A detailed Data analysis report form

Absrtact: The professional seoer in doing the website Prophase, will certainly do a thorough data analysis report form, to the ego present situation analysis and to the industry competitor's analysis, specifically to do what aspect? 1, the analysis of the competitive intensity of keywords in the site must be

Professional seoer in doing site early, will certainly do a careful data analysis report form, the analysis of the status quo and the same industry competitors analysis, specifically to do what?

1, analysis of the competitive intensity of keywords

In the site must have a key detailed schedule, such as to do the core keywords, do the above statistics, judge the difficulty of keyword competition, the difficulty of the keyword ranking, and then according to their own team configuration, statistics for each keyword needs to be ranked on the first page of time. Finally, in line with the current situation of the key words to optimize the intensity of the corresponding adjustment.

For example: A keyword flow is big but competitive, B key although the flow of small points, but moderate competition, according to their own circumstances want in the shortest possible time to get a certain amount of traffic can be done first b keyword, if the company to do bidding, can be combined bidding optimization.

2, analysis industry opponents

In doing the site will certainly participate in peer competition, how to be in the peer competition to obtain large profits, we need to do the same industry opponents analysis.

The analysis of competitors in the same industry, you can clearly know their own and the opponent's site gap, how long it takes to exceed, but the analysis of the same industry opponents are not just the above, but also includes the opponent's site structure layout, and SEO optimization reasonable degree of analysis, the above just provide a reference basis.

If the opponent's website layout unreasonable, optimization is rotten, time is not long, then we can not hesitate in the shortest possible time over him, but the opponents optimization is very good, the existence of the time is very good, in the business to enjoy the credibility of a short time to exceed the opponent is a difficult thing, which requires us to adopt other strategies, If the long tail Word optimization, find the opponent's blank area, occupy a place.

3, the analysis of the key words

The reasonable analysis of the key words, can find the key direction of website optimization, and the layout of the website keyword is reasonable,

Like I usually divide the keywords into categories

Because different keywords have different conversion rates, we can classify keywords. Detailed according to the industry classification, so we can get a detailed list of keywords. In doing site optimization, first from the conversion rate of the word to do optimization, so as to increase the maximum volume.

4, daily data on their own website statistics

Do a good job of the daily website data statistics, to understand the daily situation of the site, but also including the Spider log Analysis and user-click Map Analysis, and so on, this aspect will do a detailed introduction.

5, the internal data statistics

Can do the following statistics, understand the dynamics of each link, so that enterprises can be healthy operation, understand the internal defects, and then make rectification plan. Detailed table can be based on their own company personnel to make certain adjustments.

SEO is not based on the feeling of doing things, SEO needs is the accumulation of technical experience and reasonable data analysis statistics, do the above five aspects of data statistics, so that site optimization is not elephant, no longer lost in confusion. Believe that optimization is therefore simple.