Zhuge io-to understand users from a more granular perspective

in the 37degree of small partners to work together, Zhuge IO Refined operational analysis tools on February 13, 2015 formally met with you!

While there are a number of statistical analysis tools present in front of us, we firmly believe that in the field of mobile data analysis, Zhuge IO analysis Tools will be an important of Change. Zhuge io- will let you read your users from a more granular perspective.

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More in-depth user behavior Insights

GE The "user profile" feature of IO provides complete user account information and access history. Allows operators to gain a deeper understanding of each user's usage details, anticipate potential value and churn risks for users, and get stronger data support when operating products and planning activities.

because GE the identification of the IO for the user relies on the user attributes that you pre-embed through the SDK. Therefore, Zhuge IO will identify and classify users who have logged in with account information according to the user information dimension and device information that you set up in the SDK. Not only that, GE IO also has advanced cross-screen technology. A user's usage behavior on multiple Android devices, or multiple IOS , can also be accurately identified. As a result, you no longer need to worry about data failure issues with user replacement devices.

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Customizing user groupings

GE The "User grouping" module of IO provides you with a way to view and maintain user groupings uniformly, so that you can view accurate analysis results based on existing groupings in user profiles, data reports, funnel conversions, user retention, notification pushes, and other modules.

You can group all consumers of your app with user attributes, custom events that are triggered by them. To make the grouping situation clearer, you can also specify the group name and grouping color for each grouping.

not only this, Zhuge The user groups for IO are dynamically updated. Each day, the system will re-crawl the current user that meets the criteria based on the filter criteria you selected to ensure that the operator can accurately track the target user base that needs the most attention.

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More granular Event Management

GE IO 's event funnel becomes more granular.

The traditional Funnel conversion monitoring tool provides only the steps to monitor the conversion rate between custom events and to see which users have completed each step in accordance with the initial settings.

However, Zhuge IO Event Funnel that can monitor the conversion rate of a given user group. In addition to managing crowd behavior conversions through user groups, operators can monitor the event performance of individual devices, versions and channels with a single click, and truly refine the analysis.

Granular funnel analysis data will enable operators to continuously optimize the critical processes of events, enhance activity, and create a smoother user experience.

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a new retention analysis

using GE IO You can see not only the overall retention performance of your app, but also the retention rate through channels and versions. The new GE IO user Retention analysis has the following 3 highlights:

1, the perspective of the application of each module or function point independent retention rate, thereby guiding the focus of the operation plan, and for product design adjustment to provide data validation;

2. Establish the initial user of the retention analysis. Not only can you know the retention of all users of the APP, but you can also drill down into a group of users who have been involved in an activity, triggering an event, and see if they have better retention performance;

3, custom retention conditions. The conditions for retention are no longer just "user login", but can be drawn as "click into the game" or "consume more than ten Yuan". By customizing the retention conditions, we will assist operators to Focus 80% 's efforts on 20% 's high-value users, increasing user stickiness and optimizing the user system.

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Personalized Precision Push

GE the precise delivery of IO will no longer be difficult, and you can easily push different messages to different groups of users.

GE The biggest highlight of the IO notification push is that you can deliver message delivery only for a group of users, and you can set A/b Test on one of the pushes to get data support for theoptimized push scenario. You can select a set of user groups directly, or you can select the desired user attributes and trigger events directly on the push page to customize the notification push plan that best fits your target audience.

GE the notification push feature of IO provides an effect monitoring module. The effect monitoring data covers the period of time since the message was successfully pushed up to the end of the push-out date . The chart here will show the curve over time so that you can visually see this push, and the number of users and clicks of each A/b Test version arriving.

GE IO helps mobile app operators tap into the true behavior and attributes of their users with advanced user-tracking technology and an easy-to-use integrated development approach. With data,App developers and operators will gain unprecedented, direct, objective, and efficient user behavior insights. GE IO now covers IOS, Android and JS platforms

I hope that the emergence of GE IO can create greater value for everyone, but also hope that all developers can give us valuable advice to send to [email protected] , let us grow together!

Welcome to the vast number of app developers and operators into the Zhuge IO website = "To apply for trial!"

This information is derived from Zhuge Io, reproduced

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Zhuge io-to understand users from a more granular perspective