Any unnatural behavior can cause the site to be labeled as overly optimized

Abstract: The status of the SEO is very dangerous. In fact, just to know some information about the side corner of the site began to put into practice people can easily lead to catastrophe, the problem is very likely to cause excessive optimization. Search engines to determine rankings to

The state of a smattering of SEO is dangerous. In fact, just to know some information on the side of the corner of the site began to put into practice people can easily lead to catastrophe, the problem is very likely to cause "over optimization."

Search engines focus on a large number of signals to determine rankings and detect spam, and check the site to see if there is an excessive optimization, and the results are ranked, such as reducing the ranking of overly optimized sites.

Any unnatural behavior can cause the site to be labeled as overly optimized. Here are a few examples:

Site pages have duplicate page titles and H1 content. If the subheading on the page also uses duplicate keywords, or if all internal links to the page use the same anchor text as the page title, it can easily be considered an excessive optimization. Although the scale is different, this is very similar to the method of keyword stuffing in early optimization. In general, people do not have the means to write content is natural, which is very inappropriate for users, search engine reviewers and search engine algorithms.

The site has too much content unrelated to the inner chain. For example, many publishers know the value of linking to the most important pages from other pages in the site. You can also link to the 10 most important pages of the site from almost all pages. But if you have more than one cross link (even if you already have 25), it's really risky to go on.

Make pages for SEO only, not based on user experience. Just understand the value of the key words also know the long tail of keywords are very easy to do. They will release a lot of text content that users don't even want to see, and if they do, they will quickly ignore it. Because these text content does not want to give the user to look, so often can write very bad, and full of keywords and a lot of inner chain. Sometimes the content looks like the publisher deliberately makes the text difficult to read. For example, a text block with 25 lines in a paragraph is not for the user to see.

Be careful when optimizing the page. Doing too much for one or a specific set of keywords may not outweigh the gains. Let the content of those pages focus more on the user and the optimization of the transformation. You may find that this is the best SEO practice.

Also, be careful when you give writers/editors SEO training. Many writers have a good desire to insert too many keywords into the article, but this is bad for the general reader. Write good content and don't give writers/editors too many SEO tasks. You don't know how they'll fit in.

Give them the title of the article you expect, tell them the topics and sub-topics you want to use, and then let them write. This will make it easier for you.

Original Author: Eric Enge