Zhong Qing Bao Network: from it to the online game gorgeous turn

From a dedicated server to transform the IT enterprise into a culture, creativity and technology in one of the professional network game company, China Green Bao Network Technology Co., Ltd. only spent two years. And flooded the game market "Beauty + monster", the green Treasure Network is committed to the anti-Japanese red theme and the development of classical theme of the Warring States. Since 2005, has launched the "Warring States Heroes", "The War hero Biography", "Heaven", "Liang Jian", "future generations" and so on a variety of dissemination of China's outstanding national culture of the network game. For the enterprise transformation, President Mr Cheung's saying is: "The development of technology will inevitably bring the information and digitalization of cultural content." The contemporary culture industry is based on the High-tech transmission means, when has a certain technical research and Development Foundation, takes the High-tech as the carrier the creative cultural content to become today the cultural industry main characteristic and the development direction. ”

Zhong Qing Bao Network has been a server business-oriented pure technology companies. That year, Shanda, Tencent and other companies of the network server by the China Green Treasure Network provided. And Shanda and other well-known online games company's cooperation, the company management found that the network gaming industry there is a huge market space. Thus, the pure High-tech enterprises began to the cultural and creative enterprise transformation.

Mr Cheung said, online games mature profit model and huge market space is of course the key to choice, but if there is no solid High-tech Foundation, the network game can only be "in the mirror flower, water in the month." Zhong Qing Bao Network is relying on its own intellectual property rights of the game Core technology (powernet game engine) only in the Chinese online gaming industry firm footing. "The game engine is the main program that controls all the game function, the player experiences the plot, the level, the art, the music, the operation and so on content all is by it direct control." In a sense, a game is a program of complex software. The difference is that there are a variety of creative and cultural elements involved in the process of running the software, making it more fun to run. ”

In Mr Cheung's view, the world has entered the eye economic era, any industry can only attract as much attention as possible to develop prospects. This is true of online games, a successful large-scale on-line network game, can attract tens of thousands of people, even millions of people at the same time online. Coupled with the player's loyalty to the game, the huge profits it brings can be imagined.

From the beginning of the game industry, Mr Cheung adhere to the national cultural route, committed to build China's best patriotic cultural network game. A string of numbers illustrates the popularity of its large online games. Company main product "Heroes of the War of Resistance" registered players have more than 5 million people, while the number of online users close to 100,000. But at the same time, Mr Cheung is also facing a dilemma: The game is targeted at 18-25-year-old teenagers, but the company detected data shows that love the game most of the players focus on the 25-40-Year-old. On the contrary, teenagers ' love for Heroes of the Warring States is obviously higher than that of the heroes of the anti-Japanese war. Whether the young people like the Warring States theme, the history of the war is too indifferent, or research and development planners did not study through their psychology, this makes Mr Cheung baffled. "It is the responsibility of all internet companies to develop online games that are both attractive to teenagers and educational." Mr Cheung said, compared to film and television, young people's loyalty to online games is higher, the impact will be even greater.

In addition to the development and operation of large-scale network games, China Green Bao Network will also establish additional revenue models such as portals, trading platform, community and other new profit platform, through the creation of "digital entertainment base" to complete the "from the game to the virtual society" industry development. Mr Cheung said: "The cluster effect of the virtual community will produce huge economic productivity." Just like QQ, from the beginning of the instant communication tools developed to the present, has gradually evolved into a huge virtual community, its economic benefits are immeasurable. ”

Mr Cheung that with the advent of the creative economy era, it will be the trend of information and industrialization of cultural content through it technology. More and more High-tech companies will be transformed by pure technology providers to ICP (Internet content providers). These emerging digital cultural content, such as mobile games, ringtones, music downloads, blogs, video sites will be the direction of the development of the content industry. The Internet is the largest carrier of the production and dissemination of digital content products. As long as you find a combination of it technology and cultural content, it translates into unlimited productivity. ”