Diagnosis and analysis of old station

Abstract: A friend recently consulted the author, said the hands of a 4-Year-old station, optimized for three months its effect is not obvious. I have previously had success or failure to optimize the old station case, very curious analysis of the station. The following is the author of some diagnostic analysis ideas. First, the base

Recently a friend consulted the author, said the hands of a 4-Year-old station, optimized for three months its effect is not obvious. I have previously had success or failure to optimize the old station case, very curious analysis of the station. The following is the author of some diagnostic analysis ideas.

Basic SEO Data analysis

The basic website SEO data is nothing but the site structure, included and outside the chain three aspects. If the subdivision, can also be divided into article quality, the quality of the chain, server space, friends chain, Domain age, bounce rate and stay time. The following are some of the data for the station.

From the above picture, the station's Baidu and the chain are also fairly good (enterprise station has such a collection and the outside chain has been counted excellent). and the site response time of 88 milliseconds, with the space of the Million network, its spatial stability has been the basic guarantee. That the station's main keyword index has more than 300, why Baidu traffic is extremely embarrassed? To the author's intuition, certainly is the optimization of excessive, or cheating suspicion.

Second, the website data in-depth analysis

1. Website structure and code

The station is a typical dual navigation structure, both the dual navigation structure. The author observes its keyword density and the position, found that the density has no problem, is the website bottom accumulates several key words, uses the fervent to add the thick and links to the homepage. Generally speaking, the bottom stack a few keywords and will not be punished, but I suggest that they delete a few minor words. The author looks at its website source code, also does not abuse H, fervent and B and so on weight label.

2. Article quality

The site's articles are included although many, but the quality is its short board, as shown in the following figure.

The site's poor quality, performance in the title are all keyword piling, and the search engine in the same page, the content of the article is short, and no hierarchy; article anchor text too much.

Recommendations: You can reduce the frequency of updates to the article, such as a week, but need to improve the quality of the article. It is advisable to do one or two anchor texts in the article.

3, Page Collection

The author found that the site's collection of 90% concentrated in the news column below, its product column is almost no included. And the station's products are almost all a picture, with a 20 word about the introduction of a quickie.

Recommendations: can be appropriately modified product title, such as "A-type parking lock" can be modified as "a type of parking lock/Parking space lock" Second, you can increase the introduction of products, such as from product materials, specifications, weights and models and other aspects to introduce products. A page to improve the collection, hit more long tail, two improve the site's user experience.

4. External links

The author uses Baidu webmaster tools to query its external links, found that its link has 3500 +, and the chain has a forum, blog, classification, but also business-to-business, video and question and answer chain. As an enterprise station, such a chain of the number and distribution of absolute pass. But the author in depth analysis of the chain, suddenly found the following situation

The station did a lot of blog outside the chain, the author of the visual is a mass of blog machine generated. Its keyword Anchor text page has no relevance to the surrounding articles. This technique, one or two years ago, is very good, but the current search engine algorithm has been able to identify the type of cheating.

Second, the author to see the friend chain found that the friend chain only 7, there are several industries unrelated links.

Suggestions: Baidu Webmaster tools to "reject the chain" function, submit several blog's main domain name, to reject the station's large number of blog spam outside the chain. Second, can be ordered to add the relevant industry links.

5. Other aspects

The author inquires the station with the IP related site, found no gray or illegal site. The webmaster response to the previous site was Hung horse, early time to clear malicious code. Baidu's response to malicious code is fast, and after clearing it will soon be able to restore the relevant rankings.

Third, write in the last

The station's biggest optimization flaw is the previous release of a large number of spam blogs outside the chain, with a large number of low-quality articles on the page. The author recommends rejecting the outside of the chain, slowly improving and adding high-quality content on the site.

However, when Baidu restore the station's overall ranking who can not bet. Therefore, to have cheat record site, I suggest a new site, two stations at the same time optimization. At the same time, the launch of Baidu bidding ads and Alibaba auction ads to improve the company's products in the Internet sales of various channels.

The site is down right, there must be the reason for the right to drop, this time as long as the basic data from the analysis, you will be able to find out the general reasons for the right to fall, and then improve it, it is possible to get the overall site keyword recovery opportunities. Of course, if you are gray black words, I suggest you redo the station.