Anhui Webmaster Lectures Fourth: Six tips on the promotion and operation of Liwen website

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Anhui Internet Alliance (ahunion.org) recently organized the annual meeting of Anhui 08 Webmaster has achieved a successful success also mobilized the majority of Anhui webmaster enthusiasm. Due to time reasons ahead of the fourth issue of Anhui Webmaster Seminar has been successfully concluded today (2008.12.18) 14:30. This issue we have to the current well-known online production banner my net CEO Liwen, participate in Lectures group number: 47065533, the theme: the promotion and operation of the website. Because stationmaster's active participation 500 people's big group soon was full.

This lecture also in Anhui webmaster SNS above carried on the whole text live, many local stationmaster participated in the online watch:

Text Live Address: http://www.53w.net/space.php?uid=1&do=blog&id=10612

Liwen at 14:30 on time, he said: "I am very happy to communicate with you in the group, but also thank old K for this opportunity." Today, I have summed up some of the main exchanges and share with you. Everyone is to do the site, I also do the site, I just started doing 18 months or so, here are many than I do a lot of webmaster. I do my net WWW.55.LA now most stationmaster all know, this main I sum up the following six points.

Liwen then elaborated these six points in detail:

The 1th and most important thing is your "plan"! The first and foremost thing in the plan is how much you aim to do the corresponding plan, for example, my goal is to enter the world rankings of 5000 in the second year of 1 years to the 1W name. The second is executive power, executive force I would like to say that the point is that there are many people to do the station, it is impossible and the same as before you do a station, others will come. You have to do better than others now, do a lot better, people will come to see your station. Now found that a lot of people with part-time to do, not to say that part-time work is not good, but the execution of part-time job than full-time compared to the time and energy of less than a lot. Therefore, we suggest that if you want to do your station well, as your career to do, you choose to do full-time. I gave up my 6-year click Network IDC server space business, full-time operating my net.

2nd Promotion: 1, friendship links-speed up the key words included: Friendship link This is very important to the site, my friendship links are most of the money bought. I usually start to buy PR greater than 1, because I started with 0. Next I was 1, I went to buy 2, and so on and so on. I now PR to 6 18 months time. Chinaz.com and ADMIN5. 2, picture advertising-to enhance the image, which requires large-scale delivery to achieve results, at least 10 major stations to choose to put together, I just started in Chinaz New century tornado download new cloud download and other well-known old station at the same time start to launch. So we often on the station have seen my banner, the first station you may not go to point, but see the fifth, you will go to a point to see what it is

3rd. Communication and user communication-a man without communication is like a frog in a tunnel. For example: Call your top 100 members and keep in touch with your loyal visitors every month. And everyone is in the cold computer before the Internet, on a B C station visitors are on, suddenly a station to the caller, visitors will feel the attention. You can get feedback on the quality of your site, mistakes. The visitor will take more time to see a station, because the webmaster gave him a call to collect his views on the site.

4th: Improve the site's user experience-for example: search. This is what I recently discovered, I pull out the image of the production volume every day to 15,000 or so has been stopped in the past. We have recently on the site search, so that users can quickly search for the banner picture. In the week after the search, the number of pictures generated increased to more than 20,000. Another example: advertising-advertising do not use floating, not banners full station, in fact, now many big stations have done very well, the front of someone, we can imitate. We can look at my net actually we are also imitate other stations how to put ads on a look, will not feel disgusted, to the ads and your content separate, do not mislead users to point to your ads, unless you are in the garbage station. The visitor is very simple, enters a station often is cheated the advertisement, obtains is not what they want, or is looking for for a long time cannot find what they want, they will soon leave your website.

5th: Activities + Small gifts-often on the site to engage in activities, such as we often and QQ company in the forum to engage in T-building activities, lottery and so on. Forum popularity at that stage on the Hu Shen, coupled with the regular gift of small gifts, users visit a forum has gift B forum did not, over time, the user began to give a forum for most of it.

6th: About Imitation-just on the group on the time just had a friend sent a, I imitated XXXX made a XXXX station. Imitation also has beyond, such as taobao.com beyond the ebay, but we did not think beyond the former Ma's sad experience, how the ebay crackdown. Everyone's situation is different, can not imitate as far as possible, but there is a kind of imitation can be recommended for everyone to see. 55.LA domain name selection. La sake arjunolic do 51.la everybody already can remember Arjunolic 51. LA, and we have a common group of users: stationmaster. For example, if I do leisure, I will not choose. La because I have a 520.la in my hand. Recent statistics are very hot cnzz.com 51.LA came out a lot of such as the dimensions of the push can also just come out of the tongji.la then I have to do the statistics, I will use the ip.la I kept for a long time and above the same reason

Finally, and you say, if you are doing content site friends, please pay attention to your IP volume and the rate of conversion rates, not necessarily the large amount of IP will be able to charge a lot of advertising fees and membership fees. This is me

From doing me a dragnet 55. In LA.

Let's go to the question and answer session

Q: I want to be a health net, is the enterprise to do, then the station sign need to register? Is it necessary to register? What are the requirements for registration, health nets three words can be registered?

A: To provide you with the information is that I was just doing the time to register the trademark, because our investment is 5 million can not be promoted after the trademark is registered to change, which will waste a lot of

Promotion costs, because the registered trademark fees are at most 1200, traditional enterprises need to protect the brand, unless you do not position yourself as a brand.

Q: How does the navigation station increase the user's viscosity?

A: I did not successfully do the navigation station, so can only provide my ideas: imitation hao123.com is to increase the viscosity of

Q: Consumer Web site How to make people willing to pay, like 55.la such a site, how to let users, willing to recharge

A: Do what users want, I just said conversion rate, you must have a trial or free to let users to use. Wait until the user's habit has formed, will naturally have the user to be willing to pay for your service.

Q: How to develop their own web site into a brand, is just open advertising to do publicity when the form of branding, or focus on the experience of the station

Answer: 1. Do the station 2 first.

Q: I'm an amateur, site content is about anti-virus, the goal is not to provide all kinds of anti-virus anti-virus security articles, just want to bring all the new computer security knowledge technology, no longer so afraid of the virus, so the site has turned a lot of practical simple, must grasp the security knowledge, there are a lot of their own or netizens original , of course, because it is a hobby, so the original article is limited, but also adhere to publish a few ads a week is not much, content should also be closely linked with the subject

But traffic is always on the go, I really don't know what's the problem

A: What you do is concerned about the contents of the virus, there is a need for people to see, 360 guards have done this thing well, you want to flow up, suggest more and some technology sites to exchange links and advertising positions.

Q: Do you have access to mobile phone payment, 55.la will be integrated, this can make a big contribution to user payment?

A: integration is in order to improve the user experience. , but not integrated payment, is integrated SMS. Pay attention to the mobile phone is a user complaints, very troublesome.

At the same time, Liwen as an Eric expert to show everyone his own column: http://column.iresearch.cn/u/cailiwen/the size of a person's achievement depends largely on his opponent

Finally, we carried out the operation of the site introduction: I pull the net (www.55.la) is China's largest free picture production platform, the site since its inception in September 2007, the company with advanced and excellent technical team, happy online user product experience, a powerful online production platform to " will be typing will do beautiful picture "for the service concept, become the most exuberant network of Chinese online production platform!" Now for the Hangzhou Ali Technology, Discuz sing, Tencent QQ and other companies to cooperate to provide online image production Services!

Final Summary: The lecture was very successful, Liwen with a clear six points outlined the site's promotion and operation of the relevant practices, especially the most important 1th plan work, has been widely recognized by everyone, and seize the interactive Link limited time and Liwen for communication and communication, the scene was once very hot. Next we invited the domestic well-known promotion experts mouchangqing to give lectures are interested webmaster can participate in the interaction, but if it is to send ad on the exemption, thank you for your support next see.