Chen Yuliang: Rookie of the four major search engines of the "most"

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According to their own operation of the four major search engine promotion summed up some experience, I hope to help. The article refers to the four major search engines: Baidu, Search, Sogou and Youdao.

One of the first things to do--budget

Whatever you do to promote your business, always remember that the first thing you have to do is set up a daily budget for your promotional business. This simple step can save a lot of unnecessary hassle. Do not end up advertising revenue less than advertising costs.

Two keywords the highest price search engine--Baidu

This is not to doubt when hundreds of degrees. As the boss of the domestic search engine, its appetite is certainly very big. If you want your ad to get a normal presentation, your price for each keyword cannot be less than 0.6 yuan. Baidu will talk to you clearly when you set the price for your keyword. Search and Sogou keyword the lowest price is 0.3 yuan. and Youdao keyword The lowest price can be 0.1 yuan. But if you want to get NetEase Mailbox promotion service to the minimum price set at 0.3 yuan.

Three most cunning search engine--Sogou

The first time the author of the operation to promote the dog after eating this dumb bar borrow. Sogou's keyword bidding model is different from the other three search engines. Sogou in the keyword bidding mode has an intelligent bidding mode, and Sogou keyword default bidding mode is this intelligent bidding mode. If you do not change after the keyword audit passed, the system will automatically adjust your keyword price According to this intelligent bidding mode. In other words, when someone competes with you for a keyword, the system keeps raising bids based on the keyword's competitive environment. This will greatly improve your promotional costs. When the author set up a bid for a stock-related keyword because he didn't notice it, the original bid for 0.4 yuan became 10.5 yuan in 10 minutes. 100 clicks cost 1000 yuan, but not a single customer. However, on the December 5, 2011 Sogou New Sunrise System, this intelligent bidding mode was canceled, counted as a conscience found it.

The four most painful search engines--Youdao

Imagine: If you have 2000 ads on hand, and then let you go one by one, and in the middle of the advertising description to be split into two sentences each place, you will not collapse in an instant? In the four major search engines, beginnings the only one does not upload a large number of advertising features, which means that you have to put a piece of your ads. and Youdao two ads describing the location are required to fill out, each advertising description of the word also to control in 18 Chinese characters (26 characters) within. If your advertisement is very long, this will cause a lot of inconvenience to you. The author of more than 2000 ads on hand, the other three search engines in two days or three days can be put out, and the way the author spent 10 days full time. Being extremely inefficient and exhausting.

Five data update fastest search engine-Sogou

The amount of advertising that a search engine displays per minute is very large. When you want to manage a lot of ads, the speed of data updates becomes very important. The faster the data is updated, the more accurate your ad optimization will be.

Six data updates slowest search engine-search

There are the fastest of course there are the slowest, four search engines when the number of searches is the slowest, the daily data statistics results can only be obtained after 10 o'clock the next day. The only real-time data you can see on the day is how much money you spend today. And this data is updated in hours. If you don't set a budget, it's likely that your account will spend all of your money on that day and you won't get any ad revenue. But the search has also been slowly adjusting, which has real-time data update this piece.

Seven finally briefly summed up the advantages of the four major search engines, so that everyone in doing search engine promotion to make better choices.

The biggest advantage of 100 degrees is the near-monopoly search market.

2 Sogou's biggest advantage is sogou Pinyin Input method and Sogou browser

3 Search the biggest advantage is its strong behind the QQ users, I really envy Tencent has such a good money machine AH

4 Youdao The biggest advantage is NetEase mailbox and price, this you understand.

Hello eight suo wrote so much, hope to be helpful to everybody, the article if have what wrong place welcome everybody to correct.