Zeng Penghui: Baidu Promotion Strategy One of the multiple account promotion

In the promotion of daily management accounts and optimize the account process, we often pay attention to average click Price, PV, display times, click Rate, creativity, keyword quality, conversion rates and other data, want to do Baidu promotion, these details are very important, Baidu promotion itself is a continuous optimization of these details and then data analysis and optimization process. However, if you are a SEM team of leader, in addition to mastering this kind of basic knowledge, with a good promoter needs the "tactic", but also need to have more than the general promotion staff of the macro-thinking, such as mastering some promotional strategies, and can be adaptable.

A truly excellent promotion staff is both tactical and strategic. These strategies include but are not limited to: Account budget settings, what keywords to put, in which region, what time to put, what price and ranking, what kind of keyword matching way and creative display methods, in short, in a limited or unlimited conditions, the situation, the most suitable for the current circumstances of the launch plan To achieve the company's goals. Strategy is a set of tactics, it is above the tactical, but not out of the tactical, it directs the tactics, the tactics assists it to succeed.

A very simple example of the launch strategy: the same project, a daily consumption of 50,000 yuan and a month to spend 50,000 yuan, how would you vote separately? You can think about it according to the project you are doing.

Before the play said so much, the following into the topic of this blog. Today is a very simple, very easy to think about but many promotional staff did not do the promotion strategy: Multi-account promotion strategy.

Multi-account promotion strategy, as the name suggests, is to use multiple accounts to do the promotion. We know, Baidu promotion is an account corresponding to a "advertising"; the more accounts, then your "advertising" will be more, the corresponding, you can get more traffic. The goal of a multi-account promotion strategy is to maximize the amount of traffic that is helpful to your ROI (or other goals) and help you achieve a higher ROI (or other goal). It has 4 prerequisites:

1, an account promotion, there is a good ROI, or the company to promote the effect of satisfaction.

2, have multiple accounts or can open multiple accounts (this is very important ...) Too much nonsense!)

3, has the very perfect account data tracing and the analysis. It's best to use GA. Small amount of words, can be received customer service, do a good job consulting and the record of a single keyword.

4, the Creative Promotion unit, must not be too casual, the unit under the keyword relevance is big.

Implementation of multi-account promotion strategy:

1, according to the GA statistics to the account data conversion, the transformation effect of the promotion unit, copied to the new account; You can decide how much your account will be based on the industry's bidding and your own account transformation and budget.

2. Make use of price adjustment tool to bid for new account. I am in the "Set up Baidu promotion pricing tool bidding rules" said that the price adjustment is to promote the unit for the unit, so why I would say that the key words under the unit, so the conversion error will be slightly smaller.

3, in the end is a few accounts all the top, or the use of the bid card to squeeze competitors? This question extends to a blog about the keyword bid strategy. It's time for you to show your strategy.

Give an example of a multiple account promotion (one of my peers, my previous account vs his account, and now I'm out, he's got more and more accounts.) The right side is still in place. )

　　

For the promotion of multiple accounts, there are also non-famous folk poets writing poetry so to evaluate:

One of two three or four;

Five six seven or eight;

Nine 10 plus right side;

Multi-household promotion to be a brother.

Thin taste, in fact, a good wet, good wet.

This article by Zeng Peng-hui SEM blog original, the original link: http://www.zengpenghui.com/archives/281.html