Do you know several operating modes of the SEO team?

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"Guide" with the search engine collection rules and ranking algorithm of continuous improvement, single do station mode is no longer applicable to most sites, the operation of a good standing of the personal station fewer and less, this is the industry has been discussing the "personal webmaster has died." Now slightly scale of the formal site if you want to have a good ranking and flow, you must rely on a team of people to work together to operate and operate, so the establishment of SEO team is a lot of companies in the current situation of SEO development has to do the work. When you decide that you need to set up an SEO team, you first need to identify the team model and determine the team model to determine what kind of person you are recruiting, and consider the cost-setting of the team.

Team Model

According to the type of Web site and management mode of different, can be simple to now common SEO team divided into four kinds of models: separate, clear division of labor, pot type and comprehensive type.

1. Each type

This model of the SEO team, more suitable for a number of independent sites, or the same top-level domain with a number of focus on the development of different types of forms of the company. This company's SEO department is generally independent of technology, editing and operations departments, SEO staff is the work of formulating strategies, the specific implementation of the strategy will have specialized departments or personnel responsible. SEO team Each person responsible for several independent sites or stations (product line) of the SEO flow and transformation, the individual is responsible for their own site (product line) for the analysis and development of SEO optimization plan and detailed implementation strategy, and then by the individual or team leader concentrated and other department personnel communication program, Policy execution and project scheduling issues.

The biggest advantage of the team is that the KPI is easy to set up, easy to assess and manage. Only look at the last SEO effect, the effective flow or conversion volume. The assessment of the individual does not have to tangle outside the chain to do how many, soft paper sent a number of articles such as SEO effect does not directly quantify the impact of indicators. Because this mode requires personal to the entire site (product line) of the SEO effect is responsible for, who is responsible for the site (product line) has obvious SEO effect to improve or reduce, you can directly according to the search flow changes to determine incentives and penalties. In other words, the team members of their respective work goals do not coincide, their respective credit and negligence, as well as their respective capacity, directly in accordance with their responsible site (product line) of the final SEO effect evaluation indicators can be seen, there will be no team members to rob Credit, push the responsibility of the situation occurred.

If you have to find a drawback to this model, then the team members of the overall quality of the requirements are relatively high enough to be counted as one. Because it is each other, so you need to have a more comprehensive SEO ability and quality. Although there will be in-depth communication between team members, but after all, each person responsible for the site (product line) situation is different, the problems encountered are different, you need different solutions and more comprehensive and personalized SEO program. The requirements of each member of the team should have a relatively rich SEO experience, can own independently, to deal with all SEO-related issues. People who simply know how to build external links quickly and efficiently are not entirely competent.

Many friends in the industry in a company has done outside the chain Commissioner or SEO closely related to the editorial work, again looking for work will claim to have a relatively rich comprehensive SEO experience. In the domestic SEO talent market so chaotic today, looking for a more reliable comprehensive SEO talent is not an easy thing. In addition, the search can own Dudangyimian SEO personnel's human cost is also not low.

Now a large web site will have a different direction of the branch (such as portal site), there are many SEO team to establish is responsible for a large number of their relatively independent site (such as Medical SEO team). So separate mode of SEO team or more common, of course, in some small vertical portal site, it is likely that a SEO personnel responsible for a large number of stations, one coordination of all other horizontal departments in collaboration with SEO work.

2. Clear division of Labor

This model of the SEO team more suitable for the volume of data Flow Web site. The entire SEO team to serve a website, and in the development of this website, SEO-like a decisive role, SEO team in the company also has an absolute status, and even editing and technology are mostly for SEO services. This kind of team generally has a clear level system, there is a VP or director responsible for the entire station SEO flow effect and the formulation of the overall optimization scheme, below the special chain, structure, topics, and even technology and editing, the chain may also be divided into the next part of the Forum, blog, soft text, social collection, such as promotional groups or individuals. That is, all the work for the search rankings is extracted and subdivided, then assigned to groups or individuals responsible.

The advantage of clear division pattern is that it can excavate the specialty of team members deeply, and make the local optimization effect maximize. Everyone only do their own good work, the responsibility of their own work to do the best, so that impact on the site weight or keyword ranking factors to maximize the optimization and promotion. Theoretically all SEO controllable ranking factors are optimized to perform very well and strong, and there is no obvious cheating, will always get a considerable flow. This model of the team has no special requirements for the company's personnel structure, each team member is part of the assembly line, the work content fixed, lack of an individual implementation will not affect the overall task progress, managers can use the existing company team management experience to manage such SEO team.

Clear division of labor model also has some mishap. In this model, the whole big team has only one or several policy makers, most of the other members are executive level personnel, a policy error or deviation in the direction of implementation, it may make the whole team's work content on the site's SEO performance without any help, or even negative impact, waste a lot of manpower and time costs. Such a model of team members needs and settings, how many of the SEO team director of the subjective assumptions of the composition, often team managers think that the current factors in the rankings and the weight of the site more than the impact on where more people, this judgment error may also cause a large number of unnecessary artificial waste. A team leader in this situation can introduce a discussion mechanism before making a strategy, although some team managers do not have the authority to do so because there are no colleagues around to go into it.

In addition, because the effect of SEO is the result of the whole team effort, but if you want to be accurate to a specific aspect, there is no way to determine everyone or each team to the site's final SEO effect contribution, at this time will often appear to rob credit and push the responsibility phenomenon. Once the site on the search engine performance has a big promotion, may appear responsible for the chain of members said that this period of time outside the chain quality and quantity is the main reason, the content group said this period of time content compared to the force to make a lot of compliance with the content of SEO requirements, and so on. Once the site's search engine performance is very bad time, each other dodge responsibility. Rewards and penalties within the team can be a problem when it is not clear which aspect of the work is affected or more affected by the SEO effect. Generally this model of the team within the rewards and punishments only according to their own KPI set, not and the final effect of the SEO hook, seo effect of good and bad only by the development of SEO Strategy team manager responsible.

There are also a number of Web site SEO team is using this model, such as large classified information sites and medium-sized only flow lead vertical industry portal.

3. Pot type

There are many entrepreneurial companies or small companies, alone can not support the whole company to the demand for SEO manpower, can only set up a certain number of SEO team. But the company does not have so many sites or is not suitable for everyone to independently responsible for a part of the site's SEO effect, and there is no need or not so many human resources to assign each person is responsible for a SEO ranking factor in the promotion. That is to say, the company does not need to separate teams, and the company to the investment of SEO is not enough to make the team in accordance with the clear division of construction, this type of company's SEO team is generally a communist nature.

In this model of the SEO team, members have their respective main work, but also attach some other work, most of the team members are "revolutionary brick", where the need to move. Because it is entrepreneurial or small and fine team, this model of the SEO team the most obvious advantage is strong cohesion, high efficiency; The disadvantage is that their KPI evaluation indicators are not easy to determine, there is no way to clearly specify. This type of team due to small team size, team members do not have too many conflicts of interest, so generally are collectively on the final SEO effect of responsibility, rewards and punishments are equally shared, this somewhat similar to pot.

4. Comprehensive

In fact, this kind of team is separate and clear division of the integration of the team, more in the medical industry. The whole team and the clear division of the team, but the top of the SEO strategy may be more than one person, with the same as each individual is responsible for several or more sites of SEO. The following execution team is built by each of the principals themselves. Accordingly, for different levels of team members, this large team has all the advantages and disadvantages of the two modes of individual and clear division.

The common kind of team is not because there are ready-made projects or sites need such a team, more than a few friends have a good idea, or even the idea is not, just a few people come across a piece of want to do something, while recruiting, while looking for the project can be operated. This kind of team generally can or is independent survival, even independent SEO company.

Team model is not based on the advantages and disadvantages of the model to measure the choice, but according to the company's website size or project situation, as well as the requirements of the SEO and SEO investment and energy to determine. There are also a number of individual combat or other uncommon collaborative models of the team, each model has its own advantages and disadvantages in the corresponding company or website, the team leader does not need to try to change the model, only need to constantly find ways to make each member of the team have a sense of existence, sense of responsibility and even superiority of the method and management mechanism, To continuously improve team cohesion and efficiency.

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