Almost all Internet companies have turned their attention to this area

With the explosive growth of mobile Internet this year, almost all Internet companies have turned their attention to this area, is both involved, but also fueling. Recently, the well-known social networking site Kaixin launched iPhone fresh version of the client. It is worth mentioning that, in the new version of the client, for the first time added IM (instant messaging) capabilities. In other words, this is the first "reverse osmosis" of SNS after Weibo and WeChat frequently "infiltrate" SNS territory.

In an interview with Securities Daily, Guo Wei, vice president of Kaixin Network, said: "From the time of competing for users, we are definitely predators in both the Weibo, SNS, WeChat and the new mobile social products The user time is so much, more time to play this product, it will certainly spend less time on another product. "

According to Guo Wei introduced, the new version of the client to provide users with a variety of "interactive" features, the new personalized home page and group chat feature is the two bright spots. The former gives users more personal options such as changing themes or avatars; the latter supports multiplayer chatting, which makes the interaction between users and friends more direct and convenient. "In the field of mobile Internet, to find their own needs of the original environment, to find their own original mode of ecology, is our top priority, we have done some attempts, the development of mobile social aspects will accelerate."

An industry source who asked not to be named told the Securities Daily: "Adding instant messaging capabilities to mobile social networks can greatly enhance the mobile user experience of sharing applications on social networks. Sharing information with previous users on the web , Compared with sharing happiness, mobile IM makes communication more timely and convenient, and powerful multiplayer chat function makes sharing more efficient, especially among some groups and circles.

Happy network and WeChat and Weibo

As a representative of SNS, happy network once spectacular, its upward trend also made the industry staggered. However, with the birth of Sina Weibo, SNS development began to decline. Mantis catch cicada ornithogalis later, with the Tencent WeChat turned out, Sina microblogging is facing the popular diversion. The crux of the matter is that the two major enemies of SNS model, Sina and Tencent, are also happy shareholders at the same time.

So, this time happy network launched their own IM products, and Tencent WeChat is what kind of relationship? In response, Guo Wei said: "The two parties currently do not have synergies in WeChat products, and the cooperation between Happy Network and Tencent is currently mainly at the open platform level, committed to creating a one-stop open social platform."

"WeChat and SNS respective goals and aspirations are not exactly the same for the professional IM company, the focus on the number of users, the introduction of social applications is to increase user stickiness; and social networking sites focus on social applications, the introduction of IM is In order to share and exchange between users more convenient and efficient.However, IM and social applications have some kind of natural development between the tacit understanding, the combination of the two can be described as a perfect fusion. "Guo Wei said.

For the threat from Weibo, Guo Wei said that from the product perspective, SNS and Weibo have different genes, different characteristics, different user needs and long coexistence with each other, so there is no substitute for each other. In the long run, SNS there are many opportunities, there is a big market. This is now obvious. "The interpersonal relationships of SNS are reciprocal, and the flow of information between you and your friends is two-way transmission, while Weibo is a kind of media, the relationship between people is not equal, the fans are concerned about Yao Chen, Kai-fu Lee, and celebrities do not need Focus on all fans.This is two different needs, not people's needs have changed, but different needs have been excavated.In a nutshell, weibo more emphasis on 45-degree angle of look-up, SNS is 0 degree angle interactive."

The future or into the audio and video social

November 21 this year, the main voice YY social voice voice successfully listed on the Nasdaq.

In this regard, happy network vice president Guo Wei on the "Securities Daily" said that "the listing itself is a good Internet business for China, but from the general trend of China concept stocks, YY IPO is a case from a Voice communications tools to develop an online communications and gaming platform, YY growth is worth the industry thinking.At least we can see two points, first, China's game user base has a huge profit contribution potential, and second, vertical community system is still There are a lot of blank spots, YY is in the game field to build a pan-community platform for voice.From the similarities and differences, we are different from the YY, everyone in the basic social map is very different.

For the future happy network will enter the voice or video social, Guo Wei said: "Any possibility does not rule out that we do not reject any direction, what we need to do is at the right time to launch the appropriate shape of the product What can be revealed is that soon, you will see that our new products are involved in the voice. "

"Happy Network currently has more than 140 million registered users, and despite the slowdown in the number of new sign-up users, it has been growing." Overall, Happy Network is in a steady state of development. "However, the next step for Kaixin's financing And the listing plan, Guo Wei did not stand.