(Zt) iPhone application promotion experience in Japanese market

Original post: http://www.cocoachina.com/appstore/market/2010/0728/1942.html

 

The author of this article is the cocoachina member lawrencewu, an iPhone developer who specializes in the Japanese market. His 10 apps (nine paid, one free) have earned 6.21 million yen in nine months. The following is a summary of the developer's experience in promoting iPhone applications in the Japanese market.

Speaking of Japanese marketing (here it refers to promotion without spending money), it can be said that it is difficult to say that it is simple, but it is difficult to use less means in promotion, simplicity is simple and effective in the only few promotion methods.
1. http://www.appbank.net/
This is the most effective and beyond all doubt. According to the requirements on http://www.appbank.net/2009/08/14/iphone-news/43378.php, as long as the quality of the app is not lower than the normal horizontal line, they usually publish the article (unless they just posted a similar topic, that's a cup of cake). However, due to the large number of contributors recently, it seems that the review of the contribution content has become stricter. If possible, try to ask a Japanese speaker to help write the manuscript, then, it takes a long time to wait for the contribution to be published, and wait for 3 to 1 month.
For the help of sales, see:
(Of course, the most important and fundamental thing in the end is the quality of the app itself. Otherwise, it will only fall down like my app)

2. Twitter
First of all, you must constantly expand follower, and then get bored with tweet after the app is launched;
The second is to go here when the app is launched, or when the sale is being promoted:
Http://jp.forum.appbank.net/
This is a Twitter base BBs. When a new app is launched, click "Open/publish dynamic Dynamic Route" in the menu on the left (Development/marketing ), there is a promotion notification corner, just go there to speak, note that this BBS speech is based on Twitter account tweet; and then as a sale promotion, go to menu and click "too many other problems! Thank you !! "(Sale intelligence.

More effective promotion ~~~
Then let's talk about the mess. due to various reasons, Chinese developers' reputation in appstore in Japan is now quite a problem. The TPP once saw such a review in a free app developed by Chinese people: "as long as it is developed by Chinese people, no matter how the content is, it is undoubtedly 1 star ".... Therefore, we hope you will be prepared for this.

Then there is the type of apps that Japanese people like. The first thing in the game is the shooting game, just like the ifighter with a big peanut. Because iPhone users in Japan use ~ Most of the 40-year-olds are on-duty. This type of people are under great pressure to live and work. Therefore, entertainment apps that make people relax or laugh are very popular in Japan. In the review of many popular apps in the past, there are a lot of reviews such as "just smile.

 

Attached to the author's example of applying the "Road electronic eye"

With the launch of the iPad in Japan by the end of May, the author soon launched the "Road electronic eye" iPad in June 4, which was then ranked among the 36 most popular ones. Although the iPad market is limited, however, because the price of the iPad is generally higher than that of the iPhone, the income is still good. The data downloaded in the first week of the launch is as follows:

 

Due to the gradual decline of popularity, the iPhone version of the "Road electronic eye" had a half-price promotion for a week at the end of June, and the ranking rebounded significantly, at the highest point, it rose to about 25 places in the total list. For the downloaded data, see:

 

Looking back, I have done another free app, so that the free app can drive the test of the same series of paid apps ~~
These two apps are the same series of common sense related to Japan, which are the same as those of design. We can see from the following two figures that although the billing version has a relatively small absolute number, however, the relative growth rate is still considerable.