You hear me-the rise of podcasters

All blog websites have an orange XML or a small RSS sign. It seems that one night, RSS, the home swallow that once lived in an ordinary street, began to be divided into tens of billions, before entering Wang shatang (BBC, CNN, Time Warner, Forbes, Reuters, Yahoo, apple, CNET ......).

RSS (strictly speaking, it should be webfeeds) technology was first seen in 1997. After several years of trial, it is expected to have four strong skills. If its first step is to narrow down the boundaries between a blog website and an ordinary website, after changing the mode of text transmission, it will become a logical next choice, it will change the way the voice is transmitted.

In the past half century, traditional broadcast methods have not changed. During this period, although satellite broadcast and network broadcast ran a long way, most people still continued to listen to the habit of "you say I listen" 50 years ago.

In this context, podcasting is a strong rise in the United States, and its mission seems to be to end the traditional broadcast model.

So what is Podcasting? Podcasting is a combination of RSS Technology and MP3 players, such as Ipod. Simply put, podcasting is a software that can be customized online and instantly updated and downloaded (currently ipodder1.0) when you are sleeping or busy ), automatically and timely download your custom information from the network, and then transmit the information to your portable terminal (mainly MP3 players such as Ipod ). In this way, you can enjoy your own custom and fully personalized podcast on the way to and from work, and during fitness exercises. On the other hand, you can also create your own podcast upload website for others to listen.

Traditional broadcast features instant broadcast, while podcasting features autonomy. The traditional broadcast mode is "you say I listen ", podcasting is "listening to me when I want to listen", and "You can also listen to me ". In this mode, the audience is no longer the passive receiver and consumer of media content, but the selector of media content and the active participants and creators of content. Every podcaster is an audience, each listener can also be a podcast. Podcasting eliminates the boundaries between the media and the audience.

Podcasting spread in the United States like wild fire in the context of podcast banners like Adam curry, Doc searls, and Dave winer. In September 28, the famous blog Dan Gillmor once said: "podcasting must be a climate, faster than you think ". Podcasting becomes crazy. In the past week, Google's podcasting search results have seen a sharp increase every day. The famous podcast Doc searls noted that in December October 4, Google's search results for podcasting were only 5,950 items, and by the afternoon of the next day, add up to 8,900 items-although Google still stubbornly thinks that the words you entered may be wrong, kindly remind you if you want to searchBroadcasting.

Nbc4.com comment: "Just like a blog, podcasting is the best marriage between networks and traditional media ". "If a blog is a new generation of newspapers, podcasting is a new generation of broadcasting," said Richard Gayle, a blog ". The podcast Jason Clarke claims that Podcasting is "the most terrible nightmare of traditional broadcast models ".

Recently, Komo, a famous American radio station, has officially launched its own podcast program.

Podcasting's strong appearance left us with a lot of suspense:

Podcasting is only a powerful challenger to traditional broadcast, or a defender? Or, the receiving proxy?

What are the application prospects of podcasting? Is it just a weapon to reveal your personality? How will it become apparent in the areas of communication, news and education (especially distance education), training and marketing?

Podcasting is still listening offline. What will happen to the future development of wireless technology? What will happen to the iPod Receiving Terminal? (It has been rumored that the next-generation iPod may have an LCD display that integrates video output and photo taking functions ).

How does RSS change the transmission of text and audio?

Podcasting is still in its infancy. No matter how it develops, its significance lies in its extension of the Internet platform: with the help of portable devices, people can more easily choose a variety of Internet meals, it also allows others to enjoy their own special dishes.