Analysis on the problem of reducing the power of website optimization

Absrtact: Site down right is often encountered in the site optimization problems, usually the site down the right main performance: (1) The collective decline of keywords, generally fell to 10 pages later or directly before the first 20 pages can not find; (2) through the domain command to check the back chain home is not the first place. Although many people

Site down the right is the site optimization frequently encountered problems, usually the site down the main performance:

(1) The keyword collective decline, generally fell to 10 pages later or directly 20 pages can not find;

(2) through the domain command to check the back chain home is not the first place. Although a lot of people have a lot of different opinions on this directive, but Feng Ling feel, through this instruction or can be as a site down right or not a reference. When both of these situations occur, the site is down.

There are many reasons for the site to fall right, usually have: (1) The server is unstable, (2) The Friendship link appears the question, (3) The article content originality is too low, (4) The website label modification, especially the title, (5) website revision, (6) keyword stuffing and so on any cheating behavior.

When the site appears to reduce the right problem, the site snapshot performance stagnation, then we need to all of the above causes of the right to reduce the reasons for each analysis, to find the cause of the site down right. Many owners will say, why the site in the early period has not been down right, later did not appear any improper operation, but it led to the right to drop it? In fact, the reason is very simple, early site in the search engine's attention is not high, at this time, the search engine will ignore the site penalty, and when the site is on the home page, attention will increase, Therefore, the site will be more rigorous inspection, so once found that the site has cheated immediately punished.

Found the site down the right reason, began to solve the problem, after the problem is resolved, the site began to enter the recovery state, restore state, we need to do the following work:

1, original update site content. Original is the soul of a website, the main purpose of original, is to let the search engine began to pay attention to the site, let the stagnation of the recorded growth up, let the snapshot of stagnation again close. The article should pay attention to the quality, the prophase does not need to add too many content, the content increases according to certain amplitude gradient.

2, high-quality outside the chain. The so-called high-quality external chain, the main emphasis on two points: (1) stability, (2) relevance. Want to meet the above two points, you can choose the soft text outside the chain, whether it is a plain text link or anchor text links, can receive very good results. Outside the chain must ensure that the content of the site after the update, to start, so as to ensure that the content of the updated daily can be included as soon as possible, so as to cultivate the spider to crawl to the site information on the good habit.

Website completes the above work, then the website restores will carry on gradually, the actual website restores the performance mainly to take the following steps:

1, the original content of the site began to be included

Original content is included in two categories: (1) after the audit included. After the so-called audit included, performance for the added display is in Baidu Weekly updates released after the release, (2) included in the day. The actual collection is displayed as the day date, which contains the contents of the second collection. Usually when the site is included in the second kind of case, it indicates that the site down right began to enter the recovery state.

2, domain instruction, home restore first

This command is the site down right to restore the most intuitive performance, the site down the right, this directive shows the home page results, some direct home in the results of the collection can not find, there are some results in the second page or the first five digits, and some in the farther position. There are two scenarios for the recovery of this directive: (1) The result of the instruction first page results in a phased recovery. The so-called phased, refers to the home page position with the passage of time, gradually to the first close; (2) The results of the instruction home page Leapfrog recovery. The so-called leapfrog, refers to the home page position will be from the second or second page after the other position, directly jump to the home page. As for the site to take what kind of recovery status, according to the site before penalty weights, the higher the original weight, the faster the recovery.

3, Long tail keyword began to appear ranking recovery

The reason for the long tail of the first page appears ranking recovery, because the long tail keyword from the relatively low competition, site optimization is also relatively easy to optimize, so its first induction down the right to restore. Here about ranking recovery, not the ranking rise, the reason for this, is because the site down the right, the site weight again, is gradually restored to the site before the weight, this time does not go beyond the original weight, so at this time the keyword is gradually approaching the position closer. And to get these keywords to upgrade, the site needs to go beyond the original weight.

4, the target keyword began to appear ranking recovery

With the long tail keyword ranking gradually restored, site content continues to increase, the chain continues to grow, the weight of the site has been gradually accumulated, the weight of the disappearance will gradually come back, the site down the right sometimes is not caused by the reduction, the chain is reduced, so the addition of the collection and outside the chain growth, will make the site weight increase higher At this point, the target keyword in the recovery rankings, but also on the original basis of the climb. At this stage, the site should grasp the key word ranking rise period, strengthen the content construction and chain construction, in order to achieve a rapid rise in rankings.

Generally, the site down right recovery is based on the above analysis, this analysis is based on the site down the right, the domain results exist in the home page phenomenon, if the site is down right, leading to the disappearance of the homepage, then, such problems will be more difficult to solve, the first site to ensure that the home page appears before you can conduct such problems analysis, and follow this step to recover each.