A brief analysis of several major webmaster tools

Abstract: The top ten domestic search engines, Baidu occupies the largest flow, the rest of the search engine although I have a contribution, but in the direction of large flow is always inferior to Baidu. From the point of view of SEO, why can the difference so big? The following author on the current several stations

China's top ten search engines, Baidu occupies the largest flow, the rest of the search engine although I have a contribution, but in the direction of large flow is always inferior to Baidu. From the point of view of SEO, why can the difference so big? The following author on the current several major webmaster tools to do a brief analysis.

State-owned search engines are: Baidu, Google, search, Sogou, 360 search, and so search, in search, and so on, but have an independent webmaster tools Baidu Webmaster Tools, Google Webmaster tools, Sogou webmaster tools, 360 webmaster tools, instant Webmaster platform.

Four functions of webmaster Tools

(1) Convenient to the site's collection of inquiries, convenient spider crawling. In these major webmaster tools, the only thing that has one thing in common is Sitemap, which basically has this function, the importance of the Sitemap is visible.

Baidu Encyclopedia gives the explanation is: Sitemap can facilitate the administrator to inform the search engine on their website on what can be crawled pages. The simplest form of Sitepmap is an XML file that lists the URLs in the Web site and other metadata about each URL (the time of the last update, the frequency of changes, and how important it is relative to other sites on the site) so that search engines can crawl the site more intelligently.

The author thinks: Sitemap is convenient search engine crawling tool, so, webmaster friends in the site construction is good, the first thing should be to the Webmaster tools to submit sitemap, of course, some can be directly submitted, some are not.

(2) Analysis of the website

Second, look at the site's additional functional analysis, such as the site's crawl pressure, site anomalies, including the site's outside the chain. Here is the most comprehensive Baidu webmaster tools and Google Webmaster tools, Baidu/Google Webmaster tools almost contains most of the functions required by the webmaster, and Baidu/Google Webmaster tools are still in the perfect, compared to other webmaster tools, to be more convenient.

But a current decline in Baidu traffic, the webmaster should not give up the other webmaster tools, because the flow of other search engines is still very objective, especially 360 of the search, traffic is straight up, there is no need to die in Baidu this tree hanged.

(3) Analysis of competitors

Webmaster Tools also have a function is to analyze competitors. Use the back-link query function of webmaster tools, as well as other functions, to view the situation of other websites. Through other websites and their own site to compare learning, the so-called "take its essence, to its dross." Webmaster should be constantly to learn from other websites, webmaster tools provide this function well.

(4) To understand the dynamic search engine

Understand the dynamics of the search engine is also very important, a lot of webmaster in the process easy to ignore, like to hard. Search engine algorithm and other changes, are likely to cause the ranking changes, if you continue to use the old knowledge to do SEO, it is likely to be the search engine abandoned. Like many stationmaster's inherent idea still thinks, the outside chain in the search engine rank plays the role which can not be neglected, actually along with the search engine's gradual progress, the outside chain in the search engine rank value already gradually is decreasing, but the search engine in the socialization sharing is different. This is also in recent years, the biggest change in search engines, the introduction of social sharing function, use of social influence, the site rating.

Webmaster tools in the process of SEO work can not ignore the role, not only save time, in terms of human, material, financial and other aspects also played a great role.

The change trend of the search engine is more and more obvious, especially the war between the search engine, the most easily cause the infighting between the search engine, and this hit to the SEO is the biggest.

SEO in the network marketing and mobile internet marketing accounted for less and less, the plight of the transformation of the webmaster is increasingly prominent, how to achieve integrated marketing is everyone's concern, you are welcome to pay attention to my micro-letter public number: Guo Jing Internet circle, contact me.