Zhou Hongyi: Entrepreneurs are not conservative in how hard they think

Not thinking, first thinking retreat, how to estimate the difficulties are not conservative

What are the basic prerequisites for entrepreneurship? Not an investment, not a good product. This premise exists in the entrepreneur's heart.

Entrepreneurship is a brutal thing, 1% of the winners are from 99% of the losers across the past. The reason for the failure may not be because the entrepreneur is not smart enough, not good enough, but bad luck, the timing is not right. The ancients said "do not think into, first think back", entrepreneurial process is particularly so, so, the first to start to be prepared for failure, early recognition of difficulties, how to estimate are not conservative, so in the face of suffering and setbacks will not feel so difficult to accept. After 10 years of success for an entrepreneur, have you decided to take the ten years of your own time, even more bitter, or even unsuccessful?

From a strategic point of view, doing business is a great cause, but this great cause is made up of trivial things, difficulties and problems, as long as the business is to solve these problems day after day, year after day. In the process of entrepreneurship, there may be a lot of people laugh at you, or others do better than you, or the product did not develop on time ... You're experiencing n multiple problems that make you feel like you're doing your own business. If the entrepreneurial impulse comes only from seeing someone else's business go public, sell the cash, and the landscape of success ... Never start a business. These motives are not enough to sustain a person to the end.

Entrepreneurs are "idealists"

To some extent, an entrepreneur should be an idealist and not be confused by what is materialized. If a person's entrepreneurial motives are for some external, materialized things around, it will be today the factor, tomorrow that factor, 10 years past but nothing.

I used to talk on campus. With a lot of college students have exchanges, I found a phenomenon, a lot of graduates looking for a job is always considered: I want to go to the north, because my girlfriend in the north, I want to go to this company rather than to the company, because the company is said to be more than that company salary 500 yuan, Or because someone in our class has gone to that company, he's gone, can't I?

These ideas were wrong from the start. Let your career, your trajectory depend on something external-are these things important? What do you want in your heart? What you want most in your heart, you should think carefully before you graduate, and you should pursue it after you graduate. This way you can follow a goal firmly, although not necessarily a straight line, but always to the target in the walk.

When I left founder and left the position and income that seemed to have been good, a lot of people think this kind of giving up, this kind of courage is very rare, actually I do not feel, because I know what I want in my heart, I want to solve is a one-dimensional equation, only one factor in determining my choice, Is that I want to do a lot of people can use the software, when founder has not let me achieve this ideal, I chose to leave, if you think of these things clearly, then the position, vested interests, tangible intangible things are not important.

Therefore, the important or the values, "born I will be useful, the daughter scattered all over again", the entrepreneur should have such a bosom.

Author: Zhou 祎