These days I am responsible for maintenance and optimization of an English training school snapshot of the Web site is not updated, which makes me the person in charge of the optimization is restless, very anxious. But the problem has come out, or to calm down a good analysis of what went wrong. Through this analysis, so I have a further understanding of search engines, hereby to share with you.
Since it is an example analysis, here I first give the website of our English Training school: http://www.zzeet.com
To find why snapshots are not updated:
I. Internal reasons
1. Continuous update of website content.
This is our school site, although not every day to add content, but has been gesanchaiwu to add some English, or some foreign English-related policies and so on. So the problem here is basically negative. A period of time before the site snapshots are the next day snapshot, hair content can be included.
2. Check the links of the website
Links, we exchange is not excessive, and we exchange links of the site snapshots have been updated, this can be ruled out.
3. Frequently modify the title and descriptive information of the website
This factor for our English Training School website may be the main reason, because the previous site program itself has a bit of a problem, after I received the revision has been. All the content titles for a previously categorized content page have gone wrong and are not displayed correctly. I modified the search engine may not be fully reflected in the moment, resulting in the snapshot can not keep up. So we have to be cautious. But it's also a growing process.
4. Collect too much repetitive content
This situation is not possible for our training station. So excluded.
5. is not the Web site program problems caused Baidu spiders can not crawl content
When the snapshot does not update, this factor really must also consider and delve into the next, this time can use Google's webmaster tools inside the lab simulation to crawl to see if can crawl to.
Two. External causes
1. Consider server issues
At that time I considered the snapshot does not update is not because the search engine crawl our web page, so check the next server on the other sites, site, found that some sites are the latest. So this is also ruled out, because there have been heard that some service providers in order to reduce the pressure of the server directly shielded the spiders crawl.
2. The website is hanged the horse
This does not exist by checking the Web page file.
3. Whether the chain is normal
We all know that if the chain increases overnight, Baidu will certainly be traced. Although Baidu has been said to be a competitor malicious mass outside the chain can be identified. But it is difficult to say whether the concrete can be fully identified or overlooked. But all of a sudden there are so many outside the chain is sure to be Baidu observation. If it is a malicious opponent group mass outside the chain, the solution is to Baidu complaints.
Through the above analysis, I believe we can quickly find out why the snapshot does not update. Then make the appropriate adjustments.
For our English language training School website, the main is to continue to increase the relevant content, adhere to the daily update, and then add some high-quality outside the chain. Finally, the most important point, pay attention to the user experience, the user experience is Baidu has been pursuing. Do a site that really helps the user.
This article by will feeds, wants to make some Zhengzhou SEO enthusiasts, contact qq:6232967
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