Discussion on some misunderstandings in the site construction and location of Amoy website

To be straightforward, "Amoy" is the network of "promotional staff", is the shop and buyers between the "intermediary." Compared with the "street-street" of traditional promoters, "Amoy customers" as long as in the day-to-day work, every day while browsing the forum, blogging, chatting when the recommendation of users into the shop to buy things, you can get a lot of income, this "plum" is becoming a "money" a new career.

Baidu, Google search "shop promoters" after the key words will be found, the recruitment of shop promoters or Amoy customers a lot of information. Merchants to shop salesman's demand is relatively loose: "Every day to have a certain amount of time on the Internet, familiar to want want, QQ, forum and other operations, will write posts, understand certain network common sense and so on." Also said that any netizen may become a "Amoy", but to do a good job success "Amoy" is not a day of work.

"Amoy" Network http://www.aliyun.com/zixun/aggregation/8073.html "> Marketing promotion methods generally have two kinds: first, in their own websites, blogs, QQ signature directly display merchandise links; second in the popular website, Top forum post replies. The general is to first search out authoritative, popular posts, in this post reply, participate in the discussion, and then in reply to the product or link to sell products shop.

Taobao, for example, once a buyer from the "Amoy customers" to provide a link to the Taobao shop, bought a product, then the manager of the Taobao down the deal, and then directly from the transaction to the "Amoy customer" commission. Some other sites of the Commission model is similar, according to the product, the proportion of the percentage is different, generally ranging from 2% to 50%, electronic products than clothing, food and other commission to high. Some of the high turnover "Amoy", the Commission is very considerable, and some monthly income can even reach million yuan. The main factor affecting the turnover rate is the "Amoy customers" in the network's influence and appeal, only have a certain influence, the release of merchandise information will have more people read, thereby increasing the proportion of the deal. With the "Amoy" team continues to grow, a lot of "Amoy" has been from the original single-handedly towards the direction of team cooperation. A professional team earns more profits than it does alone.

Taobao Amoy to improve the system and Amoy customers to promote the impact of the demonstration effect of profit, more and more people join the Amoy team, in many promotional ways, the site has become a lot of the first choice for Amoy, Amoy visitors have sprung up, but in a large number of Amoy site is rarely distinctive features, the promotion of clear patterns, More is the list of goods, thousand stand side, it is difficult to impress buyers, not to mention the effective shopping guide effect. As a Amoy station webmaster, I would like to on the current Amoy website site and positioning of several misunderstandings to talk about their views, hoping to play a role in the discussion.

Misunderstanding one: Amoy site's large, full, miscellaneous:

Many Amoy station use is ready-made procedure to do, and now do Amoy passenger station several program style is similar and similar, this kind of similarity is not only the similarity of the page style, and promote the model of goods is similar, is to copy Taobao page style and layout, or directly use Amoy system channel promotion, This has led to a lot of Amoy passenger station similarity, thousand station side, only Commonness has no individuality, now many Amoy website is simply a small Taobao, such Amoy station will be attractive to buyers? Taobao is almost the other why people through your Amoy station to Taobao buy, as a direct to Taobao to buy, So the Amoy station is difficult to have sticky. In response to this situation my opinion is Amoy site should be focused on the promotion of special topics, the surgery industry has specialized, do not engage in all-inclusive, to make small and specialized, webmaster should be an expert to build the station to promote their familiar products, do "store" rather than to open a grocery.

Misunderstanding two: Amoy website only buy not guide:

Amoy site positioning should be shopping guide, what is the Guide? is to guide, or even induction, heavy on the characteristics of the product performance, use the skills of the introduction, evaluation, rather than a simple list of goods, but now open a lot of Amoy site to see only the whole version of the product picture and sales price, the characteristics of this product in performance, The use of skills such as to attract and impress consumers, aroused their desire to buy content is not mentioned, I feel that this is the current most Amoy passenger station is an important misunderstanding. A long-term focus of Amoy owners should not just be a site builder, more should be a proficient in a certain area of product experts and consumer instructors, through their own professional knowledge to guide and influence the purchase behavior of consumers, such Amoy station can be in this area of consumer behavior has an effective impact, Also can the website visitor's purchase desire translate into the actual purchase behavior, the website can produce the income.

The third: Amoy Site Promotion Object selection criteria:

Amoy site is based on the promotion of merchandise and in accordance with the actual transaction price and Taobao sellers committed to the percentage of commission, Amoy Customer system in the promotion of goods generally have such characteristics: high Commission corresponding to high prices, low commission corresponding to low prices. Now many Amoy owners are often high commissions are tempted to choose a "high commission-high price" of the promotion of goods, this is also Amoy station a misunderstanding, some Taobao sellers will choose to increase the proportion of the way to attract more Amoy customers to promote their products, but the wool out of the sheep, This high percentage of commission will eventually be passed on to consumers, lead to promote the promotion of commodity prices, and this high Commission-high prices in attracting Amoy while it has greatly reduced the attractiveness of the actual buyers, so high Commission-high prices are often low turnover, and low commission-low price corresponding is high turnover. The investigation shows that Taobao's actual trading process already exists in the volume is an important factor in the decision to buy buyers, so for Amoy station "low commission-low price" of goods may be a better choice, the so-called small profits but quick turnover.

This article by the Amoy-bit digital shopping Guide Network: http://www.taobit.com to reprint, please specify the source! You are welcome to criticize and make progress together.