Do a good job of keyword research and analysis before optimizing a website

Absrtact: Optimize the site for the webmaster, all want to make their own site in the optimization after the best results, such as ranking better, more traffic, more customers and orders more, and this is the webmaster to adhere to the ideal, but many webmaster always think it is a

Optimize the site for the webmaster, all want to make their own site optimization after the best results, for example, ranking better, more traffic, more customers and more orders, and this is the webmaster to adhere to the ideal, but a lot of webmaster always feel that this is a very difficult thing, perhaps this is very simple for the veteran, But it's very difficult for beginners. Well, from the current phenomenon can be found that part of the webmaster in the optimization of the site is always no good results, and some keywords clearly have a ranking but no traffic, or even optimize the keywords are ranked first in the home page there is no traffic and orders, so they began to fret, this is why? There's only one reason, That is the key words did not do research and analysis.

Maybe it's a bigger problem, many webmasters have not done for the Site keyword research and analysis, some webmaster in the choice of keywords for the site also encountered such a situation, such as the key words are the boss, you must go to optimize these words, that is, must die these keywords, the other is the product name keyword, May stationmaster or the boss thinks this is the target word, as long as optimizes to the homepage will bring the flow and the order. Can be in the author's view, these are the wrong approach, if the webmaster did not go to do the keyword research and analysis How can you know the choice or your boss selected keywords will have effect?

Therefore, in order to optimize the site must do a good job keyword research and analysis, whether it is a traditional enterprise website or industry site or traffic site, as long as the keyword research and analysis can get good results, but also can find a lot of important keywords, And to help you understand whether your company's ideas for the products you offer are different from your customers.

In doing keyword research, it is recommended to set up a business, company, organization, etc everyone in the conference room or office, and then start to study and analyze the keywords, you can follow the following steps to do:

1, generate a description of your product or service of the 1-3 words of the list of keyword phrases, such as product 1, product 2, product 3, these three products generate a list of phrases.

2. Take a moment to think about the synonyms that potential customers might use for these products or services, in which thesaurus can be used.

3, to create the industry's focus on the field of classification system, you can create a contact with your site of all people, projects, ideas and directory of enterprises, these will help you. You can also go to the industry to see the leading site, to learn the hierarchy of their site, these as the starting point for thinking about the classification system.

4, consider a higher level of words than your product or service, and then expand your list.

5, study the existing Web site, from the site to extract keyword phrases.

6. Research industry associations or media sites to see the phrases they discuss in your field.

7, List all the products of the enterprise, if your enterprise has many kinds of products, you can list categories and subcategories, so that the product is obvious.

8, list the various brands of enterprise words, such as I now in the enterprise products have several brands, then are listed.

9, you can let the company's colleagues, leaders, themselves, and so on, think of themselves as potential consumers, and then ask them to search for these products or services in search engines to enter those words.

10, ask people outside the enterprise is how to search, preferably with the company has no direct relationship.

11, the use of traffic statistics to see users enter your site when the search keywords, now CNZZ statistics or Baidu statistics are very good, you can visit the list of keywords to export documents.

These methods are very good, now many webmasters are using these methods for keyword research, including A5 marketing is done, usually, as long as the intelligence collection is accurate, generally will not have any problems. Of course, we can also add competitiveness to the analysis.

Join Competitive Analysis:

In general, your competitors will face the same problems as you, unless you are lucky, they are likely to have a wealth of resources and ideas, and competitors are likely to have been understanding the customer's ideas and the best way to attract customers, so we can add to this:

12. Study the competitor's website to see the keyword phrases they use to compete with you for products or services.

13, record their use in the business of the non-brand words.

14. Read all the articles they posted on other websites and get them out of the chain.

15. The observation of the media on their comments can be properly collected.

If you combine these ideas together, you'll get a whole set of keywords that can be used as a starting point. Perhaps some webmaster will ask, why so troublesome? directly using the keyword mining tools is not it? Of course, the Keyword Mining tool is dead, and people are alive, so the two can not compare, you could look at the following two points:

1th: Enterprise insiders or external personnel have a keyword tools do not have a wealth of knowledge, first people know where to start, and keyword tools do not know, only in the keyword tool input relevant information will appear content, and keyword tools to provide data quality depends on the seed you provide.

2nd: Through the above keyword research to contribute to corporate interests and better understanding of the market and opportunities, and keyword tools do not.

Written at the end:

If the webmaster in accordance with the above steps to do keyword research and analysis, then you will have a rich set of keywords, with these keywords no longer need to be afraid of site optimization after no flow, weight and order, because you are studying the key words are helpful to you.