Analysis of the advantages and disadvantages of 3 kinds of the fastest way to improve through-train quality

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Recently, often in many articles to learn how to operate the through train, also listened to Taobao small second training courses, in the course of training, there is a quality of the content of the improvement, one of the most important point is: the click rate for the king, simply said that in the access to a large number of clicks on the premise, Quality points are only likely to rise quickly. Combined with the experience in the work, I analyzed three kinds of rapid improvement of quality points, drivers can be identified, so that can better improve the input-output ratio.

The first is to rush to the home page. This approach in the last month I have specifically targeted to do, in a plan featured 10-20 keywords, around the bohemian, beach two words as the core, find the corresponding 17869.html "> dress phrase." Set the launch area is also through the background data analysis of higher conversion rate, such as Guangdong, Beijing, Zhejiang, Jiangsu, Shanghai and other areas. To ensure that these two ideas are no problem, I put these keywords in the ranks of the first page to go, respectively, ranked 2-4, or 10-12-bit. But because the beach skirt this keyword quality is only 6 points, so bid 8 yuan can not enter to the home page, can only choose to rank in 22, bid in 6.5 yuan to 7 yuan. Adhere to the home Page 3 days, the average price per day in close to 2.5 yuan, input-output ratio in 1:0.3 or so, and the quality of only a small part of the rise of 1 to 2 points, the general change is not big. Through this test, I came to the conclusion is that the rate of hits every day in between 0.3-0.4%, even if it is to occupy the home page of the gold parking spaces, still can not be in a short period of time to improve quality scores, especially the selection of keyword flow is not very big case.

The second is in the days before the training, the teacher told us that you can take the "Sunflower book" in the way to improve the quality of the score, such as to improve the score of a keyword, you can find some friends or others, through a different IP account in the designated location to click, this can also improve the quality score. Because Taobao for malicious clicks is limited, the same IP number even if clicked many times, but the final display of the deduction fee and the click rate will not be very high. The difficulty of this operation is the need for a lot of IP to do this thing, in fact, and new stores do not sell, through the brush data accumulated credibility is the same truth. As for the effect of this operation, because I have not tried, therefore, can not give an accurate answer, but as a way to explore.

The third is the technique that has been validated in recent work. The concrete operation method is, a new baby, set the discount to 10 percent package mail, the price can be a meager profit above can, that is to say, these profits in fact is in order to set up advertising fees, this product in the early period is basically the capital preservation to promote. When the 10 percent packets of mail seconds, such as the keyword set in the promotion of title, picture Copy, as long as the pictures do more impact, the first day of the click rate can reach about 1%. such as lace dress this keyword, the beginning of the quality of 6 points, through the first day of delivery, you can raise to 9 points, 2.2 Yuan can occupy the home page position. The following screenshot is the actual practical conclusion of the recent operation.

Even dresses, dresses, these are the biggest keywords, quality points can also be raised to 9 points, bid 1.2 to 1.4 yuan, each day can be exchanged for more than 200 traffic. When the quality is all turned into 9 points, 10 points, this is just completed the first step, the second step is to do the work is how to stabilize the quality. Because the number of clicks on the home page is very large, if this keyword has no conversion rate, or the conversion rate is not high, even if the 10 points, bid 0.8 Yuan also does not have great significance. Therefore, in the second day after the quality of all come up, it is necessary to see the conversion rate of good keywords continue to stabilize the ranks, the click-through steady to let the quality of the steady. and conversion rate of the key words, only lower bid, ranking control in the third page, otherwise, no amount of money is not enough to burn. The screenshot below will be a good contrast

Like lace dress this keyword, quality points from 9 points down to 8 points, before the 2.2 yuan can be ranked 10-12, the bid now in 2.51 Yuan can only be ranked on the third page of 36-38. However, because the second to third page of the competition is not so fierce, so long as this keyword conversion rate is not bad, steady quality points continue to decline can be done.

The above is about the rapid improvement of the quality of the operation of the skills, different methods, the store's operating capacity and product price system is not the same, so the drivers can be based on the specific situation to find the best way.

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