CFO: Let business grow with control

The chief financial officer must grasp the key to help companies achieve a balance between high-growth business strategies and sound financial strategies, and to pursue effective risk management while pursuing economic benefits-our correspondent Zhao if you still think of the CFO as a "Chief accountant", then you are out.　　Once viewed as a position only concerned with corporate accounts, billing and tax-related duties, it is now increasingly considered to be as important as the CEO-the common helm of the business. In the "2009 China CFO's most trusted hundred service organization selection" event held this year by the chief financial Officer, SAP, the global business software solutions provider, includes "China's CFO's most trusted ERP system", "China's CFO's most trusted comprehensive budget management system" and "　　China's CFO, the most trusted enterprise performance management services, and other three awards, "new think-tank" on the CFO in the new historical period of change and transformation, the SAP related managers interviewed.　　CFO into the 3.0 era "new think tank": SAP in the report repeatedly mentions the concept of CFO3.0, please describe the characteristics of CFO3.0 and the challenges we face? SAP: The concept of "CFO3.0" is not our first move, and we would like to use this to emphasize that the CFO transition is accelerating and getting faster. During the CFO1.0 period, the CFO managed only the core financial processes within the company and the enterprise; CFO2.0 makes it easier for the CFO to strike a balance between strategy and execution and may also involve a subset of GRC (corporate governance, risk control and compliance) products and solutions , and CFO3.0 era, is to let the CFO in the real sense to become CEO of the excellent strategic consultant.　　Doing so will enable the company to improve its performance and performance faster and enable the company to quickly move into a new area of opportunity. "New Think tank": global competition, market integration, changes in suppliers and customer demand changes are the challenges facing enterprises today, emerging trends are restructuring the business environment, the enterprise must take new measures to deal with. Today, many businesses have shifted from overly centralized and process-driven work patterns to building business networks to accommodate conventional pressures from different sources.　　How does SAP look at such changes and challenges, and how does the CFO respond to new demands in the current era? SAP: With the progress of globalization, the development of information technology and the change of new economic situation, CFO's duty is facing the change and transformation. At the same time, with the "China Sarbanes-Oxley Act", "the basic norms of enterprise internal Control" (C-sox) promulgation and promotion, in the assurance of enterprise sales performance indicators, how to strengthen the internal strength, improve the enterprise management mechanism, improve control and risk management level is also the trend of enterprise development. Therefore, in the protection of accounting and financial revenue and expenditure day-to-day managementAnd so on, under the premise that the basic status of traditional duty is unchanged developing and aggravating the chief financial officer's role at the corporate strategic level will be a future trend for the CFO to develop, and the CFO must focus on helping the business balance between a high-growth business strategy and a sound financial strategy, while pursuing economic benefits Effective risk management.　　In this process, SAP also played a positive role in promoting. How does the CFO respond to the transformation challenge "new think tank": How does the CFO play its role in the transition to further enhance leadership?　　How does SAP help China's CFO to play a strategic role in the transition and to promote business in the new economic situation to seek greater development? SAP: Over the past two years, we've seen some big shifts in corporate finance, and the role or role of the CFO as a company is evolving and changing.　　In the past, the CFO was seen more as a billing officer in the company, more concerned with the company's accounts, billing, and related tax matters, but now we are increasingly looking to the CFO as being as important as the CEO-the common helm of the enterprise.　　Now the internal and external environment of the enterprise and the company is changing very much, the Enterprise Manager must see the change in a real time way, this is the place where the CFO has very advantage.　　CFOs will be more concerned with how to help companies improve their performance and performance, and how they can better advise the CEO and the Board on mergers and acquisitions and even strategic issues. To make a real transition, the CFO has the ability to adapt to future changes: Strategic agility: Today's business environment has become increasingly unreasonable, and a simple mistake or delay in implementing a strategy or tracking an opportunity can have serious consequences.　　To this end, the CEO and CFO of the company must be alert to threats and opportunities that may arise at any time, adjust their strategies and respond quickly to new situations. Business model Innovation: The company's top leadership is not only responsible for developing and launching new products and services, but also for deploying innovative business processes and patterns.　　In addition, they have the responsibility to carry out the performance management plan throughout the company, assume the role of change spokesperson. SAP wants to make it possible for businesses or organizations to do a good job of leveraging their data, the good processes that have been developed, and the good models that have been established to adapt to this changing environment, enable businesses to quickly seize opportunities and be aware of some of the risks that they face in their operations, And the risk can be well controlled and managed.　　SAP's efforts, as well as the various products and solutions provided by SAP, will enable Chinese companies to better capture the opportunities offered by today's transition environment and achieve eventual profitability. "New Think tank": This year's C-sox rules have been introduced, which is very challenging for Chinese enterprises,What does sap think of this? Sap:4 Month 26th, the five ministries again issued the guidance on internal control, that is, we commonly known as the "C-sox." Compliance and risk management have been the focus of SAP efforts. We are helping Chinese enterprises to meet the new C-sox requirements. Whether it is China's C-sox or International Sox, compliance is the enterprise must do, but not only to compliance, but also have to have the risk of control, to have the company's governance, therefore, GRC (corporate governance, risk control and compliance) is the real sense of enterprise performance management core.　　We need to enable our customers to fully understand all the risks and opportunities so that they can make very good decisions, which has been an important part of SAP's strategy. Risks involve a wide range of risks, including financial risks, operational risks, strategic risks, and environmental risks.　　As a corporate CFO, can not only see the problem of compliance, but more to have a holistic perspective to see all the risks, only in this way, the relevant risk control and the enterprise's own operating system. "New Think tank": The Problem of the CFO transformation, not only the CFO problem, but all the management of enterprises are faced with the promotion of leadership issues.　　To have such a strategic mindset and vision, how does SAP help businesses cope with challenges? SAP:SAP's technology enables companies to make decisions by enabling them to use information internally and externally. This information can be used in a wide range of areas, including all relevant personnel within the enterprise, as well as all relevant communities outside the enterprise. Information itself can be provided in a very fast and reliable way to the various parties in the ecosystem, so that enterprises can combine the information of various industries or departments to make decisions, not just the upper level of the enterprise decision-making.　　The CFO is the key role that these transformations can truly achieve. In the process of the CFO transformation, there are actually two pillars that we should pay attention to: the first is the availability of data, for the entire ecosystem, how to use the various existing data, regardless of these data is the Enterprise preset type (premise), on-demand with the selection (On-demand)　　or mobile application type (On-device), how to enable them to be well used by various departments of the enterprise, the second pillar is how to develop the enterprise's ability to run this application. The CFO has to have a future perspective. The new think tank: The CFO should play the role of "the spokesperson for Change", the key of the transformation is to pay attention to the current demand, while also actively foresee the future.　　What does SAP think about the future, including business and strategic co-ordination? SAP:CFO3.0 's concept applies not only to the CFO's transformation, but to the future development of SAP's technology, which means that sapTechnology actually covers a lot of aspects, such as from optimizing the core process to the data transformation, of course, the data transformation involves financial data, human resources and other systems to business intelligence, is a comprehensive technology development route. Our technology is to enable a wider range of users to obtain more information and knowledge, so that users and customers can make full use of their information to make the appropriate business decisions. The information itself should be very reliable information, and it should be executable, and be able to be available to the right users at the right and proper time.　　So, this is what we call SAP's enterprise preset type, on-demand with selection, mobile applications through our memory computing platform to help enterprises achieve a comprehensive transformation. In the past years, we have been proud that we are always closely linked with customers, let customers develop and grow with us, so when it comes to the transformation of enterprises, more still want to see the whole enterprise Network transformation or Business network transformation, not only in the company or enterprise internal transformation, It involves the transformation of the entire business environment in which the business environment or business network takes into account the company's suppliers, or its customers, or suppliers.　　Only by achieving the transformation of all major environments can the relevant departments or personnel in all networks be competitive. As for how SAP can help these enterprises achieve these transformations, we actually have a product or a solution called BTC (Business Transformation Consulting Business transformation Consultant). Such a consulting service is provided to our customers, and we always work with our customers to help them achieve their own transformation.　　Only in this way can you see how a company's specific CFO is being transformed, and the advice and solutions we offer can help customers achieve their transformational goals.　　"New think tank": through SAP and many customers of the CFO contact, in the process of following the enterprise internal control, the current CFO's feelings and role transition status? SAP: In terms of risk control, we can see different reactions, some people feel that it is some extra work that is imposed on them, but they have to follow the compliance so they have to do it. We also found that the really good CFO, use this opportunity to sort out your financial-related work, and the best CFO will also take the entire compliance and risk controls not just as a matter of compliance, but as a competitive enterprise core, or as a business opportunity,　　A thing that forms a difference with another enterprise. Now C-sox is only suitable for a limited number of Chinese enterprises, in fact, as Chinese enterprises, we would like to see the Chinese enterprises can really sense the GRC solution that we are talking about, as the enterprise to achieve controlled growth is a very critical factor. The so-called "controlled growth"That is to develop their own business, but also to their own environment and risk has a good control, not to say that the business of the enterprise as a roller coaster like a drastic change."　　Chinese companies should all be able to develop "controlled growth", and SAP offers the platform to make it possible for companies to grow in control. When it comes to "control", it includes controls on various business risks, including risk control in market access, and control of environmental risks, as well as control of sustainable growth.　　As a customer, their business can help achieve controlled growth if they are able to take full advantage of the experience gained by SOX compliance and further develop it. In addition, many SAP customers have adopted the "triple Bottom line" of the annual report, that is, in addition to disclosing relevant financial data, but also to disclose social, economic, environmental information, this can make the enterprise become different. The advantage of this is that the company's stakeholders can feel the leadership of the enterprise.