and actively use e-commerce platform to optimize procurement, distribution system, improve business efficiency. To encourage manufacturing enterprises to deepen their e-commerce applications for individualized and customized consumption needs, and to support equipment manufacturing enterprises to carry out financing leasing services using e-commerce platform. and Yiyang City Joy will be Yiyang b2b2c e-commerce offline service experience of the earliest pioneers, the company is owned by the "Industry website + Alliance" B2B2C e-commerce platform, "Commodity + alliance" big Data Platform, the Internet financial platform of the B2B2C trading eco-type company.
Now the lighting industry has a group of national brands, but there are many regional brands, due to geographical or financial constraints, these brands from the regional brand to national brand change, need to consume a lot of manpower, material and financial resources. In the face of increasingly fierce market competition, as in the past, the way to take the single fight has not been able to make a breakthrough, in order to solve the lighting industry existing brand promotion difficult, market development is slow, regional restrictive, after-sales service process cumbersome and customer liquidity problems, to compensate for the poor interaction of traditional media, The timeliness is not strong and consumes a lot of manpower and material resources and so on, after in-depth investigation and careful analysis, we believe that e-commerce internet advertising media will become the mainstream model of the future market. In the era of widespread media dissemination, the single form of promotion channel ineffective, round and round the media carrier innovation, let us return to rationality, explore the most close to the market business marketing way--O2O (online and offline) campaign marketing (under the new situation, resource highly integrated campaign marketing model)
In the end, Mr. Guo Bin told reporters: Yiyang Joy will set up a separate lighting industry for manufacturers to set up the promotion, promotion and procurement as one of the e-commerce platform, to provide quality network platform technology, give full play to the operator's background advantages, give full play to its market, customer advantages, and common development industry users; provide network platform "Joy Mall" As a manufacturer of commercial sales platform, and help merchants to shelves, according to the needs of manufacturers to beautify the product and shop design. Yiyang City Joy will be in the early stage of cooperation to establish after-sales service Sentinel, for the entire Yiyang and even the surrounding city manufacturers lighting after-sales Service processing point, will provide the system platform and technical support, Joy will be portal media, marketplace platform, mobile marketing promotion scene show (including all kinds of web site development, app development), business services. During the cooperation, Yiyang City Joy will ensure that the mall transactions to the delivery, to solve the return of the merchant funds, manufacturers to select our designated logistics company delivery priority; Manufacturers of goods into the mall price must ensure that Yiyang City Joy Mall to obtain the best price, to the common people more quality products and services.
It is learnt that the reporter also from the Yiyang City of Joy will learn that Yiyang Wen-ao Joy will not only Midas, to create lighting Dynasty Joy Mall-lighting town. More joint Yiyang Yuanda Advertising, yiyang ideas advertising, Yiyang Qin sound culture Communication and other media advertising business performance Celebration company, the alliance into an advertising marketing Alliance for Joy Mall each settled entity to provide the most comprehensive service.
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Yiyang City Joy Mall--the official opening of Joy Lighting
