Zero to one: entrepreneurial cheats do not exist because any innovation is new and unique, no authority can specify how to innovate

Peter Thille, Peter Thiel's new book, from 0 to 1, occupies the first place in the U.S. Amazon rankings from pre-sale, and has been rated by a group of entrepreneurs and business owners as "the best commercial books of all times". This is a book on how to create an innovative company, based mainly on the author's experience as a founder of PayPal and Palantir, as well as hundreds of start-up investors such as Facebook and space exploration technology.

The book from 0 to 1 stems from an entrepreneurial course taught by Peter Thille at Stanford University in 2012. Period, one of his students, the Brooks · Masters wrote down detailed notes and posted them on the web, attracting 2.4 million hits. Later, Peter Thille participated in making this magical note a book from 0 to 1.

The book's "0 to 1" process is the process of inventing new patterns or products through constant trial and error.

In Peter Thille's view, startups have to do things from 0 to 1. The entry point from 0 to 1 is often very small, and intuitively, it is not necessarily what people need, but often from a very small point of entry, the future tends to generate more revenue than the existing big market.

To correct those entrepreneurial prejudices.

Although it is a book about entrepreneurship, Peter Thille does not impart the secrets of entrepreneurial success. "Entrepreneurial cheats don't exist because any innovation is new and unique, and no authority can specify how to innovate," he wrote in the book. In fact, I have noticed one of the most important patterns: successful people can always find value in unexpected places, they follow the basic principles, not cheats. “

Entrepreneurs can read the seven key questions entrepreneurs should ask themselves to find out how to build a team and develop a team. But in addition, the book has a lot of refreshing ideas. The interesting points of these ideas can be summed up as "which statements are wrong, but many people agree?" ”

A common view, for example, is that monopolies are bad things. "From 0 to 1" This book tells us that it is not. Monopoly is the norm for successful business, which means it is possible to achieve a breakthrough from zero to one. If a company is trying hard to pick a market that is extremely fragmented and tries to prove that it is the first in the industry (which is what many mediocre companies are doing), it is not successful enough.

"If you're doing something that's unprecedented, and you can do better than others, you have a monopoly," Peter Thille says. So far, every successful company has been successful because it has mastered the monopoly advantage. But the deeper you compete, the more you become more and more like other people. From formal education to the survival of enterprises, the competition has completely destroyed the entire profit of the individual and the enterprise from the society. ”

Peter Thille When interviewing new recruits, one of the questions he often asks is, "Do you know what is the truth that few people agree with?" ”

In the book from 0 to 1, he answered the question countless times. But many of his writings are well-thought-provoking: Remember that your founders are family, have limited jobs for great employees, and start to occupy niche markets from small but ambitious products; stop hating salespeople, focus on corporate goals or trade secrets to make you stand out.

Not only does the book guide people to start a business, Peter Thille also uses practical actions to support youth entrepreneurship. He set up a tyre scholarship (Thiel Fellowship) to encourage young people to study and start their own business outside the campus. He also established the Thiel Foundation, which promotes technological progress and long-term thinking about the future. If you've seen the HBO sitcom "Silicon Valley," you'll find out that he's a prototype of a venture capitalist in the show.

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Zero to one: entrepreneurial cheats do not exist because any innovation is new and unique, no authority can specify how to innovate