Analysis on how to optimize the two-level domain name

Absrtact: The so-called two-level domain name, is similar to the xxx.com/xxx.html domain name, also can be called the site's inner pages. These two-level domain name is not SEO to optimize the focus, so many seoer will only prefer to optimize the top-level domain name, and the two-level domain name placed thousands of miles. This

The so-called two-level domain name, is the shape of the same xxx.com/xxx.html, such as the domain name, can also be called the Inner page of the site. These two-level domain name is not SEO to optimize the focus, so many seoer will only prefer to optimize the top-level domain name, and the two-level domain name placed thousands of miles. This habit is actually very bad, level two domain name has its unique advantages, as long as can be optimized, the traffic on the site is absolutely can play a qualitative leap.

The author first through the search "camera" to prove that the two-level domain name unique advantages:

Can see, row in front of almost all is two level domain name, this shows that, two domain name optimization is easier than the top-level domain name low, and can have the first step into the home advantage. OK, let's talk about how to optimize the two-level domain name.

First: The content construction of level two domain name also needs meticulous

Many people think that the optimization of level two domain name does not optimize the top-level domain so much work, only need to send out the chain on it, but this is the wrong approach. Our goal is to optimize the level two domain name to the home page, so that users can see, if our level two domain name is very few or poor content, it will cause very poor user experience, so that users will not pay attention to your site. Therefore, the level two domain name also needs to build good website content. Level two domain name in fact and the content of the top-level domain construction requirements are similar, here is not too much to explain or emphasize. And now to say, the level two domain name must also require meticulous content, specifically how it, like Jingdong Mall:

You can see that this subdomain is also divided into several small columns, so that users can be at a glance, so that users like exposure to the top-level domain name, providing an excellent user experience.

Second: The name of Class two domain name is also very important

Seoer may know that the name of the domain name can be the same as the search is a very helpful thing to rank. And the level two domain name is the same, we can see that the first screenshot of some level two domain name contains "it", "product" and other words, these words effectively show these two-level domain name mainly show the content is about it, products, can make users at a glance, And the two-level domain name can be set up their own, therefore, in the optimization of the two domain name, we must first of all according to the site's own situation to two-level domain name correctly named, so that the future optimization will be handy.

Third: For the two-level domain name to do a few high-quality outside the chain

Two-level domain name optimization In addition to doing a good job, but also to properly send out the chain to enhance the rankings. And the two-level domain name outside the chain does not require a lot, as long as there are several high-quality outside the chain is enough. Friendship Link is the best quality outside the chain, now many with the weight of the site is not willing to change with the top-level domain name link for our two-level domain name link, in fact, we can choose some weight than our site to use their homepage for our level two domain name, although the overall weight of the site is lower than our But the top level domain name is born weight is higher than two domain name, such a change, in fact, we earned. Of course, friend chain must have a high degree of relevance, not to change the friend chain and change friend chain, must carefully select the party can exchange with each other.

The above simple talk about the optimization of level two domain name to pay attention to three matters, I also want to take this article to tell you, in fact, the two-level domain name optimization is also very important, but also hope that you seoer do not cling to the top-level domain name, but also appropriate to take some time to upgrade the level of two domain names, I believe that insist on doing, You will find that your site's traffic is soaring.