Analyze a few questions why the shirt net sales can be big

According to Iris data, fast-growing apparel fashion products, has become the first major category of online shopping goods. 2008 Online shopping users in the Internet to buy the most clothing shoes and hats, accounted for 64.9%, 2008 apparel online shopping has reached 17.2 billion yuan, growth rate of 127%. At the same time, in recent two years a large number of emerging clothing platform, so that apparel E-commerce has become a focus of attention, many traditional http://www.aliyun.com/zixun/aggregation/17490.html "> clothing brand has begun to explore, Or has begun the transformation of E-commerce, just finished in Beijing, the 2009 China Apparel Industry E-commerce Summit, so that all of the attention and expectations of apparel E-commerce heating up again.

According to statistics, large and small clothing E-commerce platform has reached thousands of, in the face of such a fiery market, can't help but a series of questions: Clothing online shopping market big enough? Can you accommodate so many e-commerce platforms? Clothing E-commerce is to take the standardization, or personalized road? How big is the growth space of clothing e-commerce brand? What are the specific operating modes of apparel e-business? What is the challenge of doing a good job in apparel electronic commerce? What competencies are needed to build? What are the future trends? How to go upstream, or the homeopathy?

Electronic commerce in a lot of traditional goods, but rely on a single product to bigger and stronger but only a handful, the shirt of network marketing is slowly moving towards a strong, the following we analyze a few questions why shirt net sales can be bigger:

Product positioning and selection, why is a male shirt, the author of the analysis that the men's shirts are now e-commerce and Internet development of one of the best products, from the point of view of the Internet target group, is now able to accept online trading is mainly concentrated after 75, and this part of the people have enough consumption capacity, And the demand for shirts is very large, Taobao's best selling is women's clothes, and men's shirts are the net sales of this trend to supplement and prove.

Second, the success of the price benchmark of shirts, from the current network of these shirts to analyze the large enterprises, are in between 80-300 yuan, a lot of time busy or to grasp the wrong clothes generally will accept the price and easy to buy, the price of the shirt positioning also determines the location of the shirt, This positioning is also a good addition to the 1th above.

Third, the brand benefits, in PPG get 50 million dollars of wind cast, its advertising everywhere, although the current Chinese netizens have a certain resistance and sensitivity to advertising, but the Chinese people's human nature determines whether the Chinese people are still in the Kong is the best example, the establishment of the brand also need to rely on consumers for the first time, the second , the third time even more consumption can be established, so the quality of shirts, services and other factors also determine the future of the shirt network service providers, the present author observation, 332 in service, quality above should be the highest price.

Four, regional positioning, the current PPG occupied Shanghai, Vancl occupied Beijing, 322 this up-and-comer captured Guangzhou, really have the world three points of feeling, Shanghai, Beijing, Guangzhou is China's three major cities, but also consumption awareness, the best consumption potential of the three cities, 332 more in Guangzhou White Horse wholesale market to spend a lot of money to establish physical stores, now China's logistics is still a developed, from large cities to distribute small and medium-sized cities, from the big cities to guide small and medium-sized cities, this development path should be the manufacturers need to consider is slowly resolved things.

Five, the rapid development of logistics has fostered the hotbed of e-commerce. Logistics and E-commerce have a very unpredictable relationship, is the development of logistics to cultivate e-commerce, or the development of E-commerce to train the logistics, we are no longer investigated here, we only take on the one hand, the development of logistics to cultivate a hotbed of e-commerce, shirt network sales of services have a large part of the service depends on logistics, According to the author observation, now logistics can talk about a handful of services, the current logistics can be delivered to the goods on time is very good, so I think, to talk about the brand of shirt network sales, logistics brand and service building is also to keep up, so now the shirt network service provider's brand building road is still a long way to go, Although the Internet, in the sales of two years to catch up with the traditional manufacturers, but you want people to remember you, you may need 20 years.