Zhang Dong: How to write a website diagnostic report

Site diagnostics for the existing site from the point of view of the SEO to analyze the problem of the site, there are many webmasters do not know how to diagnose their own site, the network also has a lot of information on the site of the version of the diagnostic report, then a complete site Diagnosis report should contain some what content? Zhang Dong today for you to provide a copy of the Web site Diagnostic report format for your reference.

I. Site Positioning analysis

Site positioning is the site to provide users with what. The author in the previous article "website localization Summary" (www.admin5.com/article/20110730/365772.shtml) has done the detailed elaboration, everybody may go to the reference. Includes industry analysis, resource analysis and target customer analysis. Through the analysis of the industry, resources and customers to determine the type of site, the way to profit, user positioning and the conversion of traffic.

Second, the website keyword analysis

Site positioning analysis to finish, it is necessary to analyze the site's core keywords to meet user needs, whether the user experience. I have seen many webmaster friends, such as "Taobao" "Women's" "female network" words such as the core keywords of the site, feel a bit faint sadness, this keyword is too popular, basically not row to the home page of the possibility, even if done is a waste of effort, Zhang Dong will continue to introduce the core keywords in the future article how to choose. Can not overheat, not over biased, to optimize the cost and keyword flow in the selection of appropriate balance points.

Third, page layout analysis

Analysis of the layout of the page to meet the needs of the user experience, important page layout is conducive to search engine crawling and indexing. A reasonable layout can let users have a good impact on the site, but also will increase user viscosity, improve the site conversion rate, we must pay attention to a link.

Four: Website Code analysis

The site code analysis includes many aspects, mainly has the redundant code analysis, the FLASH,JS, the picture and so on whether conforms to the search engine friendliness principle, title tag analysis. Whether the use of H,b label is reasonable and so on. In line with the search engine has a lot of site code will be more conducive to search engine crawl, of course, ranking ability is stronger.

Five: Web site URL Structure analysis

Website URL structure includes domain name, URL naming rules, Web site URL structure flat analysis, URL standardization analysis, avoid duplicate pages, ROBOTS. TXT analysis, site map analysis and other aspects. Reasonable URL structure makes it easier for search engine spiders to identify and crawl site content, too long and duplicate URL address will bring harm to the site.

Six: Link structure analysis

Directory and navigation is reasonable, breadcrumbs navigation settings, internal link construction, correlation link analysis, the use of nofollow tags. Reasonable internal links can better transfer weights, so that the ability to rank the site more strong.

Seven: Website content analysis

The content quality of the website can satisfy the user demand, regarding the standard of the content of the high quality website, Zhang Dong also in "High quality website content standard" A article has done the detailed elaboration, we can for the website content correlation analysis, the long tail keyword layout analysis and so on.

Eight: Search engine collection and snapshot data analysis

The number of search engines to a large extent affected the site's keyword ranking ability, although not directly related to the site rankings, but the more, the ranking ability is recognized by all. And Baidu snapshot also to a certain extent reflects the weight of a website, Baidu included and Baidu snapshot analysis, Google included analysis.

IX.: External link analysis

The external link of the website is very important, has the direct influence to the website ranking, then we can only through the Yahoo back chain analysis and the Baidu correlation domain to analyze the website outside the chain. External chain structure analysis, Yahoo back chain analysis, Baidu related domain analysis. The source of the site's external chain, the number of high weight links and general links to the source and quantity will have an impact on the site rankings.

Ten: Keyword ranking and traffic analysis

The ultimate goal of the site is the flow of traffic into transactions, then keyword ranking and traffic analysis is essential, the target keyword ranking and the current flow analysis is essential.

The above is a complete SEO diagnostic report should contain content, there are many versions, but Zhang Dong feel this version of the SEO diagnostic report is relatively complete and comprehensive. Article by Zhang Dong (www.0717seo.net) original published, reproduced please indicate the source.