Analysis of the site to increase the intensity of optimization, waiting for ranking recovery

Absrtact: Since the last Baidu algorithm update, a lot of webmaster site was K still not restored, the author of a website is also so. At this time stationmaster's most concern is the website ranking when can restore, I thought this question also does not have the accurate answer, because platoon

Since the last Baidu algorithm update, a lot of webmaster site was K still not restored, the author of a website is also so. At this time stationmaster most concern is the website ranking when can restore, I think this question also does not have the accurate answer, because the ranking restoration stationmaster is unpredictable, we can do is analyzes the website the situation to carry on the processing, enlarges the optimization strength, waits for the rank restoration.

First of all, we all know that Baidu for the low quality of the processing of the page is very strict, from the content of the page, the resolution of the Site page quality is necessary to restore the work. For many stationmaster, oneself original content also will search engine kills, so what kind of page is have quality, do what kind of page more conforms to search engine's taste, have been very confused. In order to eliminate this confusion, the author consulted the information of the teacher finally got the answer, that is the following to build a page value quality system, hope to help everyone.

The scarcity of page content

The scarcity of page content refers to the description of the page in the Internet is unique, this uniqueness is favored by users, and competitors do not have our own, these content is a scarcity. So scarcity is not the value of it, not necessarily, the next author for example, a lot of webmaster updates every day is original, unique on the internet, but still by the search engine think that the low quality content, this shows what? Original content ≠ valuable, original is not necessarily valuable, original to be popular with users, users click on the original is valuable. Do not repeat is not necessarily valuable, scarce is valuable, original is equal to not repeat, but do not repeat does not mean that there is value, original is not necessarily valuable. Things are vaguely expensive, we all know this truth, the page with scarce resources are users like, but also by the search engine attention.

Second, the page content of the scarcity of gain

So repeat content is not worthless, not necessarily, why do you say, here is an example for everyone:

1. Someone published an original blog about a news event, which was then reprinted by Sina to the news channel. This is a repetition of what is described. But this repetition is only the repetition of the subject content, but has the scarcity degree gain.

A, access speed, stability and other aspects of the gain, bring a good user experience, with a certain degree of scarcity

b, the search users may also use "news events + Sina" To retrieve this news, because Sina has a lot of audiences, there will be continuous browsing.

C, there may be more valuable comments and replies, and there may be news links to other related events. These can be called content gain.

Small and medium-sized sites to improve the value of the page, you must do content gain. Our page content to continue to fine-tune, add new scarce resources, changes will continue to improve the gain and page value, increase the site's audience groups. The website also wants one or two year's revision, according to the search engine change changes, obtains the higher weight. Summary: By fine-tuning will let us content will not be outdated, the content continues to add value. In addition, we have to regularly to promote, the most direct way is the page browsing volume. For the main content of repeated pages, we should evaluate whether there is site gain and content gain, only for a large number of completely no gain in duplicate pages, we should think that its scarcity degree is low. If our site collects a lot of content that repeats uncontested pages, there is no value added, and a lot of spam is generated.

2, how to the existing page content gain:

A, professional, if others are comprehensive, but we do single we have value-added,

b, the continuous excavation of user needs, in the station is very good to reflect the user to increase the audience groups.

C, the flow of the page users, 4 pages of response volume and evaluation of a lot, 5. Supplement existing content and add relevance articles.

Third, page quality

The quality of a page is a manifestation of its satisfaction with demand. To judge the quality of the page, should be from the most basic needs in turn progressive, first of all, can not be dead chain, the site to have a certain degree of stability, the speed of access to be satisfactory; second, the main content is complete, layout and font is easy to read, all kinds of advertising will not be too much, and finally, the information is rich, the extension of the secondary requirements are satisfied

1, Low quality page has the following characteristics:

A, the main demand is invalid/unsatisfied (expired classified advertising/software download page, invalid download link, etc.), the main need is invalid not satisfied is a spam page.

b, there are a large number of dead chain in the station, affecting user browsing.

C, false information/fraud, etc.

D, site instability

E, affecting the main needs of the permissions issues (download/Browse need to register members/points, etc.)

F, incomplete information (reproduced not congruent)

G, browsing experience poor (advertising/font/page layout, etc.) article will also affect the user to read, or the middle or end of the plug-in JS ads, especially medical class.

2, how to do high-quality pages

A, Fast access: Page load fast/resource download speed fast

b, the page clean and tidy body content in a prominent position. Only with the title-related matching strong content exists, the recommended content is not behind, not so many ads and lists) For example, the medical station's interference system map, breadcrumbs, the following pictures, popular search, these users are not used to these are typical garbage content, do not put. Put the title, text, recommended articles on the line, too much is interference.

C, the page information is complete.　The inner page includes the title Title,logo, breadcrumbs Navigation, title, the source of the author, Next can include guidance, categories and labels do not need, the text end should be recommended articles or products, a large site on the right can appear product list recommendation, or product advertising, the best business station to do single column, do not do two columns, such information The page is complete.

D, rich page elements. Text, pictures, comments, videos, related recommendations, if the product is best to have comments, interactive can reflect the quality of the page.

On the page value Quality system Research, this article is about here, if the site is not restored by K, you need to build a page value quality system to shorten the keyword ranking recovery cycle, I hope to read the webmaster Friends of this article can have a deeper understanding of the quality of the page, at the same time in the future optimization process, go better and farther. This concludes the article and look forward to sharing it next time.

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