CPA, CPS, CPC, CPM who will become the mainstream of the future form of advertising?

At present the network advertisement mainly divides into: CPA, CPS, CPC, CPM these four kinds of forms then in the future is these four kind of middle period one or many will become the mainstream http://www.aliyun.com/zixun/aggregation/17580.html "> What about advertising or other forms of development?

Let us first analyze the current advertising forms of the billing model.

CPA (cost-per-action): Advertising billing forms the cost of each action, that is, the pricing model based on the action taken by each visitor for online advertising. There is a specific definition of user action, including the formation of a transaction, the acquisition of a registered user, or a click on a Web advertisement.

CPS (Cost per sales): In the actual sales of products to convert the amount of advertising. That is, according to each order/each transaction to charge the way, the user each successful conclusion of a transaction, the site owner can obtain commission.

CPC (Cost-per-click): Charges per click, depending on the number of times the ad is clicked. such as keyword advertising generally adopt this pricing mode!

CPM (Cost-per-click): Charges per click, depending on the number of times the ad is clicked.

The above analysis shows that CPC, CPA and CPS are not suitable for most sites. These two models, in some professional sites may bring a daily income of hundreds of to thousands, but in some popular stations may be put on a few months also can not get a penny. For example, a special introduction to the fashion site and a novel station are hanging clothing category of CPS, CPA, CPC ads, can be thought of fashion class site income will be at least 10 times times more than the novel station. But if they are all hanging books of the CPA, CPS, CPC advertising revenue form will be changed over. Therefore, CPS, CPA suitable for professional site launch!

and CPM belongs to image advertising, what is called image advertising? That is, advertising can not at that time for advertising to bring much economic benefits, but through a large number of overwhelming advertising display, so that advertisers have a product in the hearts of most people left an image, when the person needs such services when the first can think of advertisers products. Suitable for brand strategy, and for the site owner CPM only need to put on advertising, the site's main daily traffic into profits. This kind of advertisement is suitable for any site to launch, the profit how much depends on the website main site traffic size!

And the rich media form of CPM can be animated, image video, sound methods to make advertising more distinctive. Advertising effect and TV ads, with the investment network advertising money advertising effect ads.

I believe that "rich media cpm" advertising will certainly shine in the near future.

Source: Li Tian Advertising media (WWW.LT77.COM)