China Unicom Shenzhou: The main target of operator App Store is not profit

"TechWeb Report" October 22 News, China Unicom (600050, share bar) application Store Operation Center deputy general Manager Shenzhou recently in the media interview, said the operator's App Store is not for profit, but for the service of large network traffic. At present, the number of registered users in the Unicom App Store is 20 million, but it does not exclude the access of users and unregistered users.

Shenzhou believes that China Mobile application development is entering the golden phase, this year is an explosion point, the development rate will be very fast. As an application store operated by operators, China Unicom store will support the industry chain, including application promotion, application developer activities, etc. But related to the application of the follow-up upgrade, Unicom holding the WCDMA license will be a better guarantee, unicom may be for ordinary users to promote the application of active degree, and jointly expand the entire mobile application industry.

According to the introduction, the current China Unicom application store number of users reached 20 million, the application of the aggregate amount of about 560,000, the average user's traffic has also been greatly improved. But data show a slowdown in new user growth since March this year. Shenzhou said that the new user is not slow, before the Unicom mobile phone number to do the calculation, and now does not exclude users and unregistered users of the access.

Opening up has always been the main topic of the move, Shenzhou revealed that China Unicom should be open from the "Wo +" open system released late last year. For the Wo store, its positioning lies in several points: one is the application of aggregation, the second is the convergence of channels, the third is the ability to open, China Unicom will be a number of its own high-quality, special services open to partners, including the acquisition of code numbers, operators to run sales fees, application development SDK and many other fields.

At present, the homogeneity of the domestic application store competition is serious, and for operators, its differentiated competitive advantage where? Shenzhou that the application store should have a clear positioning first, and the operator's App Store is not for profit, but for the service of large network traffic. "The difference between China Unicom's App Store is to meet the user 80% Basic application needs, the user's mobile phone on the phone to solve the matter." As for some of the higher requirements, you can go back to the Third-party App Store. ”

The view is that browsers are becoming the latest competitor for apps. Shenzhou that the threat from the app store from browsers is not now significant, at least 2 years before there will be a more obvious trend. Because, for now, the browser experience does not form an efficient, direct effect, the application is just the opposite. (Chuck)