Analysis of the users of medical websites and the key points of content writing

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Feng Fung recently planned several new sites, but also found some problems, I think these problems are not only we, but also must be troubled by everyone, that is: analysis of the psychology of users of the website. A website layout, the content of all planning are inseparable from the user's consideration, all for the user.

Because the different industry users are different, so I limited a scope, because I recently contacted more hospital website, let's talk about the medical industry. Mr Fung said solemnly: all of the following views only represent the personal views of Mr Fung, I am not a brick, nor authority, whether applicable please discretion.

First question: Who is the website for?

Only know who is really looking at these articles, you can be targeted analysis of his psychology, in order to write a suitable audience needs articles. Do not say to the spider to see, I will despise you! Some people say that since the hospital site is certainly to do to the patient to see. In fact, most of the users of the medical Web site is normal (the patient's relatives and friends), or latent conditions of the prospective patients. Imagine if you have already had the obvious symptom performance you choose to go to the hospital to consult the doctor immediately or go to Baidu first, go to the website to check? The answer is very simple.

So what are the types of people who read the article? I divide it into 3 types of people:

The first one: sudden onset of mild symptoms, but does not affect the daily work of learning. This group of people is the focus of our audience, they can really produce transformation of the prospective patients.

Writing points: Focus on the elaboration of mild symptoms, as well as possible serious consequences.

The second: Got persistent disease, will lose the confidence of treatment. For some of the treatment of intractable disease site is a large number of parts of this type of people mainly. The conversion of such people is lower than the first category, they are usually depressed and anxious.

Writing points: Because of this kind of people's psychological particularity, we should pay attention to site layout, article layout must be clean and tidy, try not to affect their mood, or can give them a refreshing feeling of joy, the article each paragraph to have a clear outline of the sentence, because they will not have the patience to look at the complete paragraph, the obvious advisory signs.

The third type: The relatives and friends of the patients. This kind of person although rarely directly produces the transformation, but to the patient's hospital medical treatment also has the very big influence, this kind of person generally more rational, but also has the anxious family member's urgent psychology.

Writing points: The article highlights our treatment of the authority, technology and cases, as the saying goes, the best persuasive.

The second question: the classification of website content

Through the first question we know the audience, and according to the different psychology of the audience with different writing characteristics to write, but the second question came, our article has, how to let more target users see it? This requires that we classify the articles in the Web site, Statement: I said here that the classification refers to the site is not simple in the background of the article classification and collation. I divide the contents of medical Web sites into two categories according to their functions:

The first Category: PV conversion articles. This kind of article is more readable, the above mentioned all the writing points are written for this kind of article, it undertakes to increase the website PV, prompting the role of the visitor transformation advisory.

The second category: Long Tail keyword class articles. The role of this kind of article is used to increase the site's long tail keyword, as much as possible to guide the flow, the requirements of original high, and fully comply with the operating requirements of the SEO.

Third question: Should more consider the reading experience or SEO long tail?

The main points of the above article introduction, the role of classification has also been introduced, then how can we reasonably arrange these two parts of the content? So naturally there is our third question: the site should be more to consider the article treatment and reading experience, or more to do seo long tail article?

Nonsense is not much to say, I directly said I operation method: The initial stage, we will let the editor to make a batch of related sites on the plant of the PV type article, about 200-300 or so, the website immediately after adding to fill the content of the site. Then in the first three months after editing the basic added to the article proportion is: 80% long tail keyword text, 20%PV article. Three months after the site has a certain amount of traffic, two types of articles began each accounted for 50% added. This is to stabilize the site's traffic growth, but also increased PV and transformation.

PostScript: The above summed up a few of my recent thinking about a few issues, I hope to help you, I also in the continuous learning summary, Gray often hope and everyone a lot of exchanges. Statement: This article is the original Feng Zhiqiang, published from Feng Zhiqiang personal blog: Feng Fung said, reprint please be sure to indicate the source.