Zac: how to optimize multiple keywords?

You can often see websites with full titles on the homepage. In fact, it is useless for you to write more. Baidu and Google have standard titles. if they exceed the limit, they will not recognize them, today, let's take a look at Zac's introduction. How can we optimize multiple keywords for a website?

For three or four keywords, you can focus on the home page. However, if multiple keywords here refer to ten or more, you need to arrange these keywords on the entire website, instead of simply relying on the homepage.

For example, zeroth, A dianshi Member, asked in this post:

There are many good words about Yunnan tourism, including Kunming tourism, Lijiang Tourism, Dali tourism, Tengchong tourism, Xishuangbanna tourism, Shangri-La tourism, and Lincang tourism, how can I connect them? They all belong to Yunnan tourism. These sections will be available on the first travel website, but I think they have almost no connection, so they just offer the results. How can we better connect them? In other words, the ranking of these words on a website should be as good as possible.

The general practice is to put the most important keywords on the homepage, such as Yunnan tourism in the above example. Other second-level keywords are placed on each topic or channel page. If there is a longer tail that belongs to the third-level keywords, you can use the content page for optimization.

On the home page, the main keyword is the focus of optimization. The title, bold and aggravated, HX label, and keyword appear more frequently than other words.

Second-level keywords are not allowed to appear on the home page. In fact, the opposite is true. Second-level keywords should appear on the home page because these words play a more important role in the main keywords.

For example, the words Kunming, Lijiang, Dali, Tengchong, Xishuangbanna, Shangri-La, and Lincang are not closely related to zeroth. Visitors know that these place names belong to Yunnan, which is closely related to the topic of Yunnan tourism.

The search engine also knows this through semantic analysis. This Semantic Link is obtained through a large amount of statistical data, not literally. The intelligence of search engines is still available.

At least the second-level keywords on the homepage will appear in the navigation link. If it is me, it will also appear in the body of the home page, and link to the corresponding topic and channel page.

Third-level long tail words, such as specific tourist attractions inside Xishuangbanna, can be placed on the specific content page under the Xishuangbanna column. Similarly, the semantics of these content pages on the channel pages and homepage is enhanced, rather than being irrelevant.

In this way, the entire website will have a strong logical and semantic relationship system, like a pyramid. The homepage is the word you most want to rank, and the word with the greatest difficulty. The entire website highlights the keywords of the homepage, both in terms of semantics and links. Second-level words are distributed on the channel page. These words are relatively weak in competition. Otherwise, they may not be listed on the channel page.

The premise of the above method is that the keywords you want most are limited to a maximum of three or four popular words. If the second-level keywords you want are also popular, you may need to make a separate website and put them on the homepage to achieve the effect. Put it on the topic page, because you are not likely to create many good links for all the topic pages, it is difficult to sort out popular words, unless you can really make this website a very authoritative big site, that's another matter.

Reprinted: http://www.chinamyhosting.com/seoblog/2007/11/12/multiple-keywords/

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