Do you have a plan for the overall optimization of the website before doing the station?

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When it comes to SEO, many people will say that it is the outgoing chain and update articles, but very few people careful implementation of planning and deployment, and therefore caused a month or two after this feeling trance, and the site of the keywords suddenly and unexpectedly let people very little egg pain, boss pressure and boss pressure caused many people forced to leave.

Before we talk about how to make a plan, let's think about why we should make a plan. No purpose of the life will feel shallow don't know where to go, then there is no planning office will be so, many seoer feel that SEO is a very hard to force office, That's because there's no phased plan. The final result is daily in the hair outside the chain, daily in the hair blog so that the daily duplication of the office really let people tangled, more very tangled is the position suddenly up and down the scary.

So how are we going to make a satisfying plan?

First, the user needs and the internal essence meaning analysis

First of all, we want to the site's audience overall implementation of research, take XI ' an wedding enterprise, the wedding service belongs to a hard consumption, every individual must marry that end to choose Wedding Enterprise to go to manage, is not only the hard need that the end is to choose which one of the problems, marriage ceremony as a lifetime of the most tightly fastened, Users are looking to get the best service in your place so that you don't leave your regrets, you'll use your real-world example to show your users what you can do to end up in a business.

These are the most basic and most wanted to see the intrinsic meaning of the user, rather than what news information, industry dynamics, and so on, that some of the internal substantive meaning if users want to see the Internet eyeful, in satisfaction with the basic needs of users after this we have to think deeply about the user's secondary needs, what is the secondary need? There is a way to have a mother-in-law son wife pregnant want to eat sour to go to the vegetable market to buy plum, the man who sold Plum asked the end, then the one selling plum said the pregnant plum to the child is very bad, plum is not fresh fruit, and then marketed an additional dozens of pieces of a pound of apples. This is called capturing the user's secondary needs, the site's customer service positions should have a very high sense of smell and sensitivity.

The second is the layout of the site, the layout can not be too long so the top of the top of the chain will be more than the weight spread, and home placement of the internal substantive meaning too much harm to the user to find himself want to see the internal significance of the site, the more shallow the better. The intrinsic meaning of the website can be checked by checking the unique place of the peer website and its own industry attribute to confirm the intrinsic meaning, and to focus on the development direction of the information progress to implement the internal real meaning debugging.

Count and analysis of numerical values

1. Set up the corresponding website keyword library

If there is the best Baidu promotion, you can use Baidu to promote to carefully see which some of the site keyword conversion rate is high, so constantly to dig new words, if the use of SEO hand-eye to carve new words will waste a lot of time and mental strength.

2.IIS Journal Numerical Analysis

The analysis of IIS diary is from a 2B SEO to the step of the road of literature and Art SEO, IIS diary is a direct response to your site inside the situation (whether the server is won't, whether there are dead links, update frequency, spiders crawl frequency, etc.) so to the site inside the structure and internal significance of the implementation

3. The numerical count and analysis of the outer chain

Daily where the hair of the chain and the number of the implementation of the table manufacturing count and remark, see the announcement of the chain which some are included in the day, the next date included, a week or January. So even if the chain is lost can know which link out of the problem is also good to remedy.

Third, the website fine-tuning

Navigation, bar target fine-tuning, we navigate the internal essence of the above not necessarily all are satisfied with the needs of users, this can be based on Baidu Thermal power map to check the top of the top of the column target click Rate, the first deep thinking is not the problem of navigation name, Change a name and then carefully look at 2 weeks if there is still no PV at the end of the change in position if you still can not then remove this column. After Baidu thermal Power map can be careful to see the site of the local PV things so better to update the internal substantive meaning and profound thinking of other columns and the essence of the internal meaning why can not suck the user.

There are many theoretical knowledge about SEO on the internet, but many people are only talk theory not to practice, theory is in the summary of practice, theory and the need for each person to practice to change it to have experience. When it comes to operation, you must first have an independent website, what kind of site is independent of the site?

(1) must have FTP login and operation terms of reference (301 jump, 404 page manufacturing, procedures upload installation, IIS diary download)

(2) for their own space and the server has a certain amount of control (if you rent another person's space must be provided by the service provider IIS diary or another space)

(3) Background of the terms of reference

The weight of the chain is said to be increasingly low, but for today's search engine of the current situation of the chain is still quite tight, the general outside the chain in this place is not mentioned, high weights and won't of the soft wen is quite tight. Soft Wen is a Qigong to practice the ability to issue a good soft wen, such as Tianlong eight inside the section of the reputation will be six-pulse God sword but sometimes so very bad to make end is not enough qigong.

Announced that the chain can not see the post on the reply, to distinguish which some posts are quality may become Jemmenre paste, and the essence of the internal meaning of the article on the best is the idea that the landlord can and you interact with the son of the weight of the transfer is higher.

To have a fine and careful placement of the office, the 1th Week Office is a number of outside the chain, hair a number of soft Wen, the second paid a number of outside the chain, blog, in exchange for a number of friendship links, the implementation of such a system of resettlement and planning so will not trance, friendship links proposed daily inspections and to leave the link of friendship links to the For the site's collection and the chain of daily check on the line, and some webmaster one day in that webmaster tools to check dozens of times that the son is meaningless, even if you check 100 times will not increase the site is not included as much as the time to practice writing soft wen.

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