You may never have heard of the UX persuasion technique

If you're working on a sales or persuasion product design, like most peers, you'll want to try as many tools as you can to motivate your users to make the decisions you want. Of course, you can use immoral Diablo tactics to deceive, blackmail, or mislead users, but the problem is that it will only do opportunistic one (no lasting relationship with the user). Real UX (user experience, username experience, same below) professionals want to achieve more than just a quick user's wallet, but to build a long-term user relationship.

You may already know these effective tools: scarcity (telling people that goods are going to be sold soon), exclusivity (hey-if you're out of the list, you can't buy it), and social identity (don't everyone want to keep pace with others?). Now, we find other tips that you might never have heard:

　The easier it is to read, the easier it is for users to perform

If you put two completely consistent instructions in front of the user, one of them uses standard and easy-to-read fonts, and the other uses Comic Sans fonts that are unreadable. Users will tell you that they think the manual that uses the easy to read font is better understood. The easy to read instructions not only affect the ease of use of the product, it actually encourages users to do what you expect because they feel it's easy to do.

Author/copyright owner: Ken-ichi Ueda. Copyright License Agreement: ccby-nc2.0

　Progress stimulates perseverance

If you've ever had the experience of indulging yourself in a TV series, you'll understand it: the closer you go to bedtime, the easier it is to watch. Just one more look "will inevitably lead to another episode, because" there is not much left.

This proves that it's easy for users to get things done (much easier with just starting it) if it feels like things are about to be done. Watching TV without restraint is a self-fulfilling prophecy, just like staying up late reading. We can see ourselves getting closer to the last episode or chapter and not stopping.

You can do this by showing that there are a few steps left to complete the operation, instead of having done a few steps to show the user how close he is to accomplishing this, and that will motivate them to stick to it.

One sip at a time to finally eat the elephant.

If you think of large projects as a series of easy steps to complete, they are more likely to do so. That's what marathon runners do, and they're focused on the next marker, not 27 miles. Project personnel Use this principle every day-focus on milestones rather than final output. Such... We do eat elephants, and we eat them in a mouthful, and we don't always pay attention to the huge body.

This principle is very helpful to the design of a kind of complex things such as payment process. If you need someone to help you do a lot of things ... Then show a series of tiny, easy to complete steps, and naturally combine the reciprocal design method mentioned above to urge him to do it step by bit.

Author/copyright owner: Sean Gallo. All rights reserved: IMG source

　The price tag is low-you feel less cost

Everyone is familiar with the $x.99 principle, which shows that consumers think $9.99 is smaller than $10.00, even if the gap is so small that it hardly leads to the attention of the bank manager. This phenomenon is very popular in the retail industry, and every time we encounter such a price is still attracted to the pace of action.

However, many people are not aware of the truth in this phenomenon. With fewer numbers to display the price of a commodity, people feel that it spends less-even if the price is the same.

So $7,500.00 looks more than $7,500, $7,500 more than $7.5k. It's strange but it's true, and you can easily apply it to your product price tag.

　　People are born lazy, but can help you succeed

In the face of boring things, we are very lazy. If we can we always avoid filling out the form at the last minute. We'll sit down and watch a movie instead of a book. If possible, please provide a simple choice and a difficult choice, choosing the minimum resistance option is human nature.

For example, you want to sell items to your customers and want them to create an account (to make it easier to sell more next time). Then please separate these two things, first sell the process to be simple and easy ... and then ask them to sign up for a new account. The first task is simple, so the user is likely to complete all the steps you have set.

People are subject to authority.

The herd experiment showed that people would almost do anything that the lab man in the white coat asked him to do. In a famous experiment, the researchers showed that a very high percentage of people were willing to follow the instructions of the white coat and put a deadly voltage on another person (note: This applies to women in white coats--there is no sexism in obedience to authority).

If you want to take advantage of this phenomenon, you can use the image of an authoritative person (refer to the toothpaste AD) and call on the user to follow the authoritative advice and take action.

Author/copyright owner: Jurgenappelo. Copyright License Agreement: CCBY 2.0

If in doubt, choose b

If you've ever done a quiz in multiple-choice form, when there are no clues to the right options--chances are you'll choose the middle option. This choice will bring us security. This technique also applies to pricing options.

You can provide a set of options:

A. The cheapest (most real price)

B. Intermediate prices (some are inflated)

C. High prices (completely inflated)--and most people choose the middle one (b)

Summarize

These UX persuasion techniques are a more ethical choice than those Diablo methods, and they are also very effective, as we have observed. So why not try it immediately?