Zhang Yi: Seven trends in content marketing in 2016, you know?

Content marketing to the image, text, animation and other media to communicate about the enterprise or product related content to attract user attention, to the user with confidence, so as to achieve a marketing approach to promote sales. Content marketing is derived from the sharing, assistance, and customer answers to the point of view to convey information to consumers, the traditional way of marketing is more through the interruption of user thinking, visual, auditory to hard delivery of product information.

Content marketing is almost like an advertisement of the revolutionaries, not the pursuit of short-term or immediate irrational direct behavioral change, but rational, inclined to the long-term content education, finally, content marketing can help enterprises to achieve "ideological leadership" role, a solid increase brand loyalty, viscosity. Therefore, the enterprise in the practice of content marketing when the idea of too much quick success may backfire.

So, how do we do content marketing in the 2016? The following Zhang Yi share the seven trends of content marketing.

1. Increased expenditure on content creation.

It is clear that digital marketing has become the backbone of most business-to-business and business-to-business businesses. With content marketing becoming a top priority for most of these companies, spending on high-quality content creation will increase with the digital marketing budget, which is no surprise. In fact, it is reported that, on average, corporate branding plans allocate up to 15% of its marketing budget to content creation. Companies unwilling to adjust their budgets may find it difficult to compete in a market that is already awash with content.

2, more attention to personalization.

There are two main reasons to pay more attention to personalization of content:

(1) Social networking sites and evolving science and technology provide marketers with extremely complete data and insightful insights;

(2) The content on the Web page is so saturated that companies are forced to find a way to differentiate themselves from their competitors. Dr John Knight, Hand wrist doc, said: "We have discovered through first-hand information that our patients ' responsiveness to content has increased dramatically when we provide highly personalized content on our website rather than the broad web text of previous years." "Many other companies in the industry will reiterate this view in the coming months.

3. Better use of visual content.

All you need to do is look at the direction of social media to see where the future of content is going. Over the past few years, Internet users have been increasingly enthusiastic about images, video and graphics, a trend that appears to be permanent. Visual content is more popular than static text, and content marketing will be forced to cater to such needs. This trend is accompanied by a change: content becomes the carrier of storytelling. Visual content is more graphic than words when it comes to storytelling, which means the importance of this year's video and infographic will rise further.

4, more evaluation tools.

Analysts in the industry are looking forward to the coming months with great enthusiasm, and much of this is due to the fact that content marketers fall in love with evaluation and testing tools. Specifically, the content marketer's preference for A/B testing. The good news is that A/B testing is fairly easy--and the results are very fine. There are dozens of affordable options available on the market, all of which are easy to master.

5, the content will tend to localize.

Google has quite plainly expressed its desire to cater to mobile users, and 2015 will be a major turning point. Content will no longer be adjusted for mobile users alone, but mobile users are considered at the time of authoring. Content marketers will use a large portion of their budget to push content to local users when they are out shopping, taking a bus, or eating lunch. The end result is that content will be more personalized and more unique.

6. The line between content marketing and social media will blur.

Content marketing and social media have become so intertwined that it is difficult to separate the two, but the lines between content marketing and social media in 2015 will blur and disappear. Savvy marketers know that social media provides an excellent opportunity for endogenous growth and will invest heavily in the brand's loyal fans, sharing, "liking" and interacting with the content. As social media has recently become the focus of attention, it is important that your business is successful online.

7, cooperation marketing momentum re-ignite.

The 7th and final major change that content marketing will go through in the coming months is related to cooperative marketing. While many brands are no longer introducing guest articles in 2015, some brands have regained confidence in co-marketing this year and are planning to re-invest and focus on building a bi-directional relationship with other social media users, blogs, websites and industry publications. The change is worth noting, as Google will continue to crack down on links to spam, but that change may be good news for companies and brands that maintain a good emotional bond.

This article from: Zhang Yi (/qq:907991599) http://www.zhangmushui.com/post/59.html

Zhang Yi: Seven trends in content marketing in 2016, you know?