A case study of the content update you and I easily exist misunderstanding

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Since June or July this year Baidu for a large number of low quality content of the site penalty, the content of the update became a lot of webmaster's heart disease. Webmasters also know that the content of the site is a site's soul, but as a webmaster after all, limited energy, original quality articles can not be prolific, really make a lot of stationmaster dilemma. So how to correctly update the content of our site? The following author to their own logo design site for example, examples of you and I in the content update easy to appear in the misunderstanding.

First we take a look at the author's site in Baidu performance, the author of this site using webmaster Tools measured Baidu weight value of 3, was included in the keyword free logo design, "free logo" and so on, these can be ranked in the top ten. Long Tail keyword distribution is also relatively wide. But I want to tell you this site the author does not expend a lot of energy to update the content.

High frequency updates for content are not necessarily good

Do the optimization of people often hear the predecessor of a exhortation, that is, the site must adhere to timely update every day. But the author's point of view is not just limited here. The author's site is a logo design site, this type of text content is relatively scarce, the author of the principle of updating content is Ningquewulan. Site since the establishment of the station, operating two years to now update the article is not only about 500 articles. And most of the articles are in the site operation of the early release. Now only meet some high-quality articles to update, and sometimes two or three weeks are not updated, and the site did not show much impact.

The form of content is not just limited to text content

We all know that search engines can not be very good recognition of pictures, JavaScript, Flash, and so on, so many webmaster blindly favor text content, every day to copy the content of others site to be modified on their own site. And this let the image of the main site feeling. And throughout the author's site, the content page in addition to the title and alt tags have text content, the other is the picture information. But the author of these content pages can still be included, and a lot of content page has become a long tail keyword flow of the portal. We do not have to be too attached to the site to text content to search engine friendly, a variety of elements will make your site more user-friendly to users, a user-friendly site is the foundation of the station.

Content-Updated Iron: valuable to users

Today is the era of SEO 3.0, focus on not only with the content and external, user experience is also the key. Search engine has also been no longer just with the content of the text to identify the quality of content, now the search engine in the quality of the content has been added to the reader's behavior record, such as the reader's stay in your site time, the reader's bounce rate, the reader's return rate and so on. As long as the content of the site is excellent to retain readers. And do not care about how often the site update frequency, the length of the update how big. Of course, if you are a site based on information, of course, you have to maintain a certain update rules, because this is in itself your means to retain users. To this we take a look at our familiar Webmaster Tools page, we can find that the number one Webmaster tool page is rarely updated content, why this? Because it is valuable to users.

The content of the update is a meticulous life, the need for webmaster attention and intentions, I hope this article to share the three points of information for everyone in the updated content to help. This article from the fifth generation of recharge software http://www.chym168.com/reprint, please keep the source.