Discussion on the foreground of local portal website and its construction operation strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since we are going to join the Internet in this market, then first analysis of the current trend of the Internet is still necessary, homeopathy and for more easily successful! Overall, the fundamentals of the Internet is still very good, but local because of disorderly competition will lead to market contraction, such as the current type of site purchase! Occasionally a famous group buying site suspected of illegal operation of the problem, or a huge loss of the problem! After understanding the trend, we have to choose a better entry point into the Internet domain, the current local portal in the operation of construction and profit model more appropriate grassroots webmaster, So now a lot of grassroots have entered the local portal site, this area can effectively avoid mutual competition, because as long as the discovery of a place has a strong local portal, we can return to the second, find another suitable place to do the portal, also can stand out! Below we will specifically talk about the construction of local portal site and operation strategy!

One: Choose the right place to do the portal

In the area of choice, there is a principle, that is the popularity of the network, if you choose a small mountain to do the portal, that competitiveness is very small, but no one to your website, it is certainly not able to make money, usually the local portal does not necessarily require a large area, but also can not be too small, with the rapid development of the Internet, If you can operate a small county of the local portal, then the profit can be very considerable, of course, the county's network popularity to have the potential to do! Of course, if you can lead a team and have a strong ability to operate the local portal, then select the two or three-line economic key cities to do the local portal, the level of profitability will be higher, and more promising!

Two: Clear site positioning

Usually the local portal is to provide special services to the locals, the content of the site is mostly interested in local people's topic, and interested in information, such as housing sales, leasing, group purchase discounts, classified information, food and leisure, part-time work and other information are many people interested in! General local portals will have corresponding blog space, SNS Interaction and Forum, after all, now more and more pay attention to interaction, through interaction can effectively enhance the loyalty of users, so that can give the website further development to create a good foundation!

Third: the promotion skills of local portals

The promotion of local portals is different from other types of Web sites, but the need to combine the line down to promote will play a multiplier effect, because the local portal is the main target group is the local people, and the local publicity will be able to accurately airborne information to these local residents, such as through local television media, Local night markets, places, some large movie theaters, outdoor billboards and so on, for a county, these outdoor promotional costs will not be very high, and the other online will be combined with local QQ group, question and answer platform, other local community website to promote cooperation!

Four: Continuous website optimization, improve user experience and perseverance

The operation of local portals is a long process, not in a very short period of time will be able to generate profits, this is the need for a continuous process of settling loyal users, and loyal users of the precipitation needs to be constantly optimize the site, so that the user experience of the site is higher, can make the site to get a better ranking, because for the local portal, The higher the ranking means there will be a better brand effect, and all this requires the webmaster long-term perseverance, this is a complementary process, the period can not have a place off the chain, otherwise the local portal to achieve real success is still very difficult!

In short, the development of local portals in the next more than 10 years will be more and more good, because with the growing number of Chinese netizens, more and more local internet popularization continues to improve, nature can bring the development of local portals excellent environment, in the development of the soil has, Also need grassroots webmaster through the appropriate Web site construction operations strategy to be able to achieve success! Source: A5 Original website: www.jfzhan.com, reprint, please keep.