5 key points of travel agency website promotion

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Now the domestic tourism development is irresistible, only in the first half of 2011 years, China's total tourism income of 1 trillion yuan, the number of domestic tourism about 1.33 billion people. Such a rapid development momentum and good market prospects are exciting, but the same brutal fact can not be avoided, the current domestic most of the travel agencies are private small enterprises, less funds, staffing simple, low risk-resistant ability, in the economic tide of survival is very difficult. The main source of their business is the exchange of information between several travel agencies in the industry, as for the promotion, most of it is only in the tourist season in the local newspaper published some of the latest lines, a small number of their own web site is also a fake, and did not really play a role in promoting. Independent marketing capacity is not strong, the long-term development is very unfavorable, below Joe to share a few about the travel agency website to promote the experience, hope enough to help you!

The use of search engines to improve the ranking of the site

A search engine is a system that collects information on the Internet according to certain strategies, uses specific computer programs, and provides retrieval services to users after organizing and processing the information. The key to doing search engines is to do "keywords". For example: "Honeymoon Tour", "summer camp" and so on. The site uses keywords to tell search engines and netizens about their own business-scope features. There are two main ways to do search engines:

1, bidding rankings: Bidding ranking is a pay-for-effect network promotion, the advantage is that the effect is good and quick. But for most private travel agencies, this is not appropriate, because it is expensive and ineffective, limited in scope, which site you pay to get a good ranking on that site, other sites have no effect.

2, Search engine optimization: We often say that seo. In accordance with the requirements of the search engine for the overall optimization of the site, so that the search engine's crawl habits and standards, so that the site in the major search engines have more collection and better rankings, eventually bring more customers and orders. SEO is more suitable for most small businesses, it has a long, effective, cost-effective advantages, because the good rankings are you actually made. But this does not mean that SEO is very simple, this requires you to set up specialized personnel to do this thing, and to persevere.

Second, to increase "mutual benefit" links

Links are people who can access your site via hyperlinks on their websites. There is food for everyone to eat, friendship links are often mutual, through links can bring us a part of the visit, more is to let the search engine to our site a higher score. This method is a bit like the traditional industry information sharing, you have a relatively long-term partner, I believe for you are still more affordable and easy to operate.

Third, join the industry website

The current tourism industry site has Ctrip, passers-by, where to go, there are some special attractions, trading attractions tickets site. The main advantage of an industry professional website platform is that customers are more accurate. A tourism website If there are 800,000 people browsing every day, then we posted on such a website tour line and travel agency information, we will find in 800,000 of our prospective customers, can be a multiplier.

Four, the soft article promotion is essential

The use of soft text implicitly to introduce their products to others. There are many ways to promote soft text, such as:

1, forum promotion, in the Tourism forum to publish their relevant articles, share travel experience, introduce the latest travel information, or forum thread by the way to introduce their own website or travel agency.

2, e-mail directed promotion: to the fixed user group through e-mail soft text, especially to pay attention to the quality of the article, recommended use of the text map and Mao tourism articles, fresh travel or the latest concessions, etc., do not come up with the ads, customers will put it as a spam directly into the Recycle Bin.

3, Blog Promotion: Published in the blog soft text. This should be written as an interactive article, or share your travel experience, introduce a note, positioning yourself as a "donkey friend" rather than a merchant. Everyone here in Anhui is concerned about your blog.

4, micro-BO promotion: Now there is a word on the Internet, "the universe has been unable to stop micro-bo"! People turn on their mobile phones and computers every morning, like to see who is in the micro-bo hair, just 140 words, easy naughty, eye-catching, not to produce reading fatigue. and micro-blog involves a wide range of Sina, Tencent, NetEase and so on popular network tools have, it is very suitable for you to do.

V. Details that have to be noted

Finally, Joe give you a few tips, but also do some of the tips of the site, you have to know, because it determines whether your hard work can get high returns.

1, well-designed page: the site should be clear, the paragraph neat, color collocation reasonable, the text is beautiful, concise, the user opened to feel very comfortable, and information at a glance, will increase his reading speed and the efficiency of collecting information.

2, the content is clear, true, attractive: your opportunity only once, want to retain the customer must let their heart is a number. For example, users want to see "Jiuzhaigou Single Fly 5th Tour" Price, you write on the above is "negotiable" or "pending" and the like, then they must be very disappointed, immediately turn off you!

3, light your qualifications: Business license, business license, mailing address, fixed telephone and so on these real things must have. Users in the online alert psychology is very strong, don't say you have nothing, even if you are qualified, he will be careful, so to get the trust of others, first take out your sincerity!

Said Thousand road million, the network promotion is only the propaganda means, in the final analysis quality and service are the plays. As long as you make every guest feel "worthwhile", you never worry about not having a repeat customer. Website promotion is a long project, take out your hard-working, hard and sincere, combined with the promotion in the real life, your travel agency will certainly be more development and expansion!