Based on the habits of search engine spiders to structure the entire site optimization

Abstract: Search engine optimization work is divided into stations, outside the station, we all know that the station is good, outside the station or if not, SEO work will not go on. We know that search engines are software programs that have both strengths and weaknesses. As SEO, run the entire website

Search engine optimization work is divided into stations, outside the station, we all know that the station is good, outside the station or if not, SEO work will not be able to go on. We know that search engines are software programs that have both strengths and weaknesses. As SEO, operating the entire site must adjust the entire site's streamlined structure, so that search engine spiders easier to start, reduce the search engine work difficult, if we can do this, then we will be a big step away from SEO success. So in-station optimization system sometimes is not what we think so simple, get a few on OK, we have to according to search engine spider habits to structure the entire site optimization, this article we focus to talk about the optimization of the station.

First, establish a friendly link structure

How to build a friendly link structure, first of all, we need to understand that the search engine links to those things are not easy to parse, that is more difficult to understand, I roughly to classify.

1.Javascript Scripting Links

2.flash and other Links

3.PowerPoint and PDF File links

4.robots.txt Shielding Links

5.frame Frame Structure Links

6. Links to Pictures

The above six points is the search engine spiders difficult to identify, that is, search engines do not know the contents of the inside, if you set up the entire site is some flash video and some pictures of the combination of no text, spiders are simply not see, crawling up also has a certain degree of difficulty, but although if, We are in the production of web pages is unavoidable, such as we design the site because of the industry restrictions, such as: KTV, hotels, bars, and other industries of the site, because the most beautiful site to have to put some flash video, then this time how do we do?

1. Set up Sitemap.xml website map, add the following robots.txt file

Sitemap:http://www.88salon.org/sitemap.xml

Such a generation of code, so that search engine spiders will follow your site map crawling.

2. Remember to robots.txt inside the shield with "?" Dynamic pages, as shown in figure:

Writing: Disallow:/*?*

This can be a perfect solution to our website on search engine spiders crawl difficulty, and search engines also suggest you create Sitemap.xml site map. So the search engine saves a lot of work efficiency.

Second, good information architecture, and flat structure website

1. Create the best information architecture

As for the information architecture, it is difficult for us to understand, here is a simple example of "my home refrigerator." When I did not take my wife, I was in a mess of the refrigerator things, opened, there are a variety of fruits, vegetables, eggs, seasonings, beverages and so on. Then I'm looking for a can of drinks.

Later, after I married my wife, my fridge was different, opening the fridge. The first layer is to put a variety of beverages, the second layer is put a variety of fruits, the third layer is put a variety of vegetables. So when I want to drink, I do not open the fridge, the first reaction to know that the drink is on the top.

This is the information architecture, that is, one of our website to have a clear home page, column pages, click on the page to go inside there are articles page. And it's all well documented, like when I open an animal website that has pets, wild, amphibious, and lactating, and then archives it well, which is the best information architecture site.

2. Flat structure or depth structure

As shown in the figure, why the search engine to promote flat structure, because the flat structure only need to use a minimum number of clicks to reach the destination, and the depth of the structure will be multiple clicks to achieve. This makes search engine spiders more difficult to reach the destination, more importantly, if users want to click 4-5 times to reach the destination, it is easy to increase the bounce rate, so the search engine to encourage the webmaster to create a flat structure of the reasons.

Third, static and normalization of ULR

ULR static This, a lot of people have already known, not too much long-winded and introduction, the Internet everywhere there are a large number of article introduction and explanation here on the simple to explain and focus on the two-level column URL optimization and standardization of the description, the following simple induction points.

1.URL as short as possible.

2.URL as far as possible static settings

3.URL If the Chinese is too long, you can choose English

Two level column configuration:

1. Such as news section page can be used/xinwen, or English/news

2. If 1, in English or Chinese name, but if too long, for example, the Company Profile Section page, try not to use/gongsijianjie, so it seems too long, in addition to the main URL, you can write/jianjie, so to avoid.

3. Do not distinguish between size, such as news page/news, do not write/news, this is not necessary.

4. Contains multiple words meaning can be separated by "-", such as Zac Blog: http://www.seozac.com/ppc/keyword-mcdelivery/

5. Do not add irrelevant data

Four, site 3 element settings

If you have read the "SEO art" This book, you should know, when the 72 famous SEO experts in the voting algorithm most important, the unanimous view that the title is the most important factors affecting the ranking of the site, so that the title expression is very important, we will focus on the next.

1. Put the keyword on the title tag

This is no doubt, we all understand, but there are some webmaster hesitate, they appear such a problem, that is to say, in the end to the company's brand words in front or put the key words in front. On this issue, first of all to analyze, your focus is the company's brand-centric or SEO benefits as the center. This depends on your business choice.

Then the length of the title suggested within 70 words, because the search engine to the title of the 65 characters after the weight drop is very low, and the title is much less conducive to the development of SEO, moderate on the good.

2. Keyword selection

The number of this keyword to see your site this development, if it is a small enterprise site, put 3-5 of the same, if the flow site, or later development of larger, you can send some, can refer to Webmaster Tools optimization recommendations.

3. Descriptions of descriptions

Search engines have stated that they are not responsible for the rankings, so don't keep piling up a lot of keywords in the description, which is simply 1 short of appealing. This is important when your site is optimized to the home page, description may affect a large percentage of clicks. So how do you write that description?

Here are 5 reference principles to describe

A. To be honest: this is important, and an honest description is the easiest to attract.

B. Simple and clear: Webmaster tools to optimize the guide recommended not more than 200 words.

C. A copy of the level: to write a dynamic, you can refer to those famous, or well-known sites.

D. Analysis of the user's heart: As a user, for analysis.

F. Contains a certain keyword: search engine will give the keyword contained in bold display, more easily produce clicks.

Summary: A good website architecture, can assume the rank of SEO, we not only want to let users interested in our site, we also need to let search engine spiders interested in, only let search engine spiders interested in, can often patronize our site, to include our site, so that our site can enhance exposure rate.