Competition for users to rob the market virtual operators to launch the number booking

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Donews May 15 News (reporter Qinye Yan) May, the virtual operators have been brewing for several months began to enter a large-scale release number, booking season.

May 4, Hangzhou "Phone World" officially sold 170th yards, become the country's first official sales of virtual operators. May 9 Share online launch of its virtual carrier brand, May 12 Ali communication number, Di-Tong, the virtual operator di number. At the end of May, the sharing of communications, Eschde will also be put number. Virtual operators start from "virtual" to "real".

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It has been nearly six months since December 26 last year, when the ministry issued virtual resale licences to 19 virtual operators. In this six months, each virtual operator enterprises are stepping up the construction of virtual operation business.

It is understood that access to virtual operation license Enterprises can rent the basic telecommunications operators of mobile communications network, to provide users with the use of their own brand communications services. Including mobile voice service, SMS and MMS services, mobile data services. At the same time, virtual operators can also have corporate patent logo, and the right to sell the SIM card.

In addition, the virtual operators can make the retail price of the relevant business, develop the internal platform, and develop value-added services such as voice mail and SMS service. Up to now, 19 companies have 10 companies have issued a virtual operating business brand, tariff packages, number booking and number distribution. At present, the Music language communication (Miao more), the telephone World (phone communication), Gome (pole letter communication), Jingdong (Beijing-East communication), Alibaba (Ali Communication), Eschde (U), Suning (Suning interconnection), Suzhou snail (snail mobile), bus online (China-wheat communication), sharing online (share communication) 10 companies have distributed their virtual carrier brands.

has announced the package price enterprises are: Music language communication, phone world, Jingdong, Ali, Suning, Suzhou snail, share online. Among them, Ali, Suning, Suzhou snail, bus online, gome, di-letter has opened to the user 170th number of reservations. Among them, the phone world on May 4 issued 170th yards, became the first to sell "170" segment of the virtual operator.

With the number of enterprises, this month there will be more virtual operators open the number, appointment. To compete for nearly six months of virtual operators, to accept the market test time. Some people compared the virtual operators to vegetable growers, after six months of intensive cultivation, they will bring to the market what kind of fresh products?

According to the current several enterprises announced tariff package, a number of enterprises to introduce low tariffs, "package customization", "flow is not clear 0", "lazy person billing" and other initiatives.

To "phone world" for example, a total of 29.9 yuan to 399.9 Yuan 11 package. The start of the 29.9-yuan package contains 80MB of traffic and 80 minutes of the main call time. Compared to the basic operators of the package, in the user choice of more than 60 yuan of this grade, "phone world" of the 59.9-yuan package, the monthly contains 260MB traffic and 100 minutes of voice length. China Telecom at the same price enjoy 59 yuan package, including 60MB Internet traffic, 10-hour Wi-Fi time, 160 minutes of the main call time.

And in the hands of the start of the "snail mobile" in the price war on the strength of a much more radical. According to the information it released last week, it will launch 399 Yuan and 9999 yuan two packages. "Half a year 399" of the specific content of: 6 months of free speech, at the same time there are 3GB of Internet traffic, and the flow of two years does not clear zero. The conversion, users pay 66.5 yuan per month, you can get 500MB of traffic and free national calls. Compared with the equivalent price of Unicom "66 yuan a plan", the latter contains only 300MB traffic and 50 minutes domestic call time.

Ali Communications announced the opening of the "pro-Heart" brand, launched 170 "pro-card", and synchronized online open appointment. The user who participates in the beautiful number appointment needs to have the Taobao account number, an Taobao account can apply for a private customization, a 8 or 6 tyrants number and a couple number. The first batch of booking number of the ownership of Beijing, Shanghai, Chongqing, Zhejiang, Jiangsu, Guangdong and other 29 provinces and cities.

Beijing East will launch the free line privilege card, main no package, no contract, no minimum consumption. Provide basic voice service, including voice, SMS, 3G traffic and other services. The free line Privilege Card charges 10 yuan per month (send Caller ID, activate the month free, the month starts to collect, collect time for 15th number), voice call 0.15 yuan/minute, traffic 0.15 yuan/M, SMS 0.1 yuan/article, the whole country receives to listen all free.

Le language launched three "seconds more" package, the main value-added services. In addition to telecommunications services, Le language will push health services. including sleep and exercise detection, personal health monitoring, tracking slimming program monitoring, family health monitoring, blood pressure health monitoring, blood glucose health monitoring, health index assessment, drug scanning and so on, in addition to health monitoring incentives to send traffic and other special services.

After the view

As a new entry, the virtual resale companies want to get the first batch of users as soon as possible. While most companies are taking the false off of virtual resale and capturing users, some companies are cool.

As the first bus to get virtual resale licences online, the layout in the virtual operations area is quite positive. In the "Sino-Wheat Communications" as a new generation of mobile communications brand name, the bus online first to determine its virtual operators official website, after the launch of the 170 beautiful agreement activities. But so far, bus online has not disclosed its specific tariff package.

The Director of communications in China and wheat said that although half of the companies have been virtual resale business, but the Sino-wheat communication is not anxious, now infrastructure and services have been completed, is based on market feedback to determine the final tariff package. "It's certainly not the same service that other families are offering now," he said. ”

Wang Jinhu, chairman of the bus online, said that the price is part of the initial business test water, the home is stones. But low tariffs, traffic at the end of the month and other measures is not a real means, how to develop their core business expansion is the key.

According to the relevant institutions forecast, if the three major operators in the next two years to take out the 0.5%~1% market share and the public share, the market size of virtual operators will be 6.25 billion yuan-12.5 billion yuan.

Shong, Deputy Secretary-General of China virtual operator Industry Alliance, believes that no matter how big the market eventually is, the resale enterprises must first do their own core business oriented value-added services. "The most urgent task is to improve the competitiveness of our customers through the mobile resale business service." After gaining experience and truly entering virtual operations, consider developing more new customers. The development of new customers should also be based on the inherent industry advantages, take the basic operators differentiated development routes. "(end)