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When you give some new friends seo advice, how often refers to the site's internal chain construction, especially now this content for the emperor's era, the content of the site's richness and importance to a certain extent, the weight of the site is an important indicator, of course, the future may also occupy a greater proportion. However, there are many friends will hold a skeptical attitude, but today came to the friends of the several solutions.
The site inside the chain did, but did not work, but how do you think?
The answer to this question is quite simple, if you can understand the quality of a chain is different, bring the keyword ranking of the site to the benefit of a lot of different this reason, you can quickly understand why your inner chain does not seem to work.
But also said before, site optimization analysis of the site needs to be separated into a page to treat, but also need to treat as a whole. Split the site into pages, each page links to other pages, which is equivalent to an external link to the page, this external link can play a large extent, will depend on the weight of the page to export the link (of course, there are two pages of dependencies between these factors). General website, the weight of a single page in the site depends on the main factors such as: first, the overall weight of the site; second, the page content importance; third, the distance from the homepage of the site. The higher the overall weight of the site, the higher the weight of the single page, the higher the importance of the page content, the higher the weight of the single page; the shorter the distance from the page, the higher the weight of the single page.
Why does our inner chain do something but see no effect? The reason is very obvious, our site's internal link to give the weight has not been able to cause "qualitative change", the so-called qualitative changes, is the site is pointed to the page (perhaps the homepage, may be the column page, but also may be other content pages) The weight of a more obvious variation, Specific change is, the page's keyword rankings appear more obvious rise action.
The site has done within the chain, the collection has declined, but how do you think?
To answer this question may require us to understand a truth, we commonly called the site of the collection, refers to site out of the number of sites, this number, refers to our site these pages can be indexed by Baidu, a very simple performance, accurate search of the title of this page, can be displayed. But, many times our website Baidu index quantity to be bigger than Baidu's site value.
The ability to be shown will depend largely on whether or not you beat your competitors. As we all know, the same content of the page, everywhere on the network, there is always a part of the content will be displayed, and the rest will only be unknown to stay in the index database of Baidu, is displayed, is defeated in the index database of those pages. In other words, only defeated with your page contains the same content (Baidu thought) of the other pages, in the Baidu Index database to occupy a favorable ranking, can let you increase the collection. About the weight of a single page, see the previous question and answer, but here is no longer repeat.
The site has done within the chain, included instead of falling, this is why? This just proves that the site to do within the chain is effective, is because of the chain, divided the page part of the weight, which led to your page in the Baidu Index database of the weight of the lower ranking, by other competitors to catch up with, so as to be included in the decline.
When our website is a "newborn", we did not do more SEO work, or our site optimization effect has not been more obvious to enhance the weight of our site, we do not need to do the chain? If you think you can quickly increase the weight of your site (by doing content by doing outside the chain through the flow), then the site's internal links will not be too much impact on your site included, and if your site content is more, so you can save you to update the internal links of these pages. If you feel that your site weight to improve the relatively slow, then do not do internal links in order to increase the number of sites can bring you additional traffic, also may not be.
What can we think of with these two examples?
If my site has enough quality content, the construction of internal links can make my site a number of pages of the weight of a substantial increase, which for our site SEO work can be said to have a great benefit. Do you think this is right? Then in this Baidu for external links included in a very strict control, we should not focus more attention on the quality of the site content of the construction up? I do not know if you remember the previous period of time Baidu hosted Baidu Webmaster platform high-end SEO Club first salon activities, in the Baidu Webmaster platform announced activities to organize and share, Baidu Lee has specifically mentioned about the Baidu Internet ecological Project Some introduction, which specifically mentioned " The flow of the Internet to the real content of the site, the resources of the site to give a good treatment, to a keyword, to the Internet the best best resources to match out. "This paragraph, can give us a lot of thinking, very likely, Baidu 2013 years of update, and this Internet ecological project related."
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