4 ways to optimize the conversion rate

Absrtact: We all know that login Page SEO optimization is critical to the overall online marketing strategy, it increases your conversion rate, can effectively promote your investment in the digital marketing market, but also can reduce its instability and total cost. But most of the investment

We all know that login Page SEO optimization is critical to the overall online marketing strategy, it increases your conversion rate, can effectively promote your investment in the digital marketing market, but can also reduce its volatility and total cost.

But most investors won't tell you that landing page optimization is sometimes like a double-edged sword. A temporary increase in the conversion rate may lead to a decline in overall quality.

Here are some of the pitfalls of Web site optimization:

1, to ensure that your copy short, concise

This is an indisputable fact that reducing the overall content of a login page has been successful in many cases, but in fact it reduces the prospect of landing pages. Because answering questions about your products and services will have a bad effect on your web conversion rate over time. Try to reduce the content of your sign-in page and focus on some offline work, such as telephones, and emails.

2. Remove or downplay major or minor navigation from the template of your login page

The less bounce rate means that the path you choose to follow is more promising. But if your site lacks consistency, new visitors may abandon you.

3, to your login page to add a trust flag

Although I can prove to an E-commerce site to add a trust tag to ensure its conversion rate, the login page will always be a little different. In most cases, in broad terms, ensuring the security of your trust tags and certification books will make for better prospects and transformation.

4, certificate, customer identification can promote your brand network promotion

In business-to-business activities, it is a sensitive topic to cooperate with large-scale brand enterprises. Especially for those small start-up companies. You must do your best to establish a good relationship with your partner and seek written approval for the use of the logo. The worst thing for a market person is to put a corporate logo on the landing page to get some interest, but it can lead to a long period of interest.

The origin of the article is http://www.leadseo.cn/seofuwu/seocehua/Shanghai, the reprint, please keep the source!