Yuo Hao: A brief talk on Baidu Statistics ten Data Analysis index

In many Web site statistics tools, Baidu statistics with its powerful data analysis function by many webmaster praise. Most of the site statistics tools are mainly on the site of the number of indicators to be counted, and Baidu Statistics introduced a number of advanced Web site quality analysis indicators, so many webmasters to understand the site's user experience in the end good, the site's conversion rate is high, users how to view the site. But Baidu statistics and the past statistical tools are not the same, all of a sudden let a lot of webmaster can not find a clue. So Yuo Hao and everyone simply talk about Baidu statistics 10 data analysis indicators, so that we can better understand and use Baidu statistics this tool.

　First, the number of visitors (UV)

The number of visitors refers to how many different users have visited your site within a day. Baidu statistics completely abandoned the IP index, and enabled the number of visitors this indicator, because IP often can not reflect the real number of users. Especially for some less traffic in the enterprise station, the number of IP and the number of visitors will be a certain difference.

The number of visitors is mainly based on cookies to judge, and each computer cookie is not the same. In some cases the IP number is greater than the true number of visitors. For example, an ADSL dial-up user, may be in three different times a day dial-up Internet access and visit the site, then the site to obtain the number of IP is 3, but the real number of visitors is only 1. Sometimes the number of visitors will be greater than the number of IP, because like companies, internet cafes such places, are often multiple users sharing an IP. For example, one of the employees in the company saw a very favorable purchase information, and then through the QQ group to all the colleagues in the company, assuming that 50 people opened the group purchase page, then the group purchase site to obtain 50 real users, but only one IP. Through the above two examples, we can understand that the number of visitors is more realistic and accurate than the IP number to reflect the number of users.

　　Ii. Number of Visits

The number of visits is the number of times a visitor has opened the site page to a full audience. If the number of visits is significantly less than the number of visitors, it means that many users close the page without fully opening the page. If this is the case, we have to check the speed of the site, to see whether the site is a problem or the Web site program has a problem.

If a visitor does not open or refresh the page in 30 minutes, or simply closes the browser, it will be remembered as a new visit the next time he visits the site. If the site's user stickiness is good enough for the same user to log in to the site more than once a day, the number of visits will be greater than the number of visitors.

Third, browse volume (PV)

The volume of views and the number of visits are echoed. When a user visits a Web site, each page opens, it is recorded as 1 PV. The same page is accessed multiple times and the volume of browsing is cumulative. The higher the number of visitors to a website, the higher the popularity of the site, the more users like the content.

For information stations, PV is an important indicator of whether the content of the site is attractive enough to the user. For the enterprise station, the whole site of the page may add up to more than 10, Yuo Hao that as long as the focus on the content to be shown to the target customers can be, do not blindly pursue PV. Many E-commerce site user needs are also very clear, users come to the site, often only to find their own needs of products, so blindly focus on PV is not much significance.

　　Iv. Number of new visitors

The number of new visitors is the number of new visitors to the site in a day. Baidu Statistics began on the site statistics, when a visitor for the first time to visit the site, is credited as a new visitor. The new visitors are mainly based on cookies to judge.

The number of new visitors can measure the effect of developing new users through network marketing. In many network marketing methods, search engine marketing is often more easy for enterprises to bring new users.

　　V. Proportion of new visitors

The new visitor ratio refers to the proportion of new visitors to the total number of visitors per day. For different types of Web sites, this indicator has a different meaning.

For some users viscous web2.0 site, such as forums and SNS sites, if the proportion of new visitors is too high, it means that the old users rarely come, this is not a good thing. And for the main search engine with the flow of information station, the new visitor ratio reflects whether the site editor can catch hot content, the recent SEO is obvious, because the hot content of the search is very high, and through SEO can increase the amount of the whole station article. If the number of visitors to the information station is increasing, and the proportion of new visitors is high, it is often a performance of the website's progress.

vi. Average length of visits

Average length of visit is the average time that a user visits a Web site. The average length of access is equal to the ratio of total access time to the number of visits. While the length of the visit is calculated based on the time interval at which visitors browse different pages, the length of the last page is not counted. Now very popular web marketing single page can not count this data, because a single page is unable to calculate the interval time. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

Average length of visit is an important index to measure the user experience of a website. If the user does not like the content of the site, may look at a glance to close the page, then the average visit is very short; if the user is interested in the content of the site, read a lot of content, or stay on the site for a long time, the average visit is long. For the enterprise website, as long as the "Product introduction", "Enterprise Case", "Company Profile", "contact" and other important pages to our target users, even if achieved, so there is no need to pursue excessive average length of visit.

　Vii. average number of pages visited

The average number of pages visited is the average number of pages visited by the user. The average number of pages is equal to the amount of browsing and visits. The average number of pages visited is very small, which means that visitors to your site visit a few pages and then leave.

We tend to measure the site's user experience by putting together the two metrics of average access pages and average length of visit. If the average number of pages is less and the average length is shorter, the following questions need to be analyzed: whether the user is accurate by the network marketing, how fast the website is accessed, whether the user can find the content after entering the website, and the content of the website is attractive to the users.

　　Eight, bounce rate

Bounce rate refers to the percentage of total visits that visitors take to the site after they visit a page. Bounce rate is to reflect the quality of Web site traffic is an important indicator, the lower the rate of jump out of the quality of the flow of the better, users of the content of the site more interested in the site's marketing function stronger, these users are more likely to be the site's effective users, loyal users.

For a single-page marketing site, the bounce rate can only be 100%, because users have only one page to access, so one-page marketing site does not have to consider this indicator. Baidu search promotion in the jump rate and average length of visit can reflect the promotion of keyword choice is accurate, creative writing is excellent, landing page design is consistent with the user experience.

　　Ix. Number of conversions

When a potential user completes one of our desired behaviors on our site, it is called a transformation. Baidu statistics can be recorded in the transformation mainly refers to the user visited a specific page, such as E-commerce site transactions successful pages, corporate web site online consultation or contact information page.

We can set the corresponding transformation page in the background of Baidu statistics, the user visits this page 1 times, is credited 1 times transformation. Yuo Hao that the number of conversions is an important indicator of the effectiveness of network marketing, but also a sales-oriented corporate web site should be the most attention to the indicators. Like a physical store, how many people come to patronize is not the most important, the most important thing is to see how many people buy our goods.

　　Ten, conversion rate

The conversion rate equals the ratio of the number of conversions to the number of visits. Conversion rates can be used to measure the effectiveness of network marketing. If we put in a, b two sites at the same time advertising, a site can bring 100 times a day of user access, but only 1 conversion, B site can bring 10 times a day user access, but there are 5 conversion. This shows that B site to bring a higher conversion rate, users more accurate, network marketing effect better.

Different industry sites, different types of Web sites suitable for the network marketing methods are not the same, we should through the conversion rate of this index to find the best transformation of the network marketing methods, so that network marketing to obtain a maximum return on investment.

Author Info: Yuo Hao, push a member, Blue Beacon member. To see the author more articles please login www.yuehao9.com. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.