Doing SEO optimization: Optimizing software confidence and perseverance

Absrtact: 1. Webmaster Executive Force in the webmaster to SEO knowledge only know fur, may have tried to increase the blog mass outside the chain, looking for the most suitable friendship links, spend a lot of time every day in the details of the site, the results adhere to a long period without a little effect, but slightly

1. Webmaster Executive Force

In the webmaster to SEO knowledge only know fur, may have tried to increase the number of blog mass outside the chain, to find the most suitable links, spend a lot of time every day in the details of the site, the results persisted for a long period without a little effect, but a slight change in the title or template immediately down right. The cause of these situations is that SEO expertise is not familiar enough, and the webmaster itself is sloppy. When really began to learn SEO technology, careless can pay more attention to, but long time no effect may persist, at this moment the most need is perseverance and confidence, which is the most need for SEO mentality.

When you take over a website, may feel that the site title template and other aspects do not good, need to modify, and then in accordance with the standards of SEO to make changes, not an accident, the next day the site was searched for ax down the right, it to be cold into the sand box, flow to the single digit. Then take a look at the mentality of the updated half a month later found that there is no improvement, then if abandoned this site, then there is no doubt, soon after is the whole station by K. That is, in this time to reflect whether there is a SEO mentality, for the site is down the right, as long as handled properly, the weight will return, and may even improve.

Similarly, the corresponding stationmaster also must pay the time, like a new station to treat this site down right, don't complain about one months without weight, two months of traffic is not enough, a new station want in two months to do what good results is also a difficult situation. What is needed here is perseverance.

Webmaster for SEO, you can set up a set of standard, a site of the SEO situation is divided into high school low, for the site of higher degree of SEO, daily needs of the chain is how much, the number of updates per day, how much the release of the soft text is. For different conditions of the site to refine the different standards, in their own SEO technology in the process of increasing, this standard will bring more and more obvious effect. At this time need not only perseverance or SEO, but also reflect the confidence of the time, for their own system 迮 each of the standards have a specific analysis, will be all digitized, specific, so that it is more convenient for the implementation of the plan and the analysis of the results.

SEO experience is not a site two site update maintenance can be drawn, but through the most practical analysis of the people to come. Write the article description, keyword, title, with the attitude of the whole site to treat a page, each article, then you are a successful SEO.

2. Grasping rules of search engine robots

Webmaster for search engine spiders must not be unfamiliar, spiders are searching for the size of an automatic program. Its role is to access the Internet's HTML Web page, set up an index database, so that users can search the Baidu search engine Web site. In short, it is the site and search engine communication tools, it is the spider, search engine just know the Xiao your site, and then to include rankings. Also precisely because the spider is only an automatic program, so and is very intelligent, can only rely on the rules to act, by tracking the spider's movements and the response of the search engine, summed up some of the activities of the Spider law.

(1) The initial collection of the new station

When the website is online, first submit the page to the search engine.

Google:http://www.google.com/intl/zh-cn/addurl. html

Baidu: Http://www.baidu.com/search/url_submit. html

Search engine will analyze the links contained therein, and then crawl, because it is a new station, so in the submission, the spider's response will not be very fast, one may only crawl one or two pages away, next to crawl a few pages.

At the beginning of the site there is a need to pay attention to the problem, can not have dead chain bad chain, the server should be stable, that is, must give spiders to create a good crawling environment, because the spider once encountered dead chain will go straight away, if the server is not stable, maybe spiders turn a lap, a page has not crawled can not wait to go. The internal links to the new station to have a level, and extend in all directions, so that spiders better crawl, for the user's browsing is also more convenient.

New station to establish the initial stage, a friend chain role is still very large, it can greatly increase the spider in the new station crawl times, can be a certain extent shorten the time included. When the new station is on line, the data should not be too small, there should be enough data at the same time the internal link to be reasonable, this is a molding site, spiders crawl when the site's impressions will not be very low, just like the real friends, for a new friend's first impression is good, may soon see the second, the third time, the spider is the same.

A new station, Baidu included time about half a month or so, Google Spiders crawling on the network than Baidu spiders more frequent, may be included in 2 days.

(2) The interim collection of the site

Search engine on the site included in the stable stage, there is a small trick can increase the number of spiders crawling Baidu. Do not update the content every day, can be updated 2 hours a part or morning part of the afternoon part.

Because at this stage, a part of the Baidu Spider Foot through the home page into people, once found that the home page did not change to leave. So the benefits of regular quantitative updates appear, spiders into the home page once found a change in the web, crawling of course more frequent.

At the same time, pay more attention to the spider crawling period, in this time period to update, included the fastest speed. Of course, this will need to be able to cha the spider trend at any time, many CMS have such a function, can very 淸 the record of the large search engine traces of the robot, including residence time, crawling pages and so on have detailed data, can crawl daily analysis, or compare several columns which crawl the most times.

Familiar with the spider on the web site crawling time laws and spiders love crawling columns, can be a good help to improve the number of AdSense collection and collection speed, but also can be compared from the side of which channel the weight is relatively high.

3. The best way to increase the number of searches

The site's collection of large numbers, means that contains more keywords, whether it is the keyword itself or long tail keyword, can bring a lot of flow, in short, the number of large, on the site is a lot of benefits. To think of a site's largest number of included, and not enough to say that simple content can be high, but also related to content quality, site internal links, external links, the overall structure of the site and many other factors. So in the end how to build a high site, pseudo original Kungfu indispensable, outside the chain of influence does not determine the role, so from the site itself to talk about.

Internal links to the site. Internal links must be clear, not to say that in favor of spiders to crawl better, but also allows users to have a better experience, create a little more PV. The internal link navigation bar is not just the address of each column, you can also add some recommended articles, hot articles, the latest updates, and so on, so that not only to attract users attention, but also help improve the weight of these pages. The inner chain does not do well, again Good article Spider also found not.

Periodically check the site for the existence of a dead chain. The existence of the site dead chain is normal, but some stationmaster often can't check and correct in time. Want to know search engine spider in encounter dead chain only one reaction, go home directly. So ask the webmaster to check the dead chain from now on, network of this kind of tool many, also can be online to forgive. Recommend a website Http://badlink. Unkhelpercii. To be included in the dead chain can not be ignored, in a timely manner to correct the 404 pages, you can also add Web site navigation or jump home page.

The page code is as concise as possible. In a page, the number of JS can not be more than 8, at the same time Div hierarchy can not be too much, too many layers of spiders can not deep people crawl. In the article or the bottom of the page to increase the homepage or navigation page address is also a good way to form a cycle.

Add an absolute address. To deal with the pictures appearing on the page, each link's relative address is added to the site's address before it can better attract spiders to crawl.

The last point of course is to adhere to the update, only pay attention to the updated site to attract the most spider's attention. Especially according to the spider visit time to update, included speed will be accelerated.

4. Exchange links to promote site rankings

Links as a part of the chain, plays a very important role in helping to improve the Site keyword search Dong rankings and weights, PR high friend chain can also drive the site's PR upgrade, so the link is an essential SEO factor. Webmaster to the choice of links must have a standard, so as to let it play a good role.

Baidu site home in the first. Site home is not the first or the first page does not mean that the website is down the right, but the first to compare with the home page, the first advantage of the home is self-evident.

Included quantity. Compared to, and a collection of more than 100000 of the site to do friendship link value is far greater than and a PR than this station 1 or 2 of the site to do friendship links. Of course, the premise is high included in the site to export the number of links can not be too many.

Snapshot updates should be timely. Snapshot updates the speed of the spider crawling and search engine on the site's attention, you can say that snapshots as long as not unusual will not have a great impact on the site traffic, but the snapshot long-term update is not timely consequences of the right or K station.

Notice whether the links are real. Some webmaster playing the cover of friendship links to do a single chain, from the page to see that there is a link to the site, in fact, the search engine simply can not identify, this requires the webmaster to timely check the authenticity of links, here recommend an online inquiry site: Http://check. Linkhelper. cn。

Check whether the station is down to the simplest way is to inquire the station keyword in each search cited size ranking, a site is down right, may be included unchanged, snapshots are still updated timely, but the key is bound to drop, http://indexed. Linkhelper. Cn/searchkeywords. ASP can be very convenient to inquire keywords in Baidu and Google rankings status.

Select links can not see the PR value alone, a content of the highest quality, updated and timely new site, even if the PR of 0, this site is worth doing. Because its PR value has a lot of room for improvement. And a PR4, but a long time does not update, the snapshot also stay in the early days, such a site has no link value.

Note that the number of links to export the site, if more than 50 do not need to do, this site to the station's PR and other aspects played a very small role.

Illegally or grazing types of sites, such as illegal servers, gambling stations, etc., even if their export quantity is less, PR value can not do too high, and their PR ascension is to rely on black chain, dark chain, PR hijacked cheating methods get, it is easy to be k off, because of nepotism, this site will also be greatly affected, so this kind of site directly ignored.

Links do not bring much traffic, of course, if you do some large-scale website navigation station, and can occupy a good position on its page, then one day also can bring a lot of traffic, in addition to the large Web site navigation station, other sites to bring the flow can be ignored, so the site is not the same kind of need to deliberately request.

Tips: A short period of time can not be a large range of cuts or add links, it is easy to lead to the site by the search engine down the right, need to slowly modify the link and add such operations.

5. The website optimization method of group Building Blog

Search Engine optimization is currently the hottest topic webmaster, want to make the site to get a good ranking, you need to work on the links, good external links to make the site's keyword rankings rise. However, because of this, there are some webmasters to use forum replies, blog messages to promote the site, but this method will produce a very rich garbage information. In fact, through the establishment of a blog to obtain high-quality outside the chain, is the best of both worlds optimization method.

(1) Site ranking link voting is very important search 帑 optimization (SEO) is the current site promotion is the fastest, but also very effective way. Because users to search the relevant keywords to reach the site, so often the site will be more in line with the needs of visitors. In general, the site is linked to the more included, the corresponding weight will be higher. If a site is linked to the number of more, it is equivalent to a vote for this site. So if the site has a lot of external links, it is easy to get good rankings.

We can use link in search lead 莩 to inquire the external link of the website, for example check Xun the reverse link of my website, can lose a person "link:www.zzxiangnan.com" query. However, since most search engines do not fully list backlinks, we can use foreign search engine www.quvsdou.com to make inquiries.

6. Use SEO software to quickly optimize the site

Search optimization (SEO) More and more by the majority of webmaster attention, now has become an important way to promote the site. Here to recommend a suitable webmaster use of "SEO companion" software. The software has the most functions that need to be used in the optimization, and can simplify the complex search query work. The program currently has the site in the three search engine ranking function, can be consulted at the same time the site of a keyword in the search lead size ranking position, the software only has a program file, for the green version, no need to install to use. I will not say the specific download address, the province of some people said I was in advertising.

To check the website of a keyword in the search engine rankings, only need to enter keywords and website address, and then select the search engine needs to query, you can not open the page in the case of the rankings. Select the number of pages of the query and click the "Query" button, you can display the site in Baidu, Google and Yahoo ranked position. The most convenient is, in the apricot consultation after the software will automatically save keywords and web site information, the next query will be very convenient.

Easy access to detailed information

Software can also be targeted at specific site pages such as keyword density, meta information detection and search engines included in the general letter. If the site's keyword density for a detailed analysis, so you can learn from the site's keyword density, to avoid because of the high density of the search was determined to cheat and delete the index.

In addition, the program's unique collection of general features, but also to the specific site of the number of pages included, the site's external links and GOOGLEPR values such as the unified query, to avoid a single query cumbersome.

Practical small function convenient and paste heart

Software also has a number of practical small functions, such as the integration of the "Baidu Index", you can query a keyword in Baidu's relevant search terms and search volume, and can also list the keywords of the day, week, January and a quarter of the detailed search number also includes the keyword in the Baidu search engine in the total number of included.

"Simulate crawl page" function can imitate search size robot's grasping way, carry on crawl analysis to the webpage, thus guide stationmaster to know the optimization countermeasure of website.

7. Free to record the number of 彔 Web pages of software

The site is searched for the number of pages included in the most, is the indirect embodiment of the site Kan Fu, recording the number of daily sites are included, but also the important work of search engine optimization-through the data collected we can analyze the search cited 莩 to give the weight of the site, so that the relevant optimization operations.

Number of pages included in the most batch inquiry

We can through the "SEO quick catcher" This software to collect the number of Web pages, although the automatic record, it is a site included in the batch query software, you can site in Baidu, Google, Yahoo, sogou four search engines included in the query.

"SEO Quick Catcher" can not only query the site by the major search engines included in the number of pages, but also with Google's Web page pagcrank value of the query function, in the inquiry site included at the same time check the PR value checkbox, you can inquire and save the site's PR value. In addition, the site also provides Alexa site rankings query.

8. A selection of several free online SEO tools

Web design should not only pay attention to visitors experience, but also to search engine friendly, so that not only for the search engine crawl pages, the site's flow can be greatly improved. At present, many sites do not meet the standards of search, resulting in search engines difficult to include or ranked very low problems. SEO on foot By understanding the search ranking technology, the corresponding adjustment of the site, making the site more friendly to search engines, so as to improve the site in search engine rankings.

How to use the existing SEO tools to optimize the site to the end, to correct the wrong web design, so that the site is more popular with visitors and search engines? There are many ways.

For the website to do an online physical examination, although the site's SEO more and more by the majority of webmaster attention, a variety of search engine optimization unfavorable factors are still there. Including the server's IP, Web page theme and keyword density, and the site in search engine rankings are closely related. To enhance the competitiveness of the site with similar sites, you must find the site's existing shortcomings, can be targeted to modify and optimize.