Caiking Diagnostic Report: One hour for the real estate website.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Home good, I am caiking, oneself to "to create a network service brand as the goal, to the most perfect user experience for the idea of" as the goal; Content for the king, the chain for the emperor, the chain for Imperial Concubine, code for the general, the key words for the prime Minister, the structure of the city, updated for the Prince "as the work of the core, struggling in the network trajectory." Today Caiking went to an old friend opened the network company turned, with one hours to do a simple report, of course, SEO is still poor many did not do, many SEO experts may find that I said that the site has a lot of mistakes, but this report I am in combination with the actual situation of the company to do, So I want to tell you that SEO is not the same for each site, we have the courage to analyze the site, summary and analysis of the site, so that they are also good. Today, I combined the actual situation of the site for the following analysis (content has links, if webmaster network does not agree to the link please help me delete, thank you!)

First, on the writing analysis: (because the second generation of search engine is very focused on the content, here also to mention the case below, please combine the actual modification)

1, the article title, accurate concise goal clear.

Look at the web is not a book, reading is in the empty time when nothing to do when the time to taste, look at the site people will not be a little bit to read, and the authority of the site has not been played before, more difficult to compete for users, so our title must be written accurate concise goal. The title must attract the reader in a matter of seconds, telling the reader what you are going to say, not being secretive about the title, and sometimes, in order to add to the attraction, be able to mysteriously or exaggerate it appropriately and kindly.

To "raise interest rates or into the property market regulation of the proposed" as an example, raise interest rates, what interest rate, which bank interest rate, the article saw a half-day in the last a simple band, after reading very sad, the article said what? What is the effect of interest rate hike on property?

2, many sections, the form should be clear, the focus should be prominent.

A large piece of text is easy to make people dizzy, which will make the reader's eyes very tired, resulting in a sense of boredom. It is best to use the form of small headings, simple and clear, fully absorb the reader's attention.

Take http://jx.96zfw.com/information/ReadInfo.aspx?id=19841 as an example, the individual feels the focal point is outstanding, won't let eyeball very tired.

3. Do not use empty words frequently

An article appeared in 4-6 "official said, show the relevant person to prove" and so on, so that people feel that you did not investigate, the authenticity is not very good.

4, use the small title, the fraction attracts the user

The writing of the Web page should be very clear, the logical structure must be clear, the way to list small headings, can attract readers.

Second, Link:

1, Friendship Links: All expired, we are now the site to change jx.96zfw.com or hz.96zfw.com;

2, the site chain: The use of tree-shaped structure,

Home page to the inside of the control within 3-5 times, not too long, too long will affect the inclusion.

3, outside the chain construction:

1 The first category of high-quality links from the classification directory. such as hao123 (to charge), 35dir.com and other categories of such categories, to find ways to land.

2 The second type of high-quality links is a news class site. For example, Jiaxing online, Zhejiang Online (to charge), but there are resources can be much cheaper.

3 The third type of high-quality links from the authoritative site of the business links. With the authority of Jiaxing for example, Jiaxing online, 19 floor, and other related industry real estate station exchange, increase relevance.

Iii. accessing data and how to modify it

1, from the Data key data analysis:

A, most of the keywords point to second-hand, a new house in a specific introduction page, which means that the two pages can be optimized to improve relevance, authority, readability, such as in the http://jx.96zfw.com/house/SecondHouse/ secondinfo.aspx?sid=sh100917000052, we want to add a search box, because your information is not very complete, we can guide users into the second-hand housing, new house page, so that when the user is not satisfied with your page, increase the depth of the viewer, Enhance readability, this is the second generation search engine compare fancy of an index.

B, decorate the page's browsing volume is very big, I suggest can write some decoration experience, next jiaxing definitely to enter a big decoration period, last year, a large number of house sales. (If manpower is not enough, can be collected artificially simple modification)

C, introduction of developers, the real estate supermarket did not develop this piece, we introduced the introduction of developers, and developers to their property summary, aspects of user search, improve user experience.

Four, from the search engine included analysis:

A, "2010 Jiaxing really like the village" in the Baidu came in, to the wrong page, I feel is right, but there is no refinement, enter this page (http://jx.96zfw.com/house/HouseExpired.aspx)

This text box should have the text "2010 Jiaxing really like the village" or add "you can see the listing information about" 2010 Jiaxing true as the village "through the following search function.

B, the collection is not enough, it is recommended to collect a large number of etymology information, increase the amount included, this time, especially the two-level domain name of the site, the need for a large number of information (listings, information, pictures, etc.)

C, some page title description is inaccurate, for example, the "wall brick computer" described in the tool page is "Jiaxing real estate, wall tile price, wall tile brand, wall brick design, wall brick use-China to find a home network", this is wrong, you write here is a tool, not to write wall bricks. Note: The title description is to be based on the content of the written, not disorderly writing.

Iv. website content (non-consultation) analysis:

1, "Bibi look" This function is very good, I suggest adding huxing comparison, for example huxing A, 3 Room 2 Hall 2 Wei area 123 Square, such people can clearly calculate I want to buy this type A to spend how much money; above can do a navigation to guide the user to enter the mortgage tool, fully let the user see, to you this is to help him solve the problem.

Webmaster because you and wonderful!

Cai@seo