24 coupon Buy Network suspend operation early signs

Our News (reporter Li Yu intern Shove) After the collapse of the group, and a large group buying site 24 coupons announced on October 20 indefinitely suspended operation. As a former http://www.aliyun.com/zixun/aggregation/7763.html "> Domestic Group Buying industry, the top five of the large group purchase site, 24 coupons will go to the point of closure?" Group buying industry to reshuffle, from the past "Thousand Regiment War" into "Hundred Regiment war"? In the future will there be more group buy website step 24 coupons in the footsteps of it?

Business is the main cause of the closure

The original 24 coupons Changchun Station of a senior personage to accept this reporter interview, revealed that although 24 coupons on October 20 to the national announcement announced to enter the "long Holiday", but earlier, the actual signs, last year, in July, 24 coupons for the first time in Taizhou station defaulted advertising fees 6000 Yuan news, Although this amount seems small, but it can be seen that the site's poor operating conditions have begun to show signs. In fact, the 24 coupons in Changchun local business has stagnated in July this year, to August, 24 coupons headquarters finally made a decision to close the Changchun station, the relevant staff also away.

Xuefei, Assistant Secretary-General of China Credit Network Group buying Alliance, believes that the fate of the 24-ticket Changchun station is only a microcosm, the main cause of the business is operating problems, 24 coupons of the company management system is not perfect, the founder of the right to speak too weak, legal awareness and self-protection capacity, and the relationship Are the reasons why 24 coupons are closed indefinitely.

Many group buying sites are hard to get to the end

The group purchase website arose in 2010, followed by a blowout. In 2011, the competition of group buying site reached white-hot, some enterprises were founded at the beginning of twice times even three times times the salary "dig people", a time outcry. After entering 2012, the high net encounters the crisis, the Regiment treasure net closes, the latest report shows that as of the end of August this year, the total number of domestic group buying sites 2,938, about 60% of the same period last year.

Several happy several worries, in 24 coupons issued "Leave" a day ago, full network High-profile announced that September performance for the first time to achieve break-even, profit one yuan, become the industry's first profitable enterprises. However, the announcement of the full network did not get peer recognition, in some sectors of the industry, said the group buying industry will be too early in the spring, "one-dollar profit" exists contingency, in the long run I am afraid it is only a flash in the pan. In the eyes of many industry insiders, this winter is not so good, before the end of the year there will be more than group buying website closed. Xuefei said that 24 coupons will not be a case, the excessive homogenization of the competition will make more group buying sites are eliminated.

Copying the mode of operation of other countries is not workable in China

"The general slump in the group buying industry is largely due to lack of innovation. Xuefei said that at present, the majority of thousands of local group purchase sites are copying the United States Group purchase business model, and the U.S. market environment and Consumer psychology and China has a big difference, many operating models are not suitable for the Chinese market.

Why the real profitability of the group buying site has not appeared, group buying industry is not suitable for China? Xuefei that the group buying industry itself is not a problem, the enterprise itself does not meet the needs of the market; future group purchase enterprises must innovate to find the operating model in line with the Chinese market, to win customers in services and products.