Summary: When it comes to writing website relevance Soft Wen Presumably this is the most familiar thing as a webmaster, the site content of the construction and the relevance of its theme can be said to measure whether a site is the best quality is the most fundamental and the most direct embodiment of one of the standards. Before the Webmaster
When it comes to writing web site relevance Soft Wen Presumably this is the most familiar thing as a webmaster, the site content of the construction and the relevance of its subject can be said to measure whether a site is the best quality is the most fundamental and the most direct embodiment of one of the standards.
Previously webmaster often talked about the chain for the emperor, the content of the King's era has gone, from this year Niang on the algorithm constantly upgrade, update the emergence of a series of new algorithms such as: Original Spark program, the origin algorithm, Green Luo algorithm, Green 2.0 and so on and this month just the mother webmaster Platform Lee issued a notice clearly unrelated static search results page will be severely dealt with, including some examples to illustrate the following picture:
The theme of the page is "Online script font converter" but the search results are a list of items, it has nothing to do with the subject in terms of content, which completely loses the relevance principle of the search engine, and does not have a good experience for the user, the result of which is not the result that the user wants, According to the above Niang stationmaster platform's statement like this and the website topic has no correlation will be subjected to the stern punishment.
From the author of the above talk about the original spark program, the origin algorithm, the green Luo algorithm as well as the case which just example can draw, a website content construction, its correlation is how important, the former optimized manipulation chain for the Emperor's era has become the past, now should be the content for the emperor is the long-term development of the site's driving force. Here may be some stationmaster will ask, since now a website content construction its relevance so important, then how should write its related content? The following I take the current optimized coffee machine This station as a case to share with you.
A. The writing of the relativity of the soft text in the station
When it comes to building the site, the most important thing is to be clear about what the theme of this website is, and then based on the identified theme to expand the composition of soft text, such as the author's current optimization of this site is a sales of coffee machine station, the subject is very clear, the author of this station do the content of the construction will be around the "coffee machine" This word to write the relevance of soft, and then to expand, get a lot of long tail keywords, these long tail keyword as the theme to write the relevance of the soft text. As shown in the following illustration:
The example of the title is related to the theme of the site, the author in writing the content of these titles as the theme to write, the soft text written by nature and the whole site's theme.
Two. The writing of the outer chain soft text should also have relevance
It is much more difficult to write about the relevance of the external chain software than writing the soft text in the station. Because it is possible that you want to launch the site, and you optimize the site does not have relevance, when you write only with the optimization of the site has relevance of the article, take to submit to other unrelated sites, instant this article write again good, It's going to be hard to be audited.,< The author also made a test, to the Internet to cast a soft paper on the coffee machine which has nothing to do with the Internet The end result does not say everyone knows-not through >.
Or when you write a soft text that is relevant to your site, and with the optimization of the site does not have relevance, such a soft text outside the chain of real-time audit passed so for the optimization of the site rankings play a role is not very large, so in writing this kind of soft text, it is necessary to write two sites are not related to write a relevant soft text, The two sites are well linked, such a soft outside the chain of the role is very large.
about how to write correlation soft article I and the majority of webmaster friends to share here, I hope to help. As a result of the author talents There are deficiencies are also hope to thank, at the same time wish the vast number of webmaster friends.