Absrtact: Some stationmaster thought this is the website operation plan often talks about the event, but you really understand? If you understand, please do not look down. For a site just set up to say, first we have to confirm the development direction of the site. Operations planning: including operations
Some webmaster think this is the site operations planning often talk about events, but you really understand? If you understand, please do not look down. For a site just set up to say, first we have to confirm the development direction of the site. Operation planning: Including operation Purpose, operation direction, profit time, user group, final purpose. This is our webmaster how to do a good job of Web site operations planning must do events. No matter what stations, including their own to do before the station has a purpose, search engine is to improve the value of the user's core or improve the user experience. Then our site also divided into several categories, that is to confirm the purpose of their site, such as product sites to sell products for the purpose of profit, this is the purpose of the product site.
The purpose and goal of website operation
The ultimate goal and goal of content Web sites is loyal users, the search engine or the user when the ultimate goal, then its traffic and weight is getting higher, for social network services website, registered users is its ultimate value, it is the user to your platform registration, such as the current Sina Weibo and Tencent Weibo, Then they use the number of user registration for the purpose of achieving a certain profit, thereby locking the user volume. Facebook, the first of its kind, is the user volume, a social networking site that typically locks users into its core values. E-commerce website, is the main selling things, sell things to their customers this is its ultimate goal, so that no matter what station, then we first have to confirm the purpose of their website operation and objectives.
Ii. What are the user groups
After everyone completes the website, we use tools to analyze traffic. For example, the content of the site bounce rate, that will be related to the site users do not like. Webmaster to write more original content or to make users more attractive articles, these are very good methods. The product website also has the turnover rate, also can be called the conversion rate, because the conversion rate is higher, proves that your website attracts the customer, the money naturally also will make much, especially the content should accord with the populace's taste, these all may use the tool to be able to see. To do SEO webmaster first to identify their users are what, it is necessary.
Third, enhance the website experience degree and the brand
Is the user of the site experience, but also the user is satisfied with the evaluation of the site, then the search engine is also an experience, if the user is not satisfied with the site, that is not to talk about the spider experience, we can completely regard the spider as an ordinary person to see. That is from the Web page beautiful, neat, etc., for information sites or corporate sites. Enhance the Website brand effect lets the user understand the website background more, like to get a "about us" navigation on the website, like A5, as shown
From the picture of the user very clearly know what A5 this site is, A5 background or history, so as to improve the user experience of the site improve. For example, A5 is a webmaster will be on the site, like QQ is a netizen must chat tools, as well as Taobao. Like this site does not need to ask, the user heart to remember what these sites use, so that the site visibility, which is the site brand effect.
Writing experience: Write this article, is to tell which novice to do stationmaster before, or in the company to work to the boss's plan, this is to do SEO must learn. That is how to do a good job of the website operation plan, that is to confirm the website operation purpose. Each site has its own purpose, some of the new webmaster blindly do this webmaster exactly what is, where the user group, is to make money or not to make money? Have you ever thought about that? I hope this article for the general to do SEO new webmaster, provide understanding, how to write to confirm their own business plan, this is also necessary to understand.