Young girls sell jewelry online for 40,000 dollars a monthly

In the autumn afternoon, Liqin was sitting in a fast food restaurant near the Beijing Hongqiao market. Liqin built on the internet to do jewelry business, main Pearl, peak season of monthly sales can reach 40,000 U.S. dollars, lucrative. The 25-Year-old girl's "career" is really amazing. She looks like a student, not too good at words, unless she is with a close friend. Now, her men already have six or seven employees, the company's name is "Jyxpearl."

The internet is a new stage for the success of young people such as Liqin building. Their way of life is rich, free and full of dreams. Her "boss" identity and the average person's perception of the traditional company boss is very different, the business looks simpler and more simple, do not need to socialize, without too much capital, do not need too much wrist and scheming, more rely on technology and the mind, chance

In 1999, Liqin, 20, came to Beijing from Yichang, Hubei province. Although Beijing's opportunities are relatively more, it is not easy to find a job with a fixed and lucrative income for Liqin, who specializes in forestry. At that time, the rise of internet e-commerce boom, Liqin built the first job, her life into a completely different trajectory.

Liqin has entered a company that teaches E-commerce online, and is responsible for a number of backstage jobs, such as arranging courses, counting students, collecting fees, and supporting work for training. Liqin built this into contact with the Internet. By the winter of 2001, as the dotcom bubble burst, the concept of e-commerce had become commonplace, and fewer students had paid to learn the concept of E-commerce, and the company, like thousands of internet companies, was facing collapse. One of the company's shareholders, who specializes in E-commerce courses, has set up the company, and several students, with Liqin, are starting to try to make a real online deal.

Liqin therefore began to learn to sell Chinese products to the world through ebay. The company started to set up three accounts, sales of products are mainly three categories: Chinese carpets, jewelry and imitation of old clocks. 2001 on ebay sales of Chinese-style products are not many people, business is better to do, higher profits. Responsible for the jewelry business Liqin, gradually from the middle school to a lot of online sales skills. "In fact, the involvement of E-commerce is very simple, the first to register on ebay, anyone can register, and then sell things ebay needs to authenticate your identity, need to do an international credit card, Visa card, if there is a Beijing hukou, hundreds of dollars can be, the threshold is very low. But now the online sales have not been like a few years ago, the competition has been very fierce, want to do well, first products to have the advantages of others do not have the same products to less, at the same time the characteristics of products to be suitable for online sales, prices have to be very competitive. "

Solo

Because the threshold of entry is low, after two years of work, Liqin built to think, is it possible to do their own boss?

In the June of 2003, just as Liqin was thinking about the preparation she needed to do it alone, a good friend of hers had the same meaning. This good friend is Liqin built a former colleague, specialized in dealing with suppliers, two people clicked, set up a company.

They learned some lessons from previous company operations. Online competition is increasingly fierce, the former Liqin built in the company's goods bulk did not do enough, the price does not have any advantages; no own products, no designers, take goods inconvenient, but also through the Agent channel layer of exploitation, remove taxes, the profit has been very small.

They chose the company's address in the vicinity of the Hongqiao market, which is famous in Beijing Seafood and pearl Jewelry Distributing Center, many foreigners in Beijing like to come here to buy things. They and a fixed jewelry manufacturers established contact, relying on the manufacturer's product quality assurance and designers, and take the goods only to the next floor can be. Now, 50% of the company's product sales were built by Liqin they were done on the web. The sale of jewelry, need certain professional knowledge, such as identification. Of course, the identification of the pearl is more intuitive and simple, Liqin said, "I can do it myself." But a lot of jewelry in the stock has a greater risk. With the regular manufacturers to maintain a stable relationship, liqin construction of this aspect of the risk passed to the manufacturers. In addition, the jewelry market in Europe and the United States is very important to design, some ordinary materials may be because of the design of high value. In addition to the design of manufacturers, now Liqin built under the hands of some ingenuity of the little girl is responsible for the design and production. In the office of Liqin, half of the big desk is computer, half is full of all kinds of pearl gem material, some young girl is in accordance with the request of the customer to drive the system.

Hongqiao near the pearl distribution market, only Liqin built through ebay, Alibaba and its own web site sales; In addition, there is a website built to facilitate regular customer inquiries and orders. Liqin the most favorite word is: The network of energy is unlimited.

"Our immediate plan is to take part in more jewellery exhibitions abroad," he said. The next step is to open a branch abroad, have their own stores, and then develop more agents. I have recruited two English-speaking young girls, who specialize in searching the list of foreign jewellery suppliers online, hoping to get in touch with them. Because now many foreign jewelers are also from China to purchase. "Liqin has bigger ideals and plans.

The skills of the Internet

Liqin's life looks very cozy, has its own shop, time is free, does not seem to need to spend too much energy. But she said she was "born to toil", because her dream is not only to earn tens of thousands of yuan a month so simple. "The amount of information on the Internet is too great, and there are plenty of opportunities, if you want to do it forever." My lifestyle is not as easy as I thought it would be. It takes a lot of time to constantly replace new products, take pictures, write product descriptions, search suppliers, and advertise on the web. After a long time you can gradually understand some of the details of the skills, for example, the time is very important to use foreign jet lag, and other domestic competitors to open up the gap, the price to open the grade, the prices of goods which is not to earn money in order to attract customers, which is to make money, should be counted clearly; and then, for example, holiday promotions, It is very important to choose what kind of packaging to attract customers, which is suitable for gift giving. "

To sell things abroad, the most afraid of is not know what the reason for the customs to be detained goods. On one occasion, a customer ordered a pearl necklace to give their mother as a birthday gift, but the date is coming, has not received the goods. The customer is very angry, sends the mail to question. Liqin Although do not know what is the reason, but immediately express another necklace to the customer. Later I know that there is the customs detention of goods for inspection, after a few days customers received two necklaces, very moved, one of the intact sent back, but also became Liqin built old customers. Liqin admits that his business is doing so smoothly. Occasionally see some peer on ebay account is blocked, also do not know what is the reason. She says there are rules of the game on ebay, and that the risk is not great as long as you understand and comply with it.

Now, to build such a very young liqin, after graduation does not rely on working to earn money, but through the network of young people doing business, and even a lot of students are in school. Many of them are not difficult to earn ten thousand or twenty thousand yuan a month. Liqin agreed, saying, "Indeed, for me, I find it too easy to earn this amount."